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fluaboutique.com website review

Visit site (opens in a new tab)Reviewed 5 November 202641 issues · 90 checks

This review found 41 issues worth fixing on fluaboutique.com, 18 of them high impact, across 90 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.3 sMay 16Oct 311.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.6 s
May 23, 20261.7 s
May 30, 20261.7 s
Jun 6, 20261.8 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20262.0 s
Jul 4, 20262.0 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.0 s
Aug 1, 20261.9 s
Aug 8, 20261.9 s
Aug 15, 20261.8 s
Aug 22, 20261.7 s
Aug 29, 20261.8 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.8 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.5 s
Oct 17, 20261.4 s
Oct 24, 20261.5 s
Oct 31, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
190 ms109 msMay 16Oct 31138 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026181 ms
May 23, 2026165 ms
May 30, 2026164 ms
Jun 6, 2026173 ms
Jun 13, 2026173 ms
Jun 20, 2026176 ms
Jun 27, 2026170 ms
Jul 4, 2026156 ms
Jul 11, 2026151 ms
Jul 18, 2026159 ms
Jul 25, 2026166 ms
Aug 1, 2026161 ms
Aug 8, 2026152 ms
Aug 15, 2026145 ms
Aug 22, 2026129 ms
Aug 29, 2026137 ms
Sep 5, 2026143 ms
Sep 12, 2026140 ms
Sep 19, 2026156 ms
Sep 26, 2026140 ms
Oct 3, 2026131 ms
Oct 10, 2026128 ms
Oct 17, 2026118 ms
Oct 24, 2026127 ms
Oct 31, 2026138 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of fluaboutique.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. fluaboutique.com at 0.6 s0.6 s
  2. fluaboutique.com at 1.2 s1.2 s
  3. fluaboutique.com at 1.8 s1.8 s
  4. fluaboutique.com at 2.4 s2.4 s
  5. fluaboutique.com at 3.0 s3.0 s
  6. fluaboutique.com at 3.6 s3.6 s
  7. fluaboutique.com at 4.2 s4.2 s
  8. fluaboutique.com at 4.8 s4.8 s

Speed

11 to fix46
  • Reduce unused JavaScript

    6.8 s · 1.8 MB

    About 1.8 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.8 s faster on a phone.

  • Render-blocking requests

    1.7 s

    32 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.7 s.

  • Shopify adds 1.3 s

    1.3 s

    Shopify costs a phone 1.3 s of main-thread work and 3.8 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 46

    46/100

    Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.8 s

    A phone's processor spends 5.8 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Google Maps and uploadly-cdn.com and others), adding 4.8 MB and 2.0 s of main-thread time.

  • Improve image delivery

    200 ms · 986 KiB

    11 images could be 986 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.

  • Google Maps adds 310 ms

    310 ms

    Google Maps costs a phone 310 ms of main-thread work and 461 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 18 long tasks on the main thread

    18 long tasks block the main thread while loading, the longest for 299 ms. During a long task the page ignores taps.

  • uploadly-cdn.com adds 250 ms

    250 ms

    uploadly-cdn.com costs a phone 250 ms of main-thread work and 112 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,977 HTML elements

    The page has 1,977 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    280 ms · 85 KiB

    About 85 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 280 ms faster on a phone.

  • Minify JavaScript

    280 ms · 34 KiB

    34 KiB could be saved by minifying JavaScript.

  • Use efficient cache lifetimes

    50 ms · 208 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (208 KiB).

  • Minify CSS

    130 ms · 3 KiB

    3 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    7 KiB

    Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 22.4 s

    22.4 s

    Your largest element takes 22.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “204DEABF-0D9C-4741-9E41-575993F7BA91_86731141-86b2-4c37-907…”.

  • Time to Interactive: 36.9 s

    36.9 s

    The page becomes fully interactive after 36.9 s. Good is under 3.8 s.

  • Speed Index: 10.7 s

    10.7 s

    Visually, the page fills in at 10.7 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.2 s

    3.2 s

    The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Total Blocking Time: 499 ms

    499 ms

    Scripts block taps and scrolling for 499 ms in total while the page loads. Good is under 200 ms.

  • 32 images without width and height

    32 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user INP: 178 ms

    178 ms

    Real visitors wait 178 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 681 ms

    681 ms

    Real visitors wait 681 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 23% faster for real visitors

    -23%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 181 ms to 138 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.075

    0.075

    The layout barely moves while loading (CLS 0.075, good is under 0.1).

Images and page weight

2 to fix69
  • Page weight: 7.6 MB in 368 requests

    7.6 MB

    Your homepage downloads 7.6 MB in 368 requests on a phone: scripts 3.4 MB (137), images 2.7 MB (20) and other files 1.1 MB (156). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    A0B1D24D-EDF2-4FEB-A90A-E602C97ACFBA.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image below the first screen load straight away

    1 image further down the page (75 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 2.2 g of CO₂ per visit

    2.17 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.17 g of CO₂e: 260.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 9291
  • 8 text elements with low contrast

    8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • Summary elements must have discernible text (1 element)

    Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 21 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9276
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (13 characters)

    Your title is only 13 characters: “Flua Boutique”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • One H1 headline

    Your <h1> is empty.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • 75 internal links, 4 external

    The homepage links to 75 pages on fluaboutique.com and 4 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://fluaboutique.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://fluaboutique.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (505 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 13 pages without a meta description

    /collections/bouquet, /collections/scatole-1, /collections/fiori, /collections/stampi-silicone, /collections/stampe-dtf and /collections/mamma-e-bimbi and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 13 pages without an H1

    /collections/bouquet, /collections/scatole-1, /collections/fiori, /collections/stampi-silicone, /collections/stampe-dtf and /products/tessuti-fantasia and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 7 small tap targets

    7 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Uncaught SyntaxError: Unexpected token 'l', "lstest" is not valid JSON”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix63
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 404 words of copy

    The homepage carries about 404 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

4 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Pre order” and “Quick Shop”.

  • 7 short forms

    7 short forms (1 field at most) are right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 34 other companies contacted

    Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at fluaboutique.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 19 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

King Product Options · Pagefly Ai Page Builder · Uploadly File Upload · Sam Shipping Protect · Shopone Landing Page Builder · Optis Product Options · Ecomposer Builder · Uploadly Extension · Swym Wishlist Plus · Dondy Whatsapp Chat Widget · Forms · Appointo · Essential Icon Badge Banners · Term Of Use Checkbox · Essential Pre Order Presale · Hoppy Appointment Booking · Order Value Booster · Trustz · bestfreecdn.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 41 issues on fluaboutique.com, including 19 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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