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fitgirl.com website review

Visit site (opens in a new tab)Reviewed 10 November 202630 issues · 78 checks

This review found 30 issues worth fixing on fitgirl.com, 8 of them high impact, across 78 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.0 s2.6 sMay 23Nov 72.8 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.7 s
May 30, 20262.6 s
Jun 6, 20262.7 s
Jun 13, 20262.7 s
Jun 20, 20262.8 s
Jun 27, 20262.8 s
Jul 4, 20262.8 s
Jul 11, 20262.8 s
Jul 18, 20262.8 s
Jul 25, 20262.8 s
Aug 1, 20262.9 s
Aug 8, 20262.8 s
Aug 15, 20262.8 s
Aug 22, 20262.9 s
Aug 29, 20262.8 s
Sep 5, 20262.7 s
Sep 12, 20262.7 s
Sep 19, 20262.7 s
Sep 26, 20262.7 s
Oct 3, 20262.9 s
Oct 10, 20262.9 s
Oct 17, 20262.9 s
Oct 24, 20262.9 s
Oct 31, 20262.8 s
Nov 7, 20262.8 s
Real-visitor tap response (INP)75th percentile, phones
139 ms110 msMay 23Nov 7136 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026114 ms
May 30, 2026113 ms
Jun 6, 2026115 ms
Jun 13, 2026124 ms
Jun 20, 2026116 ms
Jun 27, 2026129 ms
Jul 4, 2026129 ms
Jul 11, 2026125 ms
Jul 18, 2026124 ms
Jul 25, 2026120 ms
Aug 1, 2026120 ms
Aug 8, 2026121 ms
Aug 15, 2026127 ms
Aug 22, 2026125 ms
Aug 29, 2026120 ms
Sep 5, 2026126 ms
Sep 12, 2026128 ms
Sep 19, 2026126 ms
Sep 26, 2026126 ms
Oct 3, 2026120 ms
Oct 10, 2026125 ms
Oct 17, 2026117 ms
Oct 24, 2026116 ms
Oct 31, 2026122 ms
Nov 7, 2026136 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of fitgirl.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. fitgirl.com at 0.4 s0.4 s
  2. fitgirl.com at 0.8 s0.8 s
  3. fitgirl.com at 1.1 s1.1 s
  4. fitgirl.com at 1.5 s1.5 s
  5. fitgirl.com at 1.9 s1.9 s
  6. fitgirl.com at 2.3 s2.3 s
  7. fitgirl.com at 2.6 s2.6 s
  8. fitgirl.com at 3.0 s3.0 s

Speed

4 to fix66
  • Reduce unused JavaScript

    1.3 s · 168 KiB

    About 168 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.3 s faster on a phone.

  • Render-blocking requests

    1.1 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 66

    66/100

    Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    436 KiB

    12 images could be 436 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Use efficient cache lifetimes

    150 ms · 204 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (204 KiB).

  • Legacy JavaScript

    200 ms · 11 KiB

    Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Twitter, wheelio-app.com and Shopify and others), adding 486 KiB and 137 ms of main-thread time.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Reduce unused CSS

    25 KiB

    About 25 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.1 s

    A phone's processor spends 1.1 s on main-thread work while loading, 425 ms of it running JavaScript. That is comfortably low.

  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 9.7 s

    9.7 s

    Your largest element takes 9.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A woman on a beach stretching and doing the scorpion yoga p…”.

  • Time to Interactive: 9.9 s

    9.9 s

    The page becomes fully interactive after 9.9 s. Good is under 3.8 s.

  • First Contentful Paint: 3.2 s

    3.2 s

    The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.6 s

    2.6 s

    Real visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 5.1 s

    5.1 s

    Visually, the page fills in at 5.1 s (Speed Index). Good is under 3.4 s.

  • 14 images without width and height

    14 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 114 ms to 136 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 145 ms

    145 ms

    Real visitors wait 145 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.07

    0.07

    For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix75
  • Page weight: 2.5 MB in 188 requests

    2.5 MB

    Your homepage downloads 2.5 MB in 188 requests on a phone: images 1.0 MB (29), other files 792 KiB (106) and scripts 381 KiB (39). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    15 KiB

    1 image is downloaded at several times the size a phone draws it, for example meal-plan-three-3-fit-girls-guide-fitgirls-fitgirlsguide-fgg at 600 px wide, shown at 174 px. Resized copies would save about 15 KiB.

  • 5 images below the first screen load straight away

    5 images further down the page (181 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.7 g of CO₂ per visit

    0.69 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.69 g of CO₂e: 83.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

4 to fixGoogle 9293
  • 10 text elements with low contrast

    10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (34 elements)

    All page content should be contained by landmarks: 34 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 17 images in the HTML carry an alt attribute.

  • 31 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 35 WCAG 2.2 A/AA and best-practice rules on the phone render: 31 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9287
  • Title is short (27 characters)

    Your title is only 27 characters: “Fit Girls® 28 Day Jumpstart”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 33 internal links, 6 external

    The homepage links to 33 pages on fitgirl.com and 6 external pages.

6 checks passed
  • Meta description: 154 characters

    Your meta description is 154 characters: “FitGirlsGuide: Join the challenge! Easy recipes, simple workouts, and community. Follow @fitgirlsguide on Instagram to …”.

  • One H1 headline

    Your main headline reads: “Welcome:”.

  • Canonical URL set

    The canonical URL is https://www.fitgirls.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.fitgirls.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (413 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.fitgirls.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix86
  • 6 pages share 3 titles

    https://www.fitgirls.com/collections/guides/products/fitgirlsguide-28dayjumpstart-bundle and https://www.fitgirls.com/products/fitgirlsguide-28dayjumpstart-bundle all use the title “Fit Girl's Guide - 28 Day Jumpstart - Bundle - Fit Girls®”, and 2 other titles repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 6 pages share a meta description

    https://www.fitgirls.com/collections/guides/products/fitgirlsguide-28dayjumpstart-bundle and https://www.fitgirls.com/products/fitgirlsguide-28dayjumpstart-bundle use the same meta description. A description written for each page earns more clicks.

  • 3 links to non-canonical URLs

    Your homepage links to 3 pages by a URL that isn't their canonical one, for example https://www.fitgirls.com/collections/guides/products/fitgirlsguide-28dayjumpstart-bundle, whose canonical is https://www.fitgirls.com/products/fitgirlsguide-28dayjumpstart-bundle. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 8 pages with very little text

    https://www.fitgirls.com/pages/submit, https://www.fitgirls.com/pages/hiit, https://www.fitgirls.com/collections/guides/products/fitgirlsguide-28dayjumpstart-bundle, https://www.fitgirls.com/collections/guides/products/everything-bundle, https://www.fitgirls.com/collections/bundles and https://www.fitgirls.com/products/fitgirlsguide-28dayjumpstart-bundle and 2 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 16 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 2 small tap targets

    2 of 10 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 391 words of copy

    The homepage carries about 391 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “JOIN NOW”.

  • 12 calls to action

    The homepage has 12 calls to action, for example “HOW TO JOIN”, “SHOP GUIDES” and “JOIN NOW”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage, asking for an email.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 13 other companies contacted

    Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at fitgirl.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 3 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

chimpstatic.com · wheelio-app.com · mailmunch.co

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 30 issues on fitgirl.com, including 13 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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