firstagency.com website review

8 third-party services load with your homepage (Google Tag Manager, Accessibe Accessibility Overlay and Hotjar and others), adding 769 KiB and 710 ms of main-thread time.

Google Tag Manager costs a phone 294 ms of main-thread work and 320 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Visually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.

Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.

Real visitors wait 918 ms for your server to start answering (75th percentile). Good is under 800 ms.

The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

3 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 104 ms to 98 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 21.7 MB in 52 requests on a phone: media 20.4 MB (3), scripts 927 KiB (17) and images 147 KiB (12). Under 2 MB keeps phones on slow connections fast.

1 image (64 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (64 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 6.14 g of CO₂e: 736.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 buttons have no accessible name, so screen readers announce just “button”.

4 images have no alt text, which hurts accessibility and image search.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

11 visible links have no text or label, so screen readers cannot say where they go.

Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

There are 2 <h1> headlines (“A Global Events &Experiences Agency” and “The experiencestarts now”). One clear main headline is easier for people and search engines.

The homepage links to 32 pages on firstagency.com and 8 external pages.

There is no https://firstagency.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://firstagency.com/fiona-first-innovation-ai has no meta description, so Google writes the search snippet from whatever text it finds.

https://firstagency.com/contact, https://firstagency.com/our-work and https://firstagency.com/newsletter have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 18 found) and read each the way a search engine does.

3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Large scripts ship without source maps.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 200 words of visible text; thin pages give Google and first-time buyers little to go on.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 4 cookies (measured from a US location before any click).

Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.