flowersmadeeasy.ie website review

22 images could be 1.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.2 s faster on a phone.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Google Tag Manager, Facebook and Shopify and others), adding 1,004 KiB and 725 ms of main-thread time.

About 279 KiB of JavaScript is downloaded but never used on this page.

A phone's processor spends 2.4 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 long tasks block the main thread while loading, the longest for 215 ms. During a long task the page ignores taps.

10 files are served with short cache lifetimes, so returning visitors download them again (208 KiB).

About 45 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Polyfills for old browsers add 40 KiB JavaScript that modern phones do not need.

15 KiB could be saved by minifying CSS.

7 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 12.9 s. Good is under 3.8 s.

Your largest element takes 4.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 268 ms in total while the page loads. Good is under 200 ms.

5 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 4.0 MB in 191 requests on a phone: images 2.0 MB (26), scripts 1.0 MB (64) and other files 692 KiB (80). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.13 g of CO₂e: 135.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

31 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

10 elements hidden from screen readers can still receive keyboard focus.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

3 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings skip levels (h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (25 elements).

Your title is 70 characters, so Google will cut it off around 60: “Flower Delivery Dublin & Ireland | Florists Dublin – Flowers Made Easy”.

Your meta description is 247 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (Organization) but with 3 problems, for example “Organization: logo is not an absolute URL ("//www.flowersmadeeasy.ie/cdn/shop/files/Flowersmadeeasy…”.

3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

Open Graph is missing og:title and og:description, so shared links fall back to guesses.

The homepage links to 187 pages on flowersmadeeasy.ie and 9 external pages.

Your homepage links to https://www.flowersmadeeasy.ie/collections/new-job-promotion-flowers, which answers with an error. Visitors hit a dead end and search engines drop it.

We fetched 15 pages linked from your homepage (of 118 found) and read each the way a search engine does.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

The homepage carries about 572 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 17 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.