firefield.com website review

Not measured in this review.

• Tap response (INP) got 37% slower for real visitors

  +37%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 105 ms to 141 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Largest content (LCP) held steady for real visitors

  -2%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 2.7 MB

  2.7 MB

  Your homepage downloads 2.7 MB on a phone, 731 KiB of it images (27%). Under 2 MB keeps phones on slow connections fast.

• An image on the first screen is lazy-loaded

  FF11011K_IMG_LIFESTYLE2_1000_720x.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  Elements (3)

• 1 image in older formats

  1 image (85 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  Elements (1)

• About 0.8 g of CO₂ per visit

  0.76 g

  By the Sustainable Web Design model, a visit to your homepage emits about 0.76 g of CO₂e: 90.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• 6 text elements with low contrast

  6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  Elements (3)

• Hidden but focusable

  5 elements hidden from screen readers can still receive keyboard focus.

  Elements (3)

• All page content should be contained by landmarks (1 element)

  All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• 1 form field without a label

  1 form field has no label, so screen readers announce an empty box and autofill guesses.

  View source

• Title is long (85 characters)

  Your title is 85 characters, so Google will cut it off around 60: “Rifle Scopes, Red Dot Sights, Binoculars, Boresights & More Firefield – Firefield.com”.

  View source

• Meta description is long (269 characters)

  Your meta description is 269 characters; Google truncates after about 160, so the end of your pitch is cut.

  View source

• 156 internal links, 14 external

  The homepage links to 156 pages on firefield.com and 14 external pages.

• 2 pages share a title

  /collections/all and /collections/all-products all use the title “Products – Firefield.com”. Search engines can't tell which page to show for a search, so each competes with the others.

  Elements (2)

• 14 pages without a meta description

  /collections/all, /collections/all-products, /collections/riflescopes, /collections/rapidstrike, /collections/barrage and /collections/agility and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

  Elements (8)

• 2 links to non-canonical URLs

  Your homepage links to 2 pages by a URL that isn't their canonical one, for example /collections/spotting-scopes/Spotting-Scopes, whose canonical is /collections/spotting-scopes/spotting-scopes. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  Elements (2)

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 77 found) and read each the way a search engine does.

• 4 JavaScript errors while loading

  4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

• Short HSTS lifetime

  HSTS is set, but max-age is 91 days; one year is the recommended minimum.

• No Referrer-Policy

  No Referrer-Policy header, so full URLs can leak to the sites you link to.

• No Permissions-Policy

  No Permissions-Policy header to switch off camera, microphone and location for embedded content.

• Deprecated X-XSS-Protection

  X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

• No security.txt

  There is no /.well-known/security.txt telling researchers how to report a security problem to you.

• No CAA record

  firefield.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

• DNSSEC is off

  firefield.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

• Thin social proof

  Social proof on the homepage: 38 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 384 words of copy

  The homepage carries about 384 words of visible text.

• DMARC is monitor-only (p=none)

  DMARC is set to p=none, so mail pretending to be firefield.com is still delivered. Add a report address, check the reports, then move to quarantine.

• SPF does not block other senders (+all)

  Your SPF record doesn't end in -all or ~all, so it doesn't stop other servers sending as you: “v=spf1 include:spf.protection.outlook.com -include:21228193.spf10.hubspotemail.net all”.

• Email authentication score: 60/100

  Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

• 6 trackers load before any consent

  6

  Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Hotjar, HubSpot and Klaviyo and 1 more (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

• 10 cookies set on arrival

  10

  Opening the homepage sets 10 cookies, 1 of them by other companies (measured from a US location before any click).

• 43 other companies contacted

  Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.