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fleshlight.se website review
Visit site (opens in a new tab)Reviewed 13 November 202632 issues · 65 checks
This review found 32 issues worth fixing on fleshlight.se, 11 of them high impact, across 65 checks. The most urgent: signyfyd adds 1.5 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
66D- #99,777 of 108,952 reviewed websitesbeats 7%
- #59,055 of 61,775 online storesbeats 4%
- #54,312 of 56,370 Shopify storesbeats 3%
Closest competitors among Shopify stores
Compare side by sideOne score from every part of this review. How it works
Speed
Signyfyd adds 1.5 s
1.5 sSignyfyd costs a phone 1.5 s of main-thread work and 283 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 40
40/100Your mobile performance score is 40. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 8.0 s
A phone's processor spends 8.0 s on main-thread work while loading, 4.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
5,582 HTML elements
The page has 5,582 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Signyfyd, loox.io and Klaviyo and others), adding 1.7 MB and 2.1 s of main-thread time.
19 long tasks on the main thread
19 long tasks block the main thread while loading, the longest for 912 ms. During a long task the page ignores taps.
Render-blocking requests
800 ms18 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.
Reduce unused JavaScript
577 KiBAbout 577 KiB of JavaScript is downloaded but never used on this page.
Improve image delivery
150 ms · 322 KiB5 images could be 322 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
273 KiB67 files are served with short cache lifetimes, so returning visitors download them again (273 KiB).
Klaviyo adds 130 ms
130 msKlaviyo costs a phone 130 ms of main-thread work and 332 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 81 ms
81 msShopify costs a phone 81 ms of main-thread work and 370 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Hexton adds 84 ms
84 msHexton costs a phone 84 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Duplicated JavaScript
44 KiB44 KiB JavaScript is shipped twice across bundles.
Minify JavaScript
32 KiB32 KiB could be saved by minifying JavaScript.
Legacy JavaScript
23 KiBPolyfills for old browsers add 23 KiB JavaScript that modern phones do not need.
Reduce unused CSS
10 KiBAbout 10 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 165 ms
165 msYour server sent the HTML in 165 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 21.7 s
21.7 sThe page becomes fully interactive after 21.7 s. Good is under 3.8 s.
Speed Index: 11.3 s
11.3 sVisually, the page fills in at 11.3 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 6.9 s
6.9 sYour largest element takes 6.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Slide 1”.
Total Blocking Time: 914 ms
914 msScripts block taps and scrolling for 914 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.5 s
3.5 sThe first text or image appears after 3.5 s on a phone. Good is under 1.8 s.
9 images without width and height
9 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.0 MB in 398 requests
5.0 MBYour homepage downloads 5.0 MB in 398 requests on a phone: images 1.7 MB (112), scripts 1.6 MB (148) and other files 719 KiB (84). Under 2 MB keeps phones on slow connections fast.
About 1.4 g of CO₂ per visit
1.40 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.40 g of CO₂e: 168.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
54 tap targets too small
54 tap targets are too small or too close together to hit reliably with a finger.
13 links without text
13 links have no text or label, so screen readers cannot say where they go.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (4 elements).
1 checks passed
Every image has alt text
All 188 images in the HTML carry an alt attribute.
SEO
Canonical points to another host
Your canonical URL points to fleshlight.eu, not fleshlight.se, so Google may credit that host instead.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
One H1 headline
Your <h1> is empty.
179 internal links, 23 external
The homepage links to 179 pages on fleshlight.se and 23 external pages.
5 checks passed
Meta description: 76 characters
Your meta description is 76 characters: “Fleshlight® Official Store. Fleshlight® is the #1 Male Sex Toy in the World.”.
Title: 61 characters
Your title is a healthy 61 characters: “Fleshlight.com - Shop Adult Sex Toys & Male Pleasure Products”.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://fleshlight.se/sitemap.xml.
AI search readiness
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
llms.txt published
The site publishes https://fleshlight.se/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
3 pages without a meta description
https://fleshlight.se/collections/all, https://fleshlight.se/collections/flight-and-go and https://fleshlight.se/collections/fleshjack-boy-dildos have no meta description, so Google writes the search snippet from whatever text it finds.
5 pages without an H1
https://fleshlight.se/collections/fleshlight-girls, https://fleshlight.se/collections/birthday-girls, https://fleshlight.se/pages/stamina-training-unit-products, https://fleshlight.se/pages/quickshot-product-line and https://fleshlight.se/pages/manga-anime-fantasy-series have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 107 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
7 console errors
7 errors were logged to the browser console during Google's test (“Failed to load resource: the server responded with a status of 403 (Forbidden)”).
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 1,979 words of copy
The homepage carries about 1,979 words of visible text.
3 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Contact Us” and “Order Status”.
24 short forms
24 short forms (1 field at most) are right on the homepage.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at fleshlight.se, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 13 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Redo · Impact Com · Triplewhale · Klaviyo Email Marketing Sms · Geoip Country Redirect · Countdown Timer · Tms Prod V 2253b85 · smile.io · signifyd.com · loox.io · bogos.io · rechargecdn.com · getredo.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on fleshlight.se, including 19 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.