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flamesa.nl website review

Visit site (opens in a new tab)Reviewed 13 November 202620 issues · 60 checks

This review found 20 issues worth fixing on flamesa.nl, 6 of them high impact, across 60 checks. The most urgent: fails Core Web Vitals for real visitors. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
2.9 s1.4 sMay 23Nov 72.1 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.6 s
May 30, 20262.7 s
Jun 6, 20262.7 s
Jun 13, 20262.4 s
Jun 20, 20262.0 s
Jun 27, 20261.8 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.8 s
Aug 8, 20262.0 s
Aug 15, 20262.0 s
Aug 22, 20262.1 s
Aug 29, 20262.3 s
Sep 5, 20262.3 s
Sep 12, 20262.4 s
Sep 19, 20262.5 s
Sep 26, 20262.4 s
Oct 3, 20262.4 s
Oct 10, 20262.3 s
Oct 17, 20262.3 s
Oct 24, 20262.2 s
Oct 31, 20262.2 s
Nov 7, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
269 ms136 msMay 23Nov 7253 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026151 ms
May 30, 2026154 ms
Jun 6, 2026162 ms
Jun 13, 2026168 ms
Jun 20, 2026171 ms
Jun 27, 2026184 ms
Jul 4, 2026188 ms
Jul 11, 2026194 ms
Jul 18, 2026193 ms
Jul 25, 2026190 ms
Aug 1, 2026188 ms
Aug 8, 2026186 ms
Aug 15, 2026194 ms
Aug 22, 2026196 ms
Aug 29, 2026206 ms
Sep 5, 2026216 ms
Sep 12, 2026225 ms
Sep 19, 2026235 ms
Sep 26, 2026236 ms
Oct 3, 2026229 ms
Oct 10, 2026228 ms
Oct 17, 2026245 ms
Oct 24, 2026254 ms
Oct 31, 2026253 ms
Nov 7, 2026253 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

3 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 246 ms

    246 ms

    Real visitors wait 246 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 66% slower for real visitors

    +66%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 151 ms to 253 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 344 ms

    344 ms

    Real visitors wait 344 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 19% faster for real visitors

    -19%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

2 to fix60
  • Page weight: 5.1 MB

    5.1 MB

    Your homepage downloads 5.1 MB on a phone, 937 KiB of it images (18%). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    55 KiB

    1 image is downloaded at several times the size a phone draws it, for example flamesa-flare-verrijdbare-pelletkachel-buiten-vuur.webp at 1,646 px wide, shown at 77 px. Resized copies would save about 55 KiB.

  • 2 images in older formats

    2 images (163 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (56 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.4 g of CO₂ per visit

    1.43 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.43 g of CO₂e: 172.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

3 to fix96
  • 92 text elements with low contrast

    92 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (7 elements)

    All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

  • 55 form fields without a label

    55 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 134 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 2 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fix93
  • Title is long (71 characters)

    Your title is 71 characters, so Google will cut it off around 60: “Pelletkachel voor Buiten | Luxe Terrasverwarming | Flamesa – Flamesa.nl”.

  • 177 internal links, 29 external

    The homepage links to 177 pages on flamesa.nl and 29 external pages.

7 checks passed
  • Meta description: 144 characters

    Your meta description is 144 characters: “Luxe pelletkachels voor buiten van Flamesa. Rookarm, stijlvol en ideaal voor terras, tuin of veranda. Gratis verzending…”.

  • One H1 headline

    Your main headline reads: “Gratis beschermhoes bij jouw pelletkachel”.

  • Canonical URL set

    The canonical URL is https://flamesa.nl/.

  • Structured data in place

    Structured data found: Organization, Store and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://flamesa.nl/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, sameAs (social profiles) and description; logo and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,572 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://flamesa.nl/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://flamesa.nl/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://flamesa.nl/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 page without a meta description

    https://flamesa.nl/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://flamesa.nl/collections/flamesa-pelletkachel-bundels and https://flamesa.nl/customer_authentication/redirect have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    https://flamesa.nl/customer_authentication/redirect took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 68 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

2 to fix78
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=97224105&Ver=2&mid=d98456a3-b2f5-4535-9913-fcfd655adc74&bo=3&sid=172dcb80df1811f1acacb7c90a496c19&vid=172e30f0df1811f19183c96482967e6d&vids=0&msclkid=N&pi=918639831&lg.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    38 of 40 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix72
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,425 words of copy

    The homepage carries about 2,425 words of visible text.

5 checks passed
  • 6 calls to action

    The homepage has 6 calls to action, for example “Reserve onderdelen”, “Reserve Onderdelen” and “Contact”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 81 testimonial or review blocks and 6 trust badges.

  • Opening hours shown

    Your opening hours are on the homepage.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 33 cookies set on arrival

    33

    Opening the homepage sets 33 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 53 other companies contacted

    Loading the homepage contacts 53 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at flamesa.nl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 14 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Intelligems A B Testing · Instafeed · Regios Discounts · Klaviyo Email Marketing Sms · Wrapped · Triplewhale · Seowill Ai Seo · Judge Me Reviews · Webwinkelkeur · Versio Smart Blocks · Referralcandy · Forms · Rapi · pdfflipbook.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 20 issues on flamesa.nl, including 3 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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