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floraqueen.de website review
Visit site (opens in a new tab)Reviewed 10 November 202627 issues · 73 checks
This review found 27 issues worth fixing on floraqueen.de, 5 of them high impact, across 73 checks. The most urgent: 40 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79C- #49,389 of 108,860 reviewed websitesbeats 49%
- #32,644 of 61,765 online storesbeats 41%
- #31,334 of 56,365 Shopify storesbeats 38%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 1.9 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.3 s |
| Aug 15, 2026 | 1.3 s |
| Aug 22, 2026 | 1.3 s |
| Aug 29, 2026 | 1.3 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.6 s |
| Oct 17, 2026 | 1.4 s |
| Oct 31, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 104 ms |
| May 30, 2026 | 105 ms |
| Jun 6, 2026 | 104 ms |
| Jun 13, 2026 | 106 ms |
| Jun 20, 2026 | 105 ms |
| Jun 27, 2026 | 104 ms |
| Jul 4, 2026 | 106 ms |
| Jul 11, 2026 | 107 ms |
| Jul 18, 2026 | 110 ms |
| Jul 25, 2026 | 106 ms |
| Aug 1, 2026 | 106 ms |
| Aug 8, 2026 | 106 ms |
| Aug 15, 2026 | 105 ms |
| Aug 22, 2026 | 107 ms |
| Aug 29, 2026 | 105 ms |
| Sep 5, 2026 | 111 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.8 s
2.6 s
3.5 s
4.4 s
5.3 s
6.2 s
7.0 s
Speed
Mobile performance score: 78
78/100Your mobile performance score is 78. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
800 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.
Improve image delivery
350 ms · 303 KiB7 images could be 303 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.
Reduce unused CSS
300 ms · 50 KiBAbout 50 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Reduce unused JavaScript
279 KiBAbout 279 KiB of JavaScript is downloaded but never used on this page.
Main-thread work: 2.6 s
A phone's processor spends 2.6 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Shopify adds 179 ms
179 msShopify costs a phone 179 ms of main-thread work and 409 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,928 HTML elements
The page has 1,928 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Clarity and posthog.com and others), adding 1,020 KiB and 460 ms of main-thread time.
Use efficient cache lifetimes
241 KiB6 files are served with short cache lifetimes, so returning visitors download them again (241 KiB).
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 108 ms. During a long task the page ignores taps.
Legacy JavaScript
9 KiBPolyfills for old browsers add 9 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 66 ms
66 msYour server sent the HTML in 66 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 12.1 s
12.1 sThe page becomes fully interactive after 12.1 s. Good is under 3.8 s.
Largest Contentful Paint: 5.1 s
5.1 sYour largest element takes 5.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “FloraQueen Navidad 2026”.
Speed Index: 4.1 s
4.1 sVisually, the page fills in at 4.1 s (Speed Index). Good is under 3.4 s.
Tap response (INP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 104 ms to 111 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
4 checks passed
Largest content (LCP) got 30% faster for real visitors
-30%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.07
0.07The layout barely moves while loading (CLS 0.07, good is under 0.1).
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 63 ms
63 msScripts block the page for only 63 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 3.0 MB in 230 requests
3.0 MBYour homepage downloads 3.0 MB in 230 requests on a phone: other files 997 KiB (127), scripts 828 KiB (57) and images 571 KiB (14). Under 2 MB keeps phones on slow connections fast.
About 0.8 g of CO₂ per visit
0.84 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.84 g of CO₂e: 100.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
40 text elements with low contrast
40 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 41 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (66 characters)
Your title is 66 characters, so Google will cut it off around 60: “Blumen weltweit versenden | Internationale Lieferung | Flora Queen”.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
191 internal links, 12 external
The homepage links to 191 pages on floraqueen.de and 12 external pages.
7 checks passed
Meta description: 148 characters
Your meta description is 148 characters: “Versenden Sie Blumen in über 100 Länder mit FloraQueen. Lieferung am selben Tag möglich. Frische Sträuße, Geschenkkörbe…”.
One H1 headline
Your main headline reads: “Internationaler Blumenversand: Blumen verschicken mit FloraQueen”.
Canonical URL set
The canonical URL is https://www.floraqueen.de/.
Structured data in place
Structured data found: Store and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.floraqueen.de/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, sameAs (social profiles) and contact details; logo and description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (966 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.floraqueen.de/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 105 found) and read each the way a search engine does.
1 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Best practices
8 small tap targets
8 of 27 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “X-Frame-Options may only be set via an HTTP header sent along with a document. It may not be set inside <meta>.”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 72 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 782 words of copy
The homepage carries about 782 words of visible text.
4 checks passed
5 short forms
5 short forms (2 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Microsoft Clarity and PostHog.
Opening hours shown
Your opening hours are on the homepage.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
15 cookies set on arrival
15Opening the homepage sets 15 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
29 other companies contacted
Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at floraqueen.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Go beyond the website
What your $25 Growth Playbook adds
This review found 27 issues on floraqueen.de, including 11 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.