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firstbottlewines.com website review
Visit site (opens in a new tab)Reviewed 11 November 202636 issues · 79 checks
This review found 36 issues worth fixing on firstbottlewines.com, 17 of them high impact, across 79 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78C- #55,316 of 108,838 reviewed websitesbeats 44%
- #36,256 of 61,763 online storesbeats 36%
- #34,679 of 56,363 Shopify storesbeats 33%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.6 s |
| Nov 7, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 115 ms |
| May 30, 2026 | 121 ms |
| Jun 6, 2026 | 121 ms |
| Jun 13, 2026 | 124 ms |
| Jun 20, 2026 | 127 ms |
| Jun 27, 2026 | 128 ms |
| Jul 4, 2026 | 129 ms |
| Jul 11, 2026 | 121 ms |
| Jul 18, 2026 | 121 ms |
| Jul 25, 2026 | 119 ms |
| Aug 1, 2026 | 112 ms |
| Aug 8, 2026 | 120 ms |
| Aug 15, 2026 | 122 ms |
| Aug 22, 2026 | 125 ms |
| Aug 29, 2026 | 127 ms |
| Sep 5, 2026 | 124 ms |
| Sep 12, 2026 | 124 ms |
| Sep 19, 2026 | 122 ms |
| Sep 26, 2026 | 129 ms |
| Oct 3, 2026 | 129 ms |
| Oct 10, 2026 | 128 ms |
| Oct 17, 2026 | 127 ms |
| Oct 24, 2026 | 124 ms |
| Oct 31, 2026 | 121 ms |
| Nov 7, 2026 | 120 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.4 s
2.7 s
4.1 s
5.5 s
6.9 s
8.2 s
9.6 s
11.0 s
Speed
Render-blocking requests
1.6 s5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
Main-thread work: 10.7 s
A phone's processor spends 10.7 s on main-thread work while loading, 3.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 43
43/100Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
5,323 HTML elements
The page has 5,323 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Klaviyo, reamaze.com and Shopify and others), adding 820 KiB and 1.4 s of main-thread time.
Klaviyo adds 528 ms
528 msKlaviyo costs a phone 528 ms of main-thread work and 330 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 474 ms. During a long task the page ignores taps.
reamaze.com adds 452 ms
452 msreamaze.com costs a phone 452 ms of main-thread work and 218 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 311 ms
311 msShopify costs a phone 311 ms of main-thread work and 167 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
275 KiBAbout 275 KiB of JavaScript is downloaded but never used on this page.
Improve image delivery
150 ms · 242 KiB8 images could be 242 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
224 KiB12 files are served with short cache lifetimes, so returning visitors download them again (224 KiB).
Legacy JavaScript
29 KiBPolyfills for old browsers add 29 KiB JavaScript that modern phones do not need.
Minify JavaScript
9 KiB9 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 19 ms
19 msYour server sent the HTML in 19 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Total Blocking Time: 3.0 s
3.0 sScripts block taps and scrolling for 3.0 s in total while the page loads. Good is under 200 ms.
Speed Index: 10.0 s
10.0 sVisually, the page fills in at 10.0 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 12.9 s
12.9 sThe page becomes fully interactive after 12.9 s. Good is under 3.8 s.
Largest Contentful Paint: 4.2 s
4.2 sYour largest element takes 4.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Viva España!”.
First Contentful Paint: 2.9 s
2.9 sThe first text or image appears after 2.9 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 115 ms to 120 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.3 s
1.3 sReal visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 113 ms
113 msReal visitors wait 113 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 542 ms
542 msReal visitors wait 542 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 23% faster for real visitors
-23%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.5 MB in 181 requests
2.5 MBYour homepage downloads 2.5 MB in 181 requests on a phone: scripts 921 KiB (77), images 648 KiB (17) and other files 624 KiB (66). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Spain-Wine-Map-2016-WineFolly.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 0.7 g of CO₂ per visit
0.70 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.70 g of CO₂e: 83.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Unlabelled dropdowns
78 dropdowns have no label.
78 tap targets too small
78 tap targets are too small or too close together to hit reliably with a finger.
52 text elements with low contrast
52 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Positive tabindex
1 element has a tabindex above 0, which scrambles the keyboard order.
4 images without alt text
4 images have no alt text, which hurts accessibility and image search.
158 form fields without a label
158 form fields have no label, so screen readers announce an empty box and autofill guesses.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
1 checks passed
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (232 characters)
Your meta description is 232 characters; Google truncates after about 160, so the end of your pitch is cut.
197 internal links, 6 external
The homepage links to 197 pages on firstbottlewines.com and 6 external pages.
5 checks passed
Title: 51 characters
Your title is a healthy 51 characters: “First Bottle Wines | Your Local Worldwide Wine Shop”.
Canonical URL set
The canonical URL is https://firstbottlewines.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://firstbottlewines.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (6,670 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://firstbottlewines.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page is broken
Your homepage links to https://firstbottlewines.com/pages/reactivate-account, which answers with an error. Visitors hit a dead end and search engines drop it.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 96 found) and read each the way a search engine does.
Best practices
5 small tap targets
5 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 5,833 words of copy
The homepage carries about 5,833 words of visible text.
4 checks passed
9 calls to action
The homepage has 9 calls to action, for example “Log In / Sign Up”, “Shop All Wines” and “Shop Collections”.
80 short forms
80 short forms (2 fields at most) are right on the homepage, asking for an email.
Direct contact links
Visitors can reach you directly: 1 phone link and 2 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
21 cookies set on arrival
21Opening the homepage sets 21 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
38 other companies contacted
Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at firstbottlewines.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 6 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Reamaze Live Chat Helpdesk · Userway Website Accessibility · Klaviyo Email Marketing Sms · Al Bulk Discount Manager · Pushowl · Loyalty Program
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Headquarters
- Oakland
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on firstbottlewines.com, including 15 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.