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firstib.com website review
Visit site (opens in a new tab)Reviewed 26 October 202632 issues · 95 checks
This review found 32 issues worth fixing on firstib.com, 10 of them high impact, across 95 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84BClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
Speed
Reduce unused JavaScript
5.0 s · 1,009 KiBAbout 1,009 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.0 s faster on a phone.
Minify JavaScript
2.0 s · 412 KiB412 KiB could be saved by minifying JavaScript.
Use efficient cache lifetimes
1.9 s · 375 KiB7 files are served with short cache lifetimes, so returning visitors download them again (375 KiB).
Mobile performance score: 51
51/100Your mobile performance score is 51 (desktop: 76). Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
850 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, zoom.us and Google CDN and others), adding 2.1 MB and 378 ms of main-thread time.
zoom.us adds 107 ms
107 mszoom.us costs a phone 107 ms of main-thread work and 1.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 262 ms. During a long task the page ignores taps.
Main-thread work: 2.3 s
A phone's processor spends 2.3 s on main-thread work while loading, 949 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
1,597 HTML elements
The page has 1,597 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
150 ms · 9 KiBPolyfills for old browsers add 9 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Improve image delivery
147 KiB2 images could be 147 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Reduce unused CSS
29 KiBAbout 29 KiB of CSS is downloaded but never applied on this page.
Phones get a much slower page than desktops
Desktop scores 76 but mobile only 51. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
First Contentful Paint: 8.9 s
8.9 sThe first text or image appears after 8.9 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 18.3 s
18.3 sYour largest element takes 18.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “IMAGINE MORE® with First Internet Bank Open an Account”.
Time to Interactive: 18.5 s
18.5 sThe page becomes fully interactive after 18.5 s. Good is under 3.8 s.
Speed Index: 9.0 s
9.0 sVisually, the page fills in at 9.0 s (Speed Index). Good is under 3.4 s.
Real-user TTFB: 1.3 s
1.3 sReal visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 260 ms
260 msScripts block taps and scrolling for 260 ms in total while the page loads. Good is under 200 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
5 checks passed
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 126 ms
126 msReal visitors wait 126 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.9 MB in 73 requests
2.9 MBYour homepage downloads 2.9 MB in 73 requests on a phone: scripts 1.7 MB (22), images 739 KiB (16) and fonts 354 KiB (7). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
155 KiB1 image is downloaded at several times the size a phone draws it, for example footer_border.jpg at 2,890 px wide, shown at 390 px. Resized copies would save about 155 KiB.
1 image in older formats
1 image (185 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (185 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 0.8 g of CO₂ per visit
0.83 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.83 g of CO₂e: 100.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
Contentinfo landmark should not be contained in another landmark (2 elements)
Contentinfo landmark should not be contained in another landmark: 2 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one contentinfo landmark (1 element)
Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
2 checks passed
Every image has alt text
All 11 images in the HTML carry an alt attribute.
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No robots.txt
There is no robots.txt at firstib.com/robots.txt, the first file search crawlers ask for.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
124 internal links, 34 external
The homepage links to 124 pages on firstib.com and 34 external pages.
7 checks passed
Meta description: 145 characters
Your meta description is 145 characters: “First Internet Bank offers secure online and digital banking since 1999. Enjoy convenient, online-only banking services…”.
One H1 headline
Your main headline reads: “This is banking, much less “banky.””.
Title: 54 characters
Your title is a healthy 54 characters: “Online Banking & Digital Banking | First Internet Bank”.
Canonical URL set
The canonical URL is https://www.firstib.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
XML sitemap found
Your XML sitemap is reachable at https://www.firstib.com/sitemap.xml.
AI search readiness
2 checks passed
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,450 words), so crawlers that don't run JavaScript still read it.
Other pages
3 pages without an H1
/business/sba-loans/testimonials, /business/dealer-services and /business/equipment-leasing have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 35 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
55 of 60 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken link to your own pages
1 link from your homepage to your own site is broken, for example https://www.firstib.com/cdn-cgi/l/email-protection (404).
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
1 link through redirect chains
1 link go through two or more redirects, for example http://www.firstinternetbancorp.com/.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
4 checks passed
Served over HTTPS
The homepage is served over HTTPS (firstib.com).
Valid certificate (32 days left)
The certificate from Google Trust Services · WE1 verifies for firstib.com and is valid for another 32 days.
http:// redirects to https
http://firstib.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
No CAA record
firstib.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
Content and conversion
Thin social proof
Social proof on the homepage: 17 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 717 words of copy
The homepage carries about 717 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contact”.
11 calls to action
The homepage has 11 calls to action, for example “Contact”, “Apply Now” and “Learn More”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be firstib.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 75/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf1.firstib.com include:spf2.firstib.com include:spf3.firstib.com include:spf.protection.outlook.com -a…”.
DKIM signing found
A DKIM key is published (selector “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
18 other companies contacted
Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
Upkeep, stack and company
- It runs WordPress 3.7.1; the current release is 7.1.3.
Stack
- CMS
- WordPress 3.7.1
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- Cloudflare
Company
- Employees
- 355
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on firstib.com, including 18 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.