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fittes.com website review
Visit site (opens in a new tab)Reviewed 4 November 202638 issues · 105 checks
This review found 38 issues worth fixing on fittes.com, 11 of them high impact, across 105 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
85B- #11,011 of 83,436 reviewed websitesbeats 82%
- #6,335 of 41,882 online storesbeats 79%
- #6,123 of 37,242 Shopify storesbeats 78%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.5 s |
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.4 s |
| Aug 15, 2026 | 1.3 s |
| Aug 22, 2026 | 1.3 s |
| Aug 29, 2026 | 1.3 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.3 s |
| Sep 19, 2026 | 1.3 s |
| Sep 26, 2026 | 1.3 s |
| Oct 3, 2026 | 1.3 s |
| Oct 10, 2026 | 1.3 s |
| Oct 17, 2026 | 1.3 s |
| Oct 24, 2026 | 1.4 s |
| Oct 31, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 130 ms |
| May 23, 2026 | 137 ms |
| May 30, 2026 | 141 ms |
| Jun 6, 2026 | 145 ms |
| Jun 13, 2026 | 143 ms |
| Jun 20, 2026 | 138 ms |
| Jun 27, 2026 | 137 ms |
| Jul 4, 2026 | 134 ms |
| Jul 11, 2026 | 137 ms |
| Jul 18, 2026 | 137 ms |
| Jul 25, 2026 | 137 ms |
| Aug 1, 2026 | 137 ms |
| Aug 8, 2026 | 131 ms |
| Aug 15, 2026 | 129 ms |
| Aug 22, 2026 | 127 ms |
| Aug 29, 2026 | 125 ms |
| Sep 5, 2026 | 128 ms |
| Sep 12, 2026 | 129 ms |
| Sep 19, 2026 | 129 ms |
| Sep 26, 2026 | 129 ms |
| Oct 3, 2026 | 132 ms |
| Oct 10, 2026 | 143 ms |
| Oct 17, 2026 | 152 ms |
| Oct 24, 2026 | 157 ms |
| Oct 31, 2026 | 165 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.5 s
2.2 s
3.0 s
3.7 s
4.4 s
5.2 s
5.9 s
fittes.com does not allow embedding, so this is Google's rendering of the page.
Speed
Use efficient cache lifetimes
7.0 s · 1.2 MB58 files are served with short cache lifetimes, so returning visitors download them again (1.2 MB).
Reduce unused JavaScript
4.4 s · 955 KiBAbout 955 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.4 s faster on a phone.
Main-thread work: 4.5 s
A phone's processor spends 4.5 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 59
59/100Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Klaviyo and heyamplify.com and others), adding 1.8 MB and 636 ms of main-thread time.
Improve image delivery
350 ms · 266 KiB13 images could be 266 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.
Google Tag Manager adds 186 ms
186 msGoogle Tag Manager costs a phone 186 ms of main-thread work and 327 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 167 ms
167 msKlaviyo costs a phone 167 ms of main-thread work and 508 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
heyamplify.com adds 119 ms
119 msheyamplify.com costs a phone 119 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
smile.io adds 23 ms
23 mssmile.io costs a phone 23 ms of main-thread work and 296 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
100 ms · 32 KiBPolyfills for old browsers add 32 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 115 ms. During a long task the page ignores taps.
Render-blocking requests
50 ms10 files block the first paint until they finish downloading. Deferring or inlining them could save about 50 ms.
Reduce unused CSS
36 KiBAbout 36 KiB of CSS is downloaded but never applied on this page.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 18 ms
18 msYour server sent the HTML in 18 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 23.6 s
23.6 sYour largest element takes 23.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “BATHROOM”.
Time to Interactive: 23.8 s
23.8 sThe page becomes fully interactive after 23.8 s. Good is under 3.8 s.
Speed Index: 7.9 s
7.9 sVisually, the page fills in at 7.9 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 21% slower for real visitors
+21%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 130 ms to 165 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 2.6 s
2.6 sThe first text or image appears after 2.6 s on a phone. Good is under 1.8 s.
