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flickr.com website review

Visit site (opens in a new tab)Reviewed 11 October 202631 issues · 98 checks

This review found 31 issues worth fixing on flickr.com, 13 of them high impact, across 98 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.5 s2.2 sApr 18Oct 33.4 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20262.9 s
Apr 25, 20262.9 s
May 2, 20262.7 s
May 9, 20262.6 s
May 16, 20262.5 s
May 23, 20262.5 s
May 30, 20262.5 s
Jun 6, 20262.5 s
Jun 13, 20262.4 s
Jun 20, 20262.4 s
Jun 27, 20262.3 s
Jul 4, 20262.3 s
Jul 11, 20262.4 s
Jul 18, 20262.4 s
Jul 25, 20262.4 s
Aug 1, 20262.4 s
Aug 8, 20262.6 s
Aug 15, 20262.8 s
Aug 22, 20263.1 s
Aug 29, 20263.3 s
Sep 5, 20263.3 s
Sep 12, 20263.3 s
Sep 19, 20263.3 s
Sep 26, 20263.3 s
Oct 3, 20263.4 s
Real-visitor tap response (INP)75th percentile, phones
137 ms101 msApr 18Oct 3127 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026129 ms
Apr 25, 2026129 ms
May 2, 2026121 ms
May 9, 2026116 ms
May 16, 2026114 ms
May 23, 2026111 ms
May 30, 2026111 ms
Jun 6, 2026111 ms
Jun 13, 2026107 ms
Jun 20, 2026107 ms
Jun 27, 2026106 ms
Jul 4, 2026105 ms
Jul 11, 2026106 ms
Jul 18, 2026106 ms
Jul 25, 2026106 ms
Aug 1, 2026111 ms
Aug 8, 2026117 ms
Aug 15, 2026123 ms
Aug 22, 2026129 ms
Aug 29, 2026133 ms
Sep 5, 2026130 ms
Sep 12, 2026129 ms
Sep 19, 2026128 ms
Sep 26, 2026128 ms
Oct 3, 2026127 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of flickr.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. flickr.com at 0.4 s0.4 s
  2. flickr.com at 0.8 s0.8 s
  3. flickr.com at 1.1 s1.1 s
  4. flickr.com at 1.5 s1.5 s
  5. flickr.com at 1.9 s1.9 s
  6. flickr.com at 2.3 s2.3 s
  7. flickr.com at 2.6 s2.6 s
  8. flickr.com at 3.0 s3.0 s

flickr.com does not allow embedding, so this is Google's rendering of the page.

Speed

5 to fix62
  • Render-blocking requests

    4.9 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.9 s.

  • Reduce unused JavaScript

    1.0 s · 151 KiB

    About 151 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.0 s faster on a phone.

  • Use efficient cache lifetimes

    900 ms · 115 KiB

    2 files are served with short cache lifetimes, so returning visitors download them again (115 KiB).

  • Mobile performance score: 62

    62/100

    Your mobile performance score is 62 (desktop: 86). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    300 ms · 37 KiB

    About 37 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (osano.com, weglot.com and cloudfront.net and others), adding 488 KiB and 176 ms of main-thread time.

  • Minify CSS

    150 ms · 8 KiB

    8 KiB could be saved by minifying CSS.

  • Improve image delivery

    99 KiB

    9 images could be 99 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 69 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.7 s

    A phone's processor spends 0.7 s on main-thread work while loading, 310 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.1 s

    4.1 s

    Real visitors wait 4.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest Contentful Paint: 9.1 s

    9.1 s

    Your largest element takes 9.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “THE BEST PLACE TO BE A PHOTOGRAPHER ONLINE.”.

  • First Contentful Paint: 5.1 s

    5.1 s

    The first text or image appears after 5.1 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 9.2 s

    9.2 s

    The page becomes fully interactive after 9.2 s. Good is under 3.8 s.

  • Real-user CLS: 0.17

    0.17

    For real visitors the layout shifts by 0.17 (75th percentile). Good is under 0.1.

