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fleeky.de website review
Visit site (opens in a new tab)Reviewed 11 November 202634 issues · 81 checks
This review found 34 issues worth fixing on fleeky.de, 10 of them high impact, across 81 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
87B- #7,648 of 109,350 reviewed websitesbeats 90%
- #4,460 of 61,859 online storesbeats 89%
- #4,330 of 56,401 Shopify storesbeats 89%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.2 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.5 s |
| Jun 13, 2026 | 2.5 s |
| Jun 20, 2026 | 2.6 s |
| Jun 27, 2026 | 2.6 s |
| Jul 4, 2026 | 2.6 s |
| Jul 11, 2026 | 2.6 s |
| Jul 18, 2026 | 2.8 s |
| Jul 25, 2026 | 2.7 s |
| Aug 1, 2026 | 2.7 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.4 s |
| Aug 22, 2026 | 2.8 s |
| Aug 29, 2026 | 3.4 s |
| Sep 5, 2026 | 3.8 s |
| Sep 12, 2026 | 3.9 s |
| Sep 19, 2026 | 3.8 s |
| Sep 26, 2026 | 3.6 s |
| Oct 3, 2026 | 3.2 s |
| Oct 10, 2026 | 3.0 s |
| Oct 17, 2026 | 3.2 s |
| Oct 24, 2026 | 3.6 s |
| Oct 31, 2026 | 3.6 s |
| Nov 7, 2026 | 3.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 144 ms |
| May 30, 2026 | 147 ms |
| Jun 6, 2026 | 147 ms |
| Jun 13, 2026 | 153 ms |
| Jun 20, 2026 | 161 ms |
| Jun 27, 2026 | 167 ms |
| Jul 4, 2026 | 176 ms |
| Jul 11, 2026 | 176 ms |
| Jul 18, 2026 | 172 ms |
| Jul 25, 2026 | 171 ms |
| Aug 1, 2026 | 169 ms |
| Aug 8, 2026 | 171 ms |
| Aug 15, 2026 | 176 ms |
| Aug 22, 2026 | 178 ms |
| Aug 29, 2026 | 179 ms |
| Sep 5, 2026 | 177 ms |
| Sep 12, 2026 | 174 ms |
| Sep 19, 2026 | 172 ms |
| Sep 26, 2026 | 170 ms |
| Oct 3, 2026 | 170 ms |
| Oct 10, 2026 | 170 ms |
| Oct 17, 2026 | 171 ms |
| Oct 24, 2026 | 174 ms |
| Oct 31, 2026 | 176 ms |
| Nov 7, 2026 | 171 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
1.8 s · 250 KiB26 files are served with short cache lifetimes, so returning visitors download them again (250 KiB).
Main-thread work: 4.9 s
A phone's processor spends 4.9 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused JavaScript
750 ms · 869 KiBAbout 869 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Klaviyo and Clarity and others), adding 2.0 MB and 1.1 s of main-thread time.
Mobile performance score: 61
61/100Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
950 ms12 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.
Google Tag Manager adds 275 ms
275 msGoogle Tag Manager costs a phone 275 ms of main-thread work and 491 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 19 KiBAbout 19 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Klaviyo adds 181 ms
181 msKlaviyo costs a phone 181 ms of main-thread work and 324 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
monkcommerce.app adds 137 ms
137 msmonkcommerce.app costs a phone 137 ms of main-thread work and 556 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,679 HTML elements
The page has 1,679 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
193 KiB12 images could be 193 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
14 long tasks on the main thread
14 long tasks block the main thread while loading, the longest for 138 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
40 KiBPolyfills for old browsers add 40 KiB JavaScript that modern phones do not need.
Duplicated JavaScript
13 KiB13 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 39 ms
39 msYour server sent the HTML in 39 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 8.8 s
8.8 sYour largest element takes 8.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 21.1 s
21.1 sThe page becomes fully interactive after 21.1 s. Good is under 3.8 s.
Largest content (LCP) got 50% slower for real visitors
+50%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.2 s to 3.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.4 s
2.4 sReal visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.
Speed Index: 5.2 s
5.2 sVisually, the page fills in at 5.2 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.6 s
2.6 sThe first text or image appears after 2.6 s on a phone. Good is under 1.8 s.
Total Blocking Time: 312 ms
312 msScripts block taps and scrolling for 312 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 19% slower for real visitors
+19%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 144 ms to 171 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user TTFB: 547 ms
547 msReal visitors wait 547 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.003
0.003The layout barely moves while loading (CLS 0.003, good is under 0.1).
Images and page weight
Page weight: 12.4 MB in 372 requests
12.4 MBYour homepage downloads 12.4 MB in 372 requests on a phone: media 7.6 MB (1), scripts 2.2 MB (120) and images 1.4 MB (42). Under 2 MB keeps phones on slow connections fast.
About 3.5 g of CO₂ per visit
3.53 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.53 g of CO₂e: 423.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
32 images without alt text
32 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
1 checks passed
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
99 internal links, 4 external
The homepage links to 99 pages on fleeky.de and 4 external pages.
8 checks passed
Meta description: 138 characters
Your meta description is 138 characters: “Ob Lashlift, Browlift oder Browhenna, fleeky macht es dir möglich, deine Wimpern- und Augenbrauen-Treatments selbst in …”.
One H1 headline
Your main headline reads: “fleeky”.
Title: 41 characters
Your title is a healthy 41 characters: “fleeky. Anytime. Anywhere. #alwaysonfleek”.
Canonical URL set
The canonical URL is https://fleeky.de/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://fleeky.de/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (751 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://fleeky.de/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page points its canonical at the homepage
https://fleeky.de/discount/SINGLES22 declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.
2 pages share a title
/ and https://fleeky.de/discount/SINGLES22 all use the title “fleeky. Anytime. Anywhere. #alwaysonfleek”. Search engines can't tell which page to show for a search, so each competes with the others.
6 pages without a meta description
https://fleeky.de/collections/all, https://fleeky.de/collections/false-lashes, https://fleeky.de/collections/makeup, https://fleeky.de/collections/skincare, https://fleeky.de/collections/accessoires and https://fleeky.de/collections/beauty-deals have no meta description, so Google writes the search snippet from whatever text it finds.
5 pages slow to respond
https://fleeky.de/collections/lashes, https://fleeky.de/collections/accessoires, https://fleeky.de/products/lashlift-kit, https://fleeky.de/products/browlift-kit-new-generation and https://fleeky.de/products/lashlift-browlift-special-set took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 37 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Authorization will not be covered by the wildcard symbol (*) in CORS `Access-Control-Allow-Headers`…”).
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
33 of 37 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 511 words of copy
The homepage carries about 511 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
3 checks passed
5 calls to action
The homepage has 5 calls to action, for example “Shop All” and “Shop”.
9 short forms
9 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity and LinkedIn Insight.
Privacy and tracking
10 trackers load before any consent
10Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and LinkedIn Insight and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
21 cookies set on arrival
21Opening the homepage sets 21 cookies, 5 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
45 other companies contacted
Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at fleeky.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 11 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Multifeeds · Langify · Microsoft Clarity · T Lab Ai Translate · Klaviyo Email Marketing Sms · Monk Free Gift With Purchase · Pushowl · Reviews Co Uk Product And Merchant Review Collection · gorgias.help · luckyorange.com · amazonaws.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on fleeky.de, including 19 speed issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.