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fireflies.com website review

Visit site (opens in a new tab)Reviewed 27 October 202650 issues · 89 checks

This review found 50 issues worth fixing on fireflies.com, 17 of them high impact, across 89 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.2 s2.6 sMay 9Oct 243.0 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.8 s
May 16, 20262.8 s
May 23, 20262.7 s
May 30, 20262.7 s
Jun 6, 20262.7 s
Jun 13, 20262.8 s
Jun 20, 20262.8 s
Jun 27, 20262.9 s
Jul 4, 20262.9 s
Jul 11, 20262.9 s
Jul 18, 20262.9 s
Jul 25, 20262.9 s
Aug 1, 20262.9 s
Aug 8, 20262.8 s
Aug 15, 20262.8 s
Aug 22, 20262.7 s
Aug 29, 20262.7 s
Sep 5, 20262.7 s
Sep 12, 20262.8 s
Sep 19, 20263.0 s
Sep 26, 20263.1 s
Oct 3, 20263.1 s
Oct 10, 20263.2 s
Oct 17, 20263.1 s
Oct 24, 20263.0 s
Real-visitor tap response (INP)75th percentile, phones
286 ms201 msMay 9Oct 24254 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026276 ms
May 16, 2026265 ms
May 23, 2026262 ms
May 30, 2026253 ms
Jun 6, 2026249 ms
Jun 13, 2026246 ms
Jun 20, 2026237 ms
Jun 27, 2026236 ms
Jul 4, 2026220 ms
Jul 11, 2026211 ms
Jul 18, 2026212 ms
Jul 25, 2026222 ms
Aug 1, 2026235 ms
Aug 8, 2026252 ms
Aug 15, 2026256 ms
Aug 22, 2026231 ms
Aug 29, 2026229 ms
Sep 5, 2026222 ms
Sep 12, 2026213 ms
Sep 19, 2026222 ms
Sep 26, 2026237 ms
Oct 3, 2026237 ms
Oct 10, 2026255 ms
Oct 17, 2026262 ms
Oct 24, 2026254 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of fireflies.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. fireflies.com at 0.9 s0.9 s
  2. fireflies.com at 1.8 s1.8 s
  3. fireflies.com at 2.7 s2.7 s
  4. fireflies.com at 3.6 s3.6 s
  5. fireflies.com at 4.6 s4.6 s
  6. fireflies.com at 5.5 s5.5 s
  7. fireflies.com at 6.4 s6.4 s
  8. fireflies.com at 7.3 s7.3 s

fireflies.com does not allow embedding, so this is Google's rendering of the page.

Speed

12 to fix38
  • Reduce unused JavaScript

    5.7 s · 1,019 KiB

    About 1,019 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.7 s faster on a phone.

  • Mobile performance score: 38

    38/100

    Your mobile performance score is 38 (desktop: 53). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.8 s

    A phone's processor spends 4.8 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Use efficient cache lifetimes

    800 ms · 137 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (137 KiB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google Tag Manager and Google Maps and others), adding 2.2 MB and 598 ms of main-thread time.

  • Render-blocking requests

    800 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 800 ms.

  • Improve image delivery

    760 KiB

    13 images could be 760 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 732 ms. During a long task the page ignores taps.

  • Google CDN adds 228 ms

    228 ms

    Google CDN costs a phone 228 ms of main-thread work and 731 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 226 ms

    226 ms

    Google Tag Manager costs a phone 226 ms of main-thread work and 514 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,723 HTML elements

    The page has 1,723 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Google Maps adds 86 ms

    86 ms

    Google Maps costs a phone 86 ms of main-thread work and 855 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    250 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 250 ms).

  • Reduce unused CSS

    59 KiB

    About 59 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 9.8 s

    9.8 s

    The first text or image appears after 9.8 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 83.7 s

    83.7 s

    Your largest element takes 83.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Why travel with us? Attractive travel offers, very competit…”.

  • Speed Index: 29.0 s

    29.0 s

    Visually, the page fills in at 29.0 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 84.6 s

    84.6 s

    The page becomes fully interactive after 84.6 s. Good is under 3.8 s.

  • Total Blocking Time: 703 ms

    703 ms

    Scripts block taps and scrolling for 703 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.5 s

    3.5 s

    Real visitors wait 3.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 306 ms

    306 ms

    Real visitors wait 306 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.24

    0.24

    For real visitors the layout shifts by 0.24 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • 43 images without width and height

    43 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 276 ms to 254 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.8 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user TTFB: 394 ms

    394 ms

    Real visitors wait 394 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.002

    0.002

    The layout barely moves while loading (CLS 0.002, good is under 0.1).

Images and page weight

1 to fix33
  • Page weight: 31.2 MB in 177 requests

    31.2 MB

    Your homepage downloads 31.2 MB in 177 requests on a phone: images 27.4 MB (104), scripts 2.4 MB (33) and fonts 901 KiB (9). Under 2 MB keeps phones on slow connections fast.

  • About 8.8 g of CO₂ per visit

    8.83 g

    By the Sustainable Web Design model, a visit to your homepage emits about 8.83 g of CO₂e: 1059.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 8063
  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • button, link, and menuitem elements do not have accessible names.

    button, link, and menuitem elements do not have accessible names. (20 elements).

  • 11 text elements with low contrast

    11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

1 checks passed
  • 5 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 8 WCAG 2.2 A/AA and best-practice rules on the phone render: 5 passed and 3 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

9 to fixGoogle 7554
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (9 characters)

    Your title is only 9 characters: “Fireflies”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No XML sitemap

    No XML sitemap at https://fireflies.com/sitemap.xml, so Google discovers your pages only by following links.

  • No robots.txt

    There is no robots.txt at fireflies.com/robots.txt, the first file search crawlers ask for.

  • Only 0 internal links

    The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • Open Graph partly set

    Open Graph is missing og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

AI search readiness

1 to fix69
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

Best practices

1 to fixGoogle 8896
  • 22 distorted images

    22 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • 2 low-resolution images

    2 images are served at too low a resolution for sharp phone screens.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (fireflies.com).

  • Valid certificate (76 days left)

    The certificate from Google Trust Services · WE1 verifies for fireflies.com and is valid for another 76 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://fireflies.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    fireflies.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    fireflies.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 27 years old

    27 years

    fireflies.com was registered in Jan 1999 through Gandi SAS. An established domain carries more trust with email providers and search engines.

  • Registered until Jan 2027

    fireflies.com is registered until Jan 2027.

Content and conversion

5 to fix33
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 0 words

    The homepage has only about 0 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

1 checks passed
  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be fireflies.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 mx ip4:89.107.253.57 ip4:85.195.82.184 ip4:185.19.219.104 ip4:185.19.219.105 ip4:185.19.219.106 ip4:5.79.23.110 …”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 3 other companies contacted

    Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
Nuxt
Analytics
Google Tag Manager
Hosting
Netlify

Upkeep, stack, hiring and company data from programmable.info

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