  • Speed Index: 5.1 s

    5.1 s

    Visually, the page fills in at 5.1 s (Speed Index). Good is under 3.4 s.

  • 19 images without width and height

    19 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 129 ms to 127 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.9 s to 3.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user INP: 121 ms

    121 ms

    Real visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 792 ms

    792 ms

    Real visitors wait 792 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

100
  • About 0.3 g of CO₂ per visit

    0.28 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.28 g of CO₂e: 34.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 1,024 KiB in 61 requests

    1,024 KiB

    Your homepage downloads 1,024 KiB in 61 requests on a phone: images 383 KiB (31), scripts 369 KiB (12) and fonts 203 KiB (12). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8991
  • Input buttons must have discernible text (2 elements)

    Input buttons must have discernible text: 2 elements on the page fail this check, rated critical by axe-core.

  • 11 text elements with low contrast

    11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Interactive controls must not be nested (8 elements)

    Interactive controls must not be nested: 8 elements on the page fail this check, rated serious by axe-core.

  • Links must have discernible text (5 elements)

    Links must have discernible text: 5 elements on the page fail this check, rated serious by axe-core.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (4 elements).

2 checks passed
  • Every image has alt text

    All 39 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10084
  • robots.txt blocks all crawlers

    Your robots.txt disallows the whole site for every crawler, so search engines are told to stay out.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • 43 internal links, 48 external

    The homepage links to 43 pages on flickr.com and 48 external pages.

5 checks passed
  • Meta description: 158 characters

    Your meta description is 158 characters: “The nicest place on the internet is here for you: inspiration, community, creativity, art, passion, and a heaping scoop…”.

  • One H1 headline

    Your main headline reads: “The best place to be a photographer online.”.

  • Title: 52 characters

    Your title is a healthy 52 characters: “Flickr | The best place to be a photographer online.”.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.flickr.com/sitemap/index/users/sitemap-index-users-00000000.xml.gz.

AI search readiness

2 to fix53
  • robots.txt blocks 1 AI answer engine crawler

    1 of 6

    Your robots.txt shuts out Perplexity (Perplexity-User). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

  • Opted out of AI training for 5 crawlers

    robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.

1 checks passed
  • Text is in the HTML

    Your server sends the page's text in the HTML (516 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 4 pages without a meta description

    /company/about-us, /help/legal, /help/terms and /help/privacy have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page with very little text

    /photos/flickr has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 13 internal pages checked

    We fetched 13 pages linked from your homepage and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 13 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 9 small tap targets

    9 of 18 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Connecting to 'https://fonts.googleapis.com/css?family=Ubuntu:300,300italic,400,400italic,500,500italic,700,700italic' …”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix89
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (flickr.com).

  • Valid certificate (83 days left)

    The certificate from Amazon · Amazon RSA 2048 M01 verifies for flickr.com and is valid for another 83 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://flickr.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 35 links work

    All 35 links checked from your homepage (20 internal, 15 external) answered without errors.

  • security.txt published

    A security.txt file tells researchers how to report a problem with your site.

Domain and trust

1 to fix
  • Domain expires in 41 days

    flickr.com is registered until Nov 2026. Make sure auto-renew is on and the card on file is current.

  • DNSSEC is off

    flickr.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 22 years old

    22 years

    flickr.com was registered in Nov 2003 through GoDaddy Corporate Domains, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only digicert.com, globalsign.com, letsencrypt.org and amazon.com to issue certificates for flickr.com, so a mis-issued certificate from anyone else is refused.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 332 words of copy

    The homepage carries about 332 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “JOIN US”.

  • 31 calls to action

    The homepage has 31 calls to action, for example “Sign up”, “join us” and “Get your passes”.

  • 4 short forms

    4 short forms (3 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: a star rating and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.flickr_com._d.easydmarc.pro ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

2 checks passed
  • Consent tool: Osano

    A consent management tool (Osano) loads with the page.

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

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