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flutterhabit.com website review
Visit site (opens in a new tab)Reviewed 8 November 202621 issues · 86 checks
This review found 21 issues worth fixing on flutterhabit.com, 8 of them high impact, across 86 checks. The most urgent: page weight: 4.8 MB. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.
Show as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.1 s |
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 171 ms |
| May 23, 2026 | 170 ms |
| May 30, 2026 | 169 ms |
| Jun 6, 2026 | 170 ms |
| Jun 13, 2026 | 170 ms |
| Jun 20, 2026 | 171 ms |
| Jun 27, 2026 | 174 ms |
| Jul 4, 2026 | 179 ms |
| Jul 11, 2026 | 180 ms |
| Jul 18, 2026 | 178 ms |
| Jul 25, 2026 | 179 ms |
| Aug 1, 2026 | 175 ms |
| Aug 8, 2026 | 178 ms |
| Aug 15, 2026 | 180 ms |
| Aug 22, 2026 | 179 ms |
| Aug 29, 2026 | 180 ms |
| Sep 5, 2026 | 184 ms |
| Sep 12, 2026 | 187 ms |
| Sep 19, 2026 | 194 ms |
| Sep 26, 2026 | 196 ms |
| Oct 3, 2026 | 203 ms |
| Oct 10, 2026 | 200 ms |
| Oct 17, 2026 | 196 ms |
| Oct 24, 2026 | 196 ms |
| Oct 31, 2026 | 188 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Not measured in this review.
Core Web Vitals
Tap response (INP) got 13% slower for real visitors
+13%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 171 ms to 188 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 185 ms
185 msReal visitors wait 185 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.04
0.04For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 458 ms
458 msReal visitors wait 458 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 22% faster for real visitors
-22%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 4.8 MB
4.8 MBYour homepage downloads 4.8 MB on a phone, 2.1 MB of it images (45%). Under 2 MB keeps phones on slow connections fast.
5 images far larger than shown
826 KiB5 images are downloaded at several times the size a phone draws them, for example FH-PDP-Core-6Pair-Willow-1.jpg at 2,500 px wide, shown at 44 px. Resized copies would save about 826 KiB.
6 images below the first screen load straight away
6 images further down the page (854 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.4 g of CO₂ per visit
1.36 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.36 g of CO₂e: 163.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
5 buttons without a name
5 buttons have no accessible name, so screen readers announce just “button”.
Certain ARIA roles must be contained by particular parents (4 elements)
Certain ARIA roles must be contained by particular parents: 4 elements on the page fail this check, rated critical by axe-core.
Certain ARIA roles must contain particular children (2 elements)
Certain ARIA roles must contain particular children: 2 elements on the page fail this check, rated critical by axe-core.
10 tap targets too small
10 tap targets are too small or too close together to hit reliably with a finger.
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
7 images without alt text
7 images have no alt text, which hurts accessibility and image search.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
19 links without text
19 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (2 elements)
ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 11 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“” and “New to lashes?You'll be a natural.”). One clear main headline is easier for people and search engines.
321 internal links, 4 external
The homepage links to 321 pages on flutterhabit.com and 4 external pages.
7 checks passed
Meta description: 142 characters
Your meta description is 142 characters: “Handmade to be soft and beautiful, our DIY eyelash extensions are designed in ultra-light segments to be applied undern…”.
Title: 45 characters
Your title is a healthy 45 characters: “DIY Eyelash Extensions at Home | FlutterHabit”.
Canonical URL set
The canonical URL is https://flutterhabit.com/.
Structured data in place
Structured data found: Organization, Store and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://flutterhabit.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (4,309 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
13 pages without a meta description
/collections/new-arrivals, /collections/best-sellers, /collections/shop-all, /collections/the-sticktionary-edition-pre-glued-underlash-extensions, /collections/adhesives and /collections/bundles and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.
13 pages without an H1
/collections/new-arrivals, /collections/best-sellers, /collections/shop-all, /collections/lashes, /collections/the-sticktionary-edition-pre-glued-underlash-extensions and /collections/adhesives and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 65 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
106 of 120 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (flutterhabit.com).
Valid certificate (48 days left)
The certificate from Google Trust Services · WR1 verifies for flutterhabit.com and is valid for another 48 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://flutterhabit.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 41 links work
All 41 links checked from your homepage (40 internal, 1 external) answered without errors.
Domain and trust
No CAA record
flutterhabit.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
flutterhabit.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 7 years old
7 yearsflutterhabit.com was registered in Feb 2019 through Squarespace Domains II LLC. An established domain carries more trust with email providers and search engines.
Registered until Feb 2027
flutterhabit.com is registered until Feb 2027.
Content and conversion
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 433 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 3,451 words of copy
The homepage carries about 3,451 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NEW ARRIVALS”.
12 calls to action
The homepage has 12 calls to action, for example “SHOP NEW ARRIVALS”, “Shop All” and “Virtual Try On”.
50 short forms
50 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Microsoft Clarity and Hotjar.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com ~all”.
DKIM signing found
A DKIM key is published (selector “selector1”, “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). A consent tool (Osano) is installed; check it blocks these until visitors agree where the law requires it.
9 cookies set on arrival
9Opening the homepage sets 9 cookies, 1 of them by other companies (measured from a US location before any click).
44 other companies contacted
Loading the homepage contacts 44 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Osano
A consent management tool (Osano) loads with the page.
Apps on your store
Your storefront loads 25 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Elevar Conversion Tracking · Klaviyo Email Marketing Sms · Yotpo Loyalty Rewards · Fondue Cashback Promotions · Friendbuy Loyalty Referrals · Postscript Sms Marketing · Rebuy Personalization Engine · Wholesale Gorilla · Yotpo Product Reviews · Redo · Keepcart Coupon Protect · Test Sms · Applovin Shop Integration · Freegifts · rechargecdn.com · shoppinggives.com · rise-ai.com · gorgias.chat · bogos.io · octaneai.com · electricsms.com · kxcdn.com · fbot.me · 9gtb.com · getredo.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
- The footer still says © 2022.
Stack
- E-commerce
- Shopify
- Analytics
- Hotjar | Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Stilwell
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 21 issues on flutterhabit.com, including 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.