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flaneur.eu website review
Visit site (opens in a new tab)Reviewed 10 November 202641 issues · 88 checks
This review found 41 issues worth fixing on flaneur.eu, 16 of them high impact, across 88 checks. The most urgent: page weight: 41.8 MB in 307 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74C- #76,635 of 108,757 reviewed websitesbeats 26%
- #48,351 of 61,708 online storesbeats 18%
- #45,537 of 56,312 Shopify storesbeats 16%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.3 s |
| Jun 13, 2026 | 1.3 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 1.9 s |
| Nov 7, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 182 ms |
| May 30, 2026 | 189 ms |
| Jun 6, 2026 | 203 ms |
| Jun 13, 2026 | 213 ms |
| Jun 20, 2026 | 234 ms |
| Jun 27, 2026 | 251 ms |
| Jul 4, 2026 | 256 ms |
| Jul 11, 2026 | 260 ms |
| Jul 18, 2026 | 251 ms |
| Jul 25, 2026 | 239 ms |
| Aug 1, 2026 | 229 ms |
| Aug 8, 2026 | 227 ms |
| Aug 15, 2026 | 230 ms |
| Aug 22, 2026 | 239 ms |
| Aug 29, 2026 | 243 ms |
| Sep 5, 2026 | 234 ms |
| Sep 12, 2026 | 231 ms |
| Sep 19, 2026 | 242 ms |
| Sep 26, 2026 | 260 ms |
| Oct 3, 2026 | 266 ms |
| Oct 10, 2026 | 272 ms |
| Oct 17, 2026 | 263 ms |
| Oct 24, 2026 | 264 ms |
| Oct 31, 2026 | 278 ms |
| Nov 7, 2026 | 280 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.8 s23 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.
12,604 HTML elements
The page has 12,604 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 12.0 s
A phone's processor spends 12.0 s on main-thread work while loading, 4.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 42
42/100Your mobile performance score is 42. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Cookiebot, Shopify and alia-prod.com and others), adding 2.7 MB and 1.6 s of main-thread time.
Use efficient cache lifetimes
300 ms · 727 KiB17 files are served with short cache lifetimes, so returning visitors download them again (727 KiB).
18 long tasks on the main thread
18 long tasks block the main thread while loading, the longest for 935 ms. During a long task the page ignores taps.
Reduce unused JavaScript
150 ms · 585 KiBAbout 585 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Cookiebot adds 518 ms
518 msCookiebot costs a phone 518 ms of main-thread work and 154 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
517 KiB10 images could be 517 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Shopify adds 422 ms
422 msShopify costs a phone 422 ms of main-thread work and 707 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
alia-prod.com adds 317 ms
317 msalia-prod.com costs a phone 317 ms of main-thread work and 765 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 54 ms
54 msGoogle Tag Manager costs a phone 54 ms of main-thread work and 312 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify JavaScript
47 KiB47 KiB could be saved by minifying JavaScript.
Legacy JavaScript
43 KiBPolyfills for old browsers add 43 KiB JavaScript that modern phones do not need.
Reduce unused CSS
26 KiBAbout 26 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
1 checks passed
Server response: 14 ms
14 msYour server sent the HTML in 14 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user INP: 747 ms
747 msReal visitors wait 747 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 3.0 s
3.0 sReal visitors see the first content after 3.0 s (75th percentile). Good is under 1.8 s.
Speed Index: 22.3 s
22.3 sVisually, the page fills in at 22.3 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 29.8 s
29.8 sThe page becomes fully interactive after 29.8 s. Good is under 3.8 s.
Total Blocking Time: 1.4 s
1.4 sScripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.
Largest Contentful Paint: 5.6 s
5.6 sYour largest element takes 5.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “FLÂNEUR & VOGUE long sleeve, back print”. Most of its time is resource load delay (2.4 s).
Real-user LCP: 3.2 s
3.2 sReal visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Tap response (INP) got 50% slower for real visitors
+50%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 182 ms to 280 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 39% slower for real visitors
+39%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
3 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user TTFB: 464 ms
464 msReal visitors wait 464 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 41.8 MB in 307 requests
41.8 MBYour homepage downloads 41.8 MB in 307 requests on a phone: media 35.7 MB (4), scripts 2.3 MB (89) and images 2.3 MB (68). Under 2 MB keeps phones on slow connections fast.
About 11.8 g of CO₂ per visit
11.84 gBy the Sustainable Web Design model, a visit to your homepage emits about 11.84 g of CO₂e: 1420.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
42 tap targets too small
42 tap targets are too small or too close together to hit reliably with a finger.
11 text elements with low contrast
11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.
Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children. (12 elements).
6 images without alt text
6 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (25 elements)
All page content should be contained by landmarks: 25 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
1 checks passed
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (233 characters)
Your meta description is 233 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 2 problems
Structured data found (Organization and WebSite) but with 2 problems, for example “Organization: sameAs is not an absolute URL ("#")”.
842 internal links, 19 external
The homepage links to 842 pages on flaneur.eu and 19 external pages.
6 checks passed
One H1 headline
Your main headline reads: “FLÂNEUR & VOGUE”.
Title: 34 characters
Your title is a healthy 34 characters: “FLÂNEUR | Official Online Boutique”.
Canonical URL set
The canonical URL is https://flaneur.eu/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://flaneur.eu/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (3,475 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://flaneur.eu/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
7 pages without a meta description
https://flaneur.eu/collections/aw26, https://flaneur.eu/collections/view-all, https://flaneur.eu/collections/just-dropped, https://flaneur.eu/collections/mystery-1, https://flaneur.eu/pages/recently-viewed and https://flaneur.eu/collections/logo and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.
3 pages slow to respond
https://flaneur.eu/collections/mystery-1, https://flaneur.eu/collections/badge and https://flaneur.eu/collections/atelier took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 113 found) and read each the way a search engine does.
6 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
2 checks passed
Tap targets are thumb-sized
75 of 88 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 915 words of copy
The homepage carries about 915 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop NEW IN” and “Shop”.
23 calls to action
The homepage has 23 calls to action, for example “Shop NEW IN”, “Shop” and “Shop All”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 3 customer or partner logos and 28 trust badges.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Tag Manager and Klaviyo (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
7 cookies set on arrival
7Opening the homepage sets 7 cookies, 1 of them by other companies (measured from a US location before any click).
12 other companies contacted
Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at flaneur.eu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 14 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Intelligems A B Testing · Yotpo Loyalty Rewards · Twini For Flaneur Studios · Kaching Bundles · Triplewhale · Eg Auto Add To Cart · Klaviyo Email Marketing Sms · Upstack Data Tracking Pixel · Orbe Geolocation · Wishlist Club · snapchat.com · zigpoll.com · amazonaws.com · kiwisizing.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- CMS
- Not selling liquid
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 41 issues on flaneur.eu, including 25 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.