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flickr.com website review
Visit site (opens in a new tab)Reviewed 11 October 202631 issues · 98 checks
This review found 31 issues worth fixing on flickr.com, 13 of them high impact, across 98 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 2.9 s |
| Apr 25, 2026 | 2.9 s |
| May 2, 2026 | 2.7 s |
| May 9, 2026 | 2.6 s |
| May 16, 2026 | 2.5 s |
| May 23, 2026 | 2.5 s |
| May 30, 2026 | 2.5 s |
| Jun 6, 2026 | 2.5 s |
| Jun 13, 2026 | 2.4 s |
| Jun 20, 2026 | 2.4 s |
| Jun 27, 2026 | 2.3 s |
| Jul 4, 2026 | 2.3 s |
| Jul 11, 2026 | 2.4 s |
| Jul 18, 2026 | 2.4 s |
| Jul 25, 2026 | 2.4 s |
| Aug 1, 2026 | 2.4 s |
| Aug 8, 2026 | 2.6 s |
| Aug 15, 2026 | 2.8 s |
| Aug 22, 2026 | 3.1 s |
| Aug 29, 2026 | 3.3 s |
| Sep 5, 2026 | 3.3 s |
| Sep 12, 2026 | 3.3 s |
| Sep 19, 2026 | 3.3 s |
| Sep 26, 2026 | 3.3 s |
| Oct 3, 2026 | 3.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 129 ms |
| Apr 25, 2026 | 129 ms |
| May 2, 2026 | 121 ms |
| May 9, 2026 | 116 ms |
| May 16, 2026 | 114 ms |
| May 23, 2026 | 111 ms |
| May 30, 2026 | 111 ms |
| Jun 6, 2026 | 111 ms |
| Jun 13, 2026 | 107 ms |
| Jun 20, 2026 | 107 ms |
| Jun 27, 2026 | 106 ms |
| Jul 4, 2026 | 105 ms |
| Jul 11, 2026 | 106 ms |
| Jul 18, 2026 | 106 ms |
| Jul 25, 2026 | 106 ms |
| Aug 1, 2026 | 111 ms |
| Aug 8, 2026 | 117 ms |
| Aug 15, 2026 | 123 ms |
| Aug 22, 2026 | 129 ms |
| Aug 29, 2026 | 133 ms |
| Sep 5, 2026 | 130 ms |
| Sep 12, 2026 | 129 ms |
| Sep 19, 2026 | 128 ms |
| Sep 26, 2026 | 128 ms |
| Oct 3, 2026 | 127 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
flickr.com does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
4.9 s5 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.9 s.
Reduce unused JavaScript
1.0 s · 151 KiBAbout 151 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.0 s faster on a phone.
Use efficient cache lifetimes
900 ms · 115 KiB2 files are served with short cache lifetimes, so returning visitors download them again (115 KiB).
Mobile performance score: 62
62/100Your mobile performance score is 62 (desktop: 86). Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
300 ms · 37 KiBAbout 37 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (osano.com, weglot.com and cloudfront.net and others), adding 488 KiB and 176 ms of main-thread time.
Minify CSS
150 ms · 8 KiB8 KiB could be saved by minifying CSS.
Improve image delivery
99 KiB9 images could be 99 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 69 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 0.7 s
A phone's processor spends 0.7 s on main-thread work while loading, 310 ms of it running JavaScript. That is comfortably low.
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.1 s
4.1 sReal visitors wait 4.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Largest Contentful Paint: 9.1 s
9.1 sYour largest element takes 9.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “THE BEST PLACE TO BE A PHOTOGRAPHER ONLINE.”.
First Contentful Paint: 5.1 s
5.1 sThe first text or image appears after 5.1 s on a phone. Good is under 1.8 s.
Time to Interactive: 9.2 s
9.2 sThe page becomes fully interactive after 9.2 s. Good is under 3.8 s.
Real-user CLS: 0.17
0.17For real visitors the layout shifts by 0.17 (75th percentile). Good is under 0.1.
Speed Index: 5.1 s
5.1 sVisually, the page fills in at 5.1 s (Speed Index). Good is under 3.4 s.
