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fireflies.com website review
Visit site (opens in a new tab)Reviewed 27 October 202650 issues · 89 checks
This review found 50 issues worth fixing on fireflies.com, 17 of them high impact, across 89 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
51FClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.8 s |
| May 16, 2026 | 2.8 s |
| May 23, 2026 | 2.7 s |
| May 30, 2026 | 2.7 s |
| Jun 6, 2026 | 2.7 s |
| Jun 13, 2026 | 2.8 s |
| Jun 20, 2026 | 2.8 s |
| Jun 27, 2026 | 2.9 s |
| Jul 4, 2026 | 2.9 s |
| Jul 11, 2026 | 2.9 s |
| Jul 18, 2026 | 2.9 s |
| Jul 25, 2026 | 2.9 s |
| Aug 1, 2026 | 2.9 s |
| Aug 8, 2026 | 2.8 s |
| Aug 15, 2026 | 2.8 s |
| Aug 22, 2026 | 2.7 s |
| Aug 29, 2026 | 2.7 s |
| Sep 5, 2026 | 2.7 s |
| Sep 12, 2026 | 2.8 s |
| Sep 19, 2026 | 3.0 s |
| Sep 26, 2026 | 3.1 s |
| Oct 3, 2026 | 3.1 s |
| Oct 10, 2026 | 3.2 s |
| Oct 17, 2026 | 3.1 s |
| Oct 24, 2026 | 3.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 276 ms |
| May 16, 2026 | 265 ms |
| May 23, 2026 | 262 ms |
| May 30, 2026 | 253 ms |
| Jun 6, 2026 | 249 ms |
| Jun 13, 2026 | 246 ms |
| Jun 20, 2026 | 237 ms |
| Jun 27, 2026 | 236 ms |
| Jul 4, 2026 | 220 ms |
| Jul 11, 2026 | 211 ms |
| Jul 18, 2026 | 212 ms |
| Jul 25, 2026 | 222 ms |
| Aug 1, 2026 | 235 ms |
| Aug 8, 2026 | 252 ms |
| Aug 15, 2026 | 256 ms |
| Aug 22, 2026 | 231 ms |
| Aug 29, 2026 | 229 ms |
| Sep 5, 2026 | 222 ms |
| Sep 12, 2026 | 213 ms |
| Sep 19, 2026 | 222 ms |
| Sep 26, 2026 | 237 ms |
| Oct 3, 2026 | 237 ms |
| Oct 10, 2026 | 255 ms |
| Oct 17, 2026 | 262 ms |
| Oct 24, 2026 | 254 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.8 s
2.7 s
3.6 s
4.6 s
5.5 s
6.4 s
7.3 s
fireflies.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
5.7 s · 1,019 KiBAbout 1,019 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.7 s faster on a phone.
Mobile performance score: 38
38/100Your mobile performance score is 38 (desktop: 53). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.8 s
A phone's processor spends 4.8 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Use efficient cache lifetimes
800 ms · 137 KiB15 files are served with short cache lifetimes, so returning visitors download them again (137 KiB).
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Google Tag Manager and Google Maps and others), adding 2.2 MB and 598 ms of main-thread time.
Render-blocking requests
800 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 800 ms.
Improve image delivery
760 KiB13 images could be 760 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
12 long tasks on the main thread
12 long tasks block the main thread while loading, the longest for 732 ms. During a long task the page ignores taps.
Google CDN adds 228 ms
228 msGoogle CDN costs a phone 228 ms of main-thread work and 731 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 226 ms
226 msGoogle Tag Manager costs a phone 226 ms of main-thread work and 514 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,723 HTML elements
The page has 1,723 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Google Maps adds 86 ms
86 msGoogle Maps costs a phone 86 ms of main-thread work and 855 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
250 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 250 ms).
Reduce unused CSS
59 KiBAbout 59 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
First Contentful Paint: 9.8 s
9.8 sThe first text or image appears after 9.8 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 83.7 s
83.7 sYour largest element takes 83.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Why travel with us? Attractive travel offers, very competit…”.
Speed Index: 29.0 s
29.0 sVisually, the page fills in at 29.0 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 84.6 s
84.6 sThe page becomes fully interactive after 84.6 s. Good is under 3.8 s.
Total Blocking Time: 703 ms
703 msScripts block taps and scrolling for 703 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.5 s
3.5 sReal visitors wait 3.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 306 ms
306 msReal visitors wait 306 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.24
0.24For real visitors the layout shifts by 0.24 (75th percentile). Good is under 0.1.
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
43 images without width and height
43 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 276 ms to 254 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.8 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user TTFB: 394 ms
394 msReal visitors wait 394 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.002
0.002The layout barely moves while loading (CLS 0.002, good is under 0.1).
Images and page weight
Page weight: 31.2 MB in 177 requests
31.2 MBYour homepage downloads 31.2 MB in 177 requests on a phone: images 27.4 MB (104), scripts 2.4 MB (33) and fonts 901 KiB (9). Under 2 MB keeps phones on slow connections fast.
About 8.8 g of CO₂ per visit
8.83 gBy the Sustainable Web Design model, a visit to your homepage emits about 8.83 g of CO₂e: 1059.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
<html> element must have a lang attribute (1 element)
<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
button, link, and menuitem elements do not have accessible names.
button, link, and menuitem elements do not have accessible names. (20 elements).
11 text elements with low contrast
11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
No page language
The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.
1 checks passed
5 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 8 WCAG 2.2 A/AA and best-practice rules on the phone render: 5 passed and 3 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (9 characters)
Your title is only 9 characters: “Fireflies”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No XML sitemap
No XML sitemap at https://fireflies.com/sitemap.xml, so Google discovers your pages only by following links.
No robots.txt
There is no robots.txt at fireflies.com/robots.txt, the first file search crawlers ask for.
Only 0 internal links
The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
Open Graph partly set
Open Graph is missing og:description, so shared links fall back to guesses.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
Best practices
22 distorted images
22 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
2 low-resolution images
2 images are served at too low a resolution for sharp phone screens.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (fireflies.com).
Valid certificate (76 days left)
The certificate from Google Trust Services · WE1 verifies for fireflies.com and is valid for another 76 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://fireflies.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
Domain and trust
No CAA record
fireflies.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
fireflies.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 27 years old
27 yearsfireflies.com was registered in Jan 1999 through Gandi SAS. An established domain carries more trust with email providers and search engines.
Registered until Jan 2027
fireflies.com is registered until Jan 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 0 words
The homepage has only about 0 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
1 checks passed
Analytics in place
Analytics detected: Google Tag Manager.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be fireflies.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 mx ip4:89.107.253.57 ip4:85.195.82.184 ip4:185.19.219.104 ip4:185.19.219.105 ip4:185.19.219.106 ip4:5.79.23.110 …”.
DKIM signing found
A DKIM key is published (selector “google”), so receivers can verify mail really came from you.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
1 cookie set on arrival
1Opening the homepage sets 1 cookie (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
3 other companies contacted
Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- Nuxt
- Analytics
- Google Tag Manager
- Hosting
- Netlify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 50 issues on fireflies.com, including 23 speed issues, 9 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.