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firstbottlewines.com website review

Visit site (opens in a new tab)Reviewed 11 November 202636 issues · 79 checks

This review found 36 issues worth fixing on firstbottlewines.com, 17 of them high impact, across 79 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.3 sMay 23Nov 71.4 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.1 s
May 30, 20261.8 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.9 s
Jul 4, 20261.9 s
Jul 11, 20261.9 s
Jul 18, 20261.8 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Oct 10, 20261.7 s
Oct 17, 20261.7 s
Oct 24, 20261.6 s
Oct 31, 20261.6 s
Nov 7, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
132 ms109 msMay 23Nov 7120 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026115 ms
May 30, 2026121 ms
Jun 6, 2026121 ms
Jun 13, 2026124 ms
Jun 20, 2026127 ms
Jun 27, 2026128 ms
Jul 4, 2026129 ms
Jul 11, 2026121 ms
Jul 18, 2026121 ms
Jul 25, 2026119 ms
Aug 1, 2026112 ms
Aug 8, 2026120 ms
Aug 15, 2026122 ms
Aug 22, 2026125 ms
Aug 29, 2026127 ms
Sep 5, 2026124 ms
Sep 12, 2026124 ms
Sep 19, 2026122 ms
Sep 26, 2026129 ms
Oct 3, 2026129 ms
Oct 10, 2026128 ms
Oct 17, 2026127 ms
Oct 24, 2026124 ms
Oct 31, 2026121 ms
Nov 7, 2026120 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of firstbottlewines.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. firstbottlewines.com at 1.4 s1.4 s
  2. firstbottlewines.com at 2.7 s2.7 s
  3. firstbottlewines.com at 4.1 s4.1 s
  4. firstbottlewines.com at 5.5 s5.5 s
  5. firstbottlewines.com at 6.9 s6.9 s
  6. firstbottlewines.com at 8.2 s8.2 s
  7. firstbottlewines.com at 9.6 s9.6 s
  8. firstbottlewines.com at 11.0 s11.0 s

Speed

10 to fix43
  • Render-blocking requests

    1.6 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Main-thread work: 10.7 s

    A phone's processor spends 10.7 s on main-thread work while loading, 3.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 43

    43/100

    Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 5,323 HTML elements

    The page has 5,323 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, reamaze.com and Shopify and others), adding 820 KiB and 1.4 s of main-thread time.

  • Klaviyo adds 528 ms

    528 ms

    Klaviyo costs a phone 528 ms of main-thread work and 330 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 474 ms. During a long task the page ignores taps.

  • reamaze.com adds 452 ms

    452 ms

    reamaze.com costs a phone 452 ms of main-thread work and 218 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 311 ms

    311 ms

    Shopify costs a phone 311 ms of main-thread work and 167 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    275 KiB

    About 275 KiB of JavaScript is downloaded but never used on this page.

  • Improve image delivery

    150 ms · 242 KiB

    8 images could be 242 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    224 KiB

    12 files are served with short cache lifetimes, so returning visitors download them again (224 KiB).

  • Legacy JavaScript

    29 KiB

    Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    9 KiB

    9 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 19 ms

    19 ms

    Your server sent the HTML in 19 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Total Blocking Time: 3.0 s

    3.0 s

    Scripts block taps and scrolling for 3.0 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 10.0 s

    10.0 s

    Visually, the page fills in at 10.0 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 12.9 s

    12.9 s

    The page becomes fully interactive after 12.9 s. Good is under 3.8 s.

  • Largest Contentful Paint: 4.2 s

    4.2 s

    Your largest element takes 4.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Viva España!”.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 115 ms to 120 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 113 ms

    113 ms

    Real visitors wait 113 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 542 ms

    542 ms

    Real visitors wait 542 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 23% faster for real visitors

    -23%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix81
  • Page weight: 2.5 MB in 181 requests

    2.5 MB

    Your homepage downloads 2.5 MB in 181 requests on a phone: scripts 921 KiB (77), images 648 KiB (17) and other files 624 KiB (66). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Spain-Wine-Map-2016-WineFolly.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.7 g of CO₂ per visit

    0.70 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.70 g of CO₂e: 83.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 7888
  • Unlabelled dropdowns

    78 dropdowns have no label.

  • 78 tap targets too small

    78 tap targets are too small or too close together to hit reliably with a finger.

  • 52 text elements with low contrast

    52 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Positive tabindex

    1 element has a tabindex above 0, which scrambles the keyboard order.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • 158 form fields without a label

    158 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9281
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (232 characters)

    Your meta description is 232 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 197 internal links, 6 external

    The homepage links to 197 pages on firstbottlewines.com and 6 external pages.

5 checks passed
  • Title: 51 characters

    Your title is a healthy 51 characters: “First Bottle Wines | Your Local Worldwide Wine Shop”.

  • Canonical URL set

    The canonical URL is https://firstbottlewines.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://firstbottlewines.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (6,670 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://firstbottlewines.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix0
  • 1 linked page is broken

    Your homepage links to https://firstbottlewines.com/pages/reactivate-account, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 96 found) and read each the way a search engine does.

Best practices

1 to fixGoogle 9693
  • 5 small tap targets

    5 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix63
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 5,833 words of copy

    The homepage carries about 5,833 words of visible text.

4 checks passed
  • 9 calls to action

    The homepage has 9 calls to action, for example “Log In / Sign Up”, “Shop All Wines” and “Shop Collections”.

  • 80 short forms

    80 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 2 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 21 cookies set on arrival

    21

    Opening the homepage sets 21 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 38 other companies contacted

    Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at firstbottlewines.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Reamaze Live Chat Helpdesk · Userway Website Accessibility · Klaviyo Email Marketing Sms · Al Bulk Discount Manager · Pushowl · Loyalty Program

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Oakland

Upkeep, stack, hiring and company data from programmable.info

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