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flowdesignsaustralia.com website review

Visit site (opens in a new tab)Reviewed 13 November 202629 issues · 84 checks

This review found 29 issues worth fixing on flowdesignsaustralia.com, 9 of them high impact, across 84 checks. The most urgent: 3,685 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s1.2 sMay 23Nov 71.3 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.3 s
May 30, 20261.2 s
Jun 6, 20261.2 s
Jun 13, 20261.2 s
Jun 20, 20261.3 s
Jun 27, 20261.3 s
Jul 4, 20261.3 s
Jul 11, 20261.3 s
Jul 18, 20261.3 s
Jul 25, 20261.3 s
Aug 1, 20261.3 s
Aug 8, 20261.3 s
Aug 15, 20261.3 s
Aug 22, 20261.3 s
Aug 29, 20261.3 s
Sep 5, 20261.4 s
Sep 12, 20261.4 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.5 s
Oct 17, 20261.4 s
Oct 24, 20261.4 s
Oct 31, 20261.4 s
Nov 7, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
123 ms98 msMay 23Nov 7113 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026102 ms
May 30, 2026101 ms
Jun 6, 2026103 ms
Jun 13, 2026103 ms
Jun 20, 2026104 ms
Jun 27, 2026105 ms
Jul 4, 2026104 ms
Jul 11, 2026105 ms
Jul 18, 2026104 ms
Jul 25, 2026104 ms
Aug 1, 2026104 ms
Aug 8, 2026106 ms
Aug 15, 2026107 ms
Aug 22, 2026110 ms
Aug 29, 2026112 ms
Sep 5, 2026112 ms
Sep 12, 2026113 ms
Sep 19, 2026117 ms
Sep 26, 2026120 ms
Oct 3, 2026119 ms
Oct 10, 2026117 ms
Oct 17, 2026115 ms
Oct 24, 2026113 ms
Oct 31, 2026112 ms
Nov 7, 2026113 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of flowdesignsaustralia.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. flowdesignsaustralia.com at 0.5 s0.5 s
  2. flowdesignsaustralia.com at 1.0 s1.0 s
  3. flowdesignsaustralia.com at 1.4 s1.4 s
  4. flowdesignsaustralia.com at 1.9 s1.9 s
  5. flowdesignsaustralia.com at 2.4 s2.4 s
  6. flowdesignsaustralia.com at 2.9 s2.9 s
  7. flowdesignsaustralia.com at 3.3 s3.3 s
  8. flowdesignsaustralia.com at 3.8 s3.8 s

Speed

6 to fix59
  • 3,685 HTML elements

    The page has 3,685 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 59

    59/100

    Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    750 ms · 187 KiB

    About 187 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Render-blocking requests

    400 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 400 ms.

  • Shopify adds 183 ms

    183 ms

    Shopify costs a phone 183 ms of main-thread work and 417 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • loox.io adds 104 ms

    104 ms

    loox.io costs a phone 104 ms of main-thread work and 500 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 4 third-party services on the page

    4 third-party services load with your homepage (Shopify, loox.io and Klaviyo and others), adding 998 KiB and 318 ms of main-thread time.

  • Reduce unused CSS

    150 ms · 31 KiB

    About 31 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    150 ms · 17 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (17 KiB).

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 70 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.8 s

    A phone's processor spends 1.8 s on main-thread work while loading, 576 ms of it running JavaScript. That is comfortably low.

  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 10.2 s

    10.2 s

    Your largest element takes 10.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 4.7 s

    4.7 s

    The first text or image appears after 4.7 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 10.2 s

    10.2 s

    The page becomes fully interactive after 10.2 s. Good is under 3.8 s.

  • Speed Index: 7.4 s

    7.4 s

    Visually, the page fills in at 7.4 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 102 ms to 113 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 149 ms

    149 ms

    Real visitors wait 149 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 575 ms

    575 ms

    Real visitors wait 575 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 33 ms

    33 ms

    Scripts block the page for only 33 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 2.7 MB in 212 requests

    2.7 MB

    Your homepage downloads 2.7 MB in 212 requests on a phone: images 933 KiB (51), other files 902 KiB (86) and scripts 546 KiB (58). Under 2 MB keeps phones on slow connections fast.

  • 1 image below the first screen load straight away

    1 image further down the page (46 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 0.8 g of CO₂ per visit

    0.78 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.78 g of CO₂e: 93.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9394
  • Scrollable region must have keyboard access (5 elements)

    Scrollable region must have keyboard access: 5 elements on the page fail this check, rated serious by axe-core.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (13 elements)

    All page content should be contained by landmarks: 13 elements on the page fail this check, rated moderate by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 57 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 57 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8583
  • Title is long (94 characters)

    Your title is 94 characters, so Google will cut it off around 60: “Buy Front Lip/Side Skirt Splitters & Rear Diffusers Made In Australia – Flow Designs Aust…”.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Flow Designs Australia Flow Designs Australia” and “MK7 Golf R Wagon - Full Lip Splitter Set”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 366 internal links, 22 external

    The homepage links to 366 pages on flowdesignsaustralia.com and 22 external pages.

5 checks passed
  • Meta description: 152 characters

    Your meta description is 152 characters: “Our body kit splitters suit Volkswagen, Audi, Toyota, Subaru & many more, receiving best reviews worldwide. Perfect fit…”.

  • Canonical URL set

    The canonical URL is https://flowdesignsaustralia.com/.

  • Structured data in place

    Structured data found: ProductGroup.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://flowdesignsaustralia.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (5,270 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://flowdesignsaustralia.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix93
  • 1 page without a meta description

    https://flowdesignsaustralia.com/collections/clearance has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://flowdesignsaustralia.com/collections/f20-m-sport/model_f20-1-series-pre-lci and https://flowdesignsaustralia.com/collections/f20-m-sport/model_f20-1-series-lci-1-lci-2 use the same meta description. A description written for each page earns more clicks.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9291
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • 2 distorted images

    2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

2 checks passed
  • Tap targets are thumb-sized

    13 of 15 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix80
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 455 words of copy

    The homepage carries about 455 words of visible text.

7 checks passed
  • 23 calls to action

    The homepage has 23 calls to action, for example “Shop By Make & Model”, “Shop By Part” and “Contact”.

  • 18 short forms

    18 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 407 testimonial or review blocks, 22 customer or partner logos and a star rating.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at flowdesignsaustralia.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 5 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Judge Me Reviews · Gsc Countdown Timer · activehosted.com · loox.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Melbourne

Upkeep, stack, hiring and company data from programmable.info

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