19 images without width and height
19 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 129 ms to 127 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 15% slower for real visitors
+15%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.9 s to 3.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user INP: 121 ms
121 msReal visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 792 ms
792 msReal visitors wait 792 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
About 0.3 g of CO₂ per visit
0.28 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.28 g of CO₂e: 34.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
4 checks passed
Page weight: 1,024 KiB in 61 requests
1,024 KiBYour homepage downloads 1,024 KiB in 61 requests on a phone: images 383 KiB (31), scripts 369 KiB (12) and fonts 203 KiB (12). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Input buttons must have discernible text (2 elements)
Input buttons must have discernible text: 2 elements on the page fail this check, rated critical by axe-core.
11 text elements with low contrast
11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Interactive controls must not be nested (8 elements)
Interactive controls must not be nested: 8 elements on the page fail this check, rated serious by axe-core.
Links must have discernible text (5 elements)
Links must have discernible text: 5 elements on the page fail this check, rated serious by axe-core.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
5 form fields without a label
5 form fields have no label, so screen readers announce an empty box and autofill guesses.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (4 elements).
2 checks passed
Every image has alt text
All 39 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
robots.txt blocks all crawlers
Your robots.txt disallows the whole site for every crawler, so search engines are told to stay out.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
43 internal links, 48 external
The homepage links to 43 pages on flickr.com and 48 external pages.
5 checks passed
Meta description: 158 characters
Your meta description is 158 characters: “The nicest place on the internet is here for you: inspiration, community, creativity, art, passion, and a heaping scoop…”.
One H1 headline
Your main headline reads: “The best place to be a photographer online.”.
Title: 52 characters
Your title is a healthy 52 characters: “Flickr | The best place to be a photographer online.”.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
XML sitemap found
Your XML sitemap is reachable at https://www.flickr.com/sitemap/index/users/sitemap-index-users-00000000.xml.gz.
AI search readiness
robots.txt blocks 1 AI answer engine crawler
1 of 6Your robots.txt shuts out Perplexity (Perplexity-User). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
Opted out of AI training for 5 crawlers
robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.
1 checks passed
Text is in the HTML
Your server sends the page's text in the HTML (516 words), so crawlers that don't run JavaScript still read it.
Other pages
4 pages without a meta description
/company/about-us, /help/legal, /help/terms and /help/privacy have no meta description, so Google writes the search snippet from whatever text it finds.
1 page with very little text
/photos/flickr has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
13 internal pages checked
We fetched 13 pages linked from your homepage and read each the way a search engine does.
6 checks passed
Linked pages load
All 13 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 13 pages that loaded have a <title>.
Best practices
9 small tap targets
9 of 18 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Connecting to 'https://fonts.googleapis.com/css?family=Ubuntu:300,300italic,400,400italic,500,500italic,700,700italic' …”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (flickr.com).
Valid certificate (83 days left)
The certificate from Amazon · Amazon RSA 2048 M01 verifies for flickr.com and is valid for another 83 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
http:// redirects to https
http://flickr.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 35 links work
All 35 links checked from your homepage (20 internal, 15 external) answered without errors.
security.txt published
A security.txt file tells researchers how to report a problem with your site.
Domain and trust
Domain expires in 41 days
flickr.com is registered until Nov 2026. Make sure auto-renew is on and the card on file is current.
DNSSEC is off
flickr.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 22 years old
22 yearsflickr.com was registered in Nov 2003 through GoDaddy Corporate Domains, LLC. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only digicert.com, globalsign.com, letsencrypt.org and amazon.com to issue certificates for flickr.com, so a mis-issued certificate from anyone else is refused.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 332 words of copy
The homepage carries about 332 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “JOIN US”.
31 calls to action
The homepage has 31 calls to action, for example “Sign up”, “join us” and “Get your passes”.
4 short forms
4 short forms (3 fields at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: a star rating and 1 trust badge.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Email authentication
Email authentication score: 95/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.flickr_com._d.easydmarc.pro ~all”.
DKIM signing found
A DKIM key is published (selector “google”), so receivers can verify mail really came from you.
Privacy and tracking
1 cookie set on arrival
1Opening the homepage sets 1 cookie (measured from a US location before any click).
10 other companies contacted
Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
2 checks passed
Consent tool: Osano
A consent management tool (Osano) loads with the page.
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Go beyond the website
What your $25 Growth Playbook adds
This free review found 31 issues on flickr.com, including 13 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
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- Ranked channels, outreach sequences and content angles
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- Earned media and PR openings
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- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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