Total Blocking Time: 254 ms
254 msScripts block taps and scrolling for 254 ms in total while the page loads. Good is under 200 ms.
Largest content (LCP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.4 s
1.4 sReal visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 196 ms
196 msReal visitors wait 196 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 541 ms
541 msReal visitors wait 541 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.3 MB in 371 requests
5.3 MBYour homepage downloads 5.3 MB in 371 requests on a phone: scripts 2.8 MB (176), images 1.1 MB (34) and other files 1,007 KiB (127). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
bathroom-hidden-outlet-modern-minimal_1.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
3 images in older formats
3 images (129 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
2 images below the first screen load straight away
2 images further down the page (92 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.5 g of CO₂ per visit
1.50 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.50 g of CO₂e: 180.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
41 text elements with low contrast
41 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Hidden but focusable
2 elements hidden from screen readers can still receive keyboard focus.
Elements must only use permitted ARIA attributes (1 element)
Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (8 elements)
Alternative text of images should not be repeated as text: 8 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 102 images in the HTML carry an alt attribute.
53 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (300 characters)
Your meta description is 300 characters; Google truncates after about 160, so the end of your pitch is cut.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
One H1 headline
Your <h1> is empty.
154 internal links, 17 external
The homepage links to 154 pages on fittes.com and 17 external pages.
6 checks passed
Title: 55 characters
Your title is a healthy 55 characters: “Fittes - Finishes that steal the show – Fittes USA Inc.”.
Canonical URL set
The canonical URL is https://fittes.com/.
Structured data in place
Structured data found: ItemList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://fittes.com/sitemap.xml.
AI search readiness
Parts of the site are closed to 2 AI crawlers
Your robots.txt lets ChatGPT search (OAI-SearchBot) and ChatGPT (ChatGPT-User) read the homepage but closes other sections to them, so answers about those pages can't cite you.
3 checks passed
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,151 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
3 pages without a meta description
/customer_authentication/redirect, /pages/fittes-crew-2 and /pages/airflow-specs have no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example /pages/fittes-crew-2, whose canonical is /pages/fittes-crew. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
1 page without an H1
/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 59 found) and read each the way a search engine does.
2 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “[Amplify] Storefront access token is not set”.
2 checks passed
Tap targets are thumb-sized
21 of 25 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
1 link through redirect chains
1 link go through two or more redirects, for example https://fittes.com/customer_authentication/redirect?locale=en®ion_country=US.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (fittes.com).
Valid certificate (65 days left)
The certificate from Let's Encrypt · YE1 verifies for fittes.com and is valid for another 65 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://fittes.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 49 links work
All 49 links checked from your homepage (40 internal, 9 external) answered without errors.
Domain and trust
No CAA record
fittes.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
fittes.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 9 years old
9 yearsfittes.com was registered in Feb 2017 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Feb 2030
fittes.com is registered until Feb 2030.
Content and conversion
Thin social proof
Social proof on the homepage: 87 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 905 words of copy
The homepage carries about 905 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SUBSCRIBE NOW” and “LEARN MORE”.
30 calls to action
The homepage has 30 calls to action, for example “SUBSCRIBE NOW”, “Shop by Product” and “Shop by Finish”.
27 short forms
27 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be fittes.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf0.fittes.com exists:%{i}._spf.inkyphishfence.com ~all”.
DKIM signing found
A DKIM key is published (selector “google” and “k2”), so receivers can verify mail really came from you.
Privacy and tracking
10 trackers load before any consent
10Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
31 cookies set on arrival
31Opening the homepage sets 31 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
45 other companies contacted
Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Hiring
- Hiring
- 3 open roles
- Teams
- Canada Product (2), Canada Finance (1)
- Job board
- bamboohr
- Careers page
- fittes.bamboohr.com/careers (opens in a new tab)
Company
- Headquarters
- Toronto
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on fittes.com, including 16 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.