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flyfrontier.com website review

Visit site (opens in a new tab)Reviewed 12 October 202651 issues · 96 checks

This review found 51 issues worth fixing on flyfrontier.com, 21 of them high impact, across 96 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s2.1 sApr 18Oct 32.1 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20262.3 s
Apr 25, 20262.3 s
May 2, 20262.3 s
May 9, 20262.3 s
May 16, 20262.3 s
May 23, 20262.3 s
May 30, 20262.4 s
Jun 6, 20262.4 s
Jun 13, 20262.5 s
Jun 20, 20262.4 s
Jun 27, 20262.4 s
Jul 4, 20262.5 s
Jul 11, 20262.5 s
Jul 18, 20262.5 s
Jul 25, 20262.5 s
Aug 1, 20262.4 s
Aug 8, 20262.4 s
Aug 15, 20262.3 s
Aug 22, 20262.3 s
Aug 29, 20262.2 s
Sep 5, 20262.2 s
Sep 12, 20262.2 s
Sep 19, 20262.2 s
Sep 26, 20262.2 s
Oct 3, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
206 ms182 msApr 18Oct 3185 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026195 ms
Apr 25, 2026195 ms
May 2, 2026195 ms
May 9, 2026194 ms
May 16, 2026193 ms
May 23, 2026194 ms
May 30, 2026194 ms
Jun 6, 2026196 ms
Jun 13, 2026197 ms
Jun 20, 2026200 ms
Jun 27, 2026202 ms
Jul 4, 2026203 ms
Jul 11, 2026202 ms
Jul 18, 2026201 ms
Jul 25, 2026198 ms
Aug 1, 2026197 ms
Aug 8, 2026196 ms
Aug 15, 2026195 ms
Aug 22, 2026194 ms
Aug 29, 2026189 ms
Sep 5, 2026188 ms
Sep 12, 2026186 ms
Sep 19, 2026185 ms
Sep 26, 2026185 ms
Oct 3, 2026185 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of flyfrontier.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. flyfrontier.com at 0.5 s0.5 s
  2. flyfrontier.com at 1.0 s1.0 s
  3. flyfrontier.com at 1.4 s1.4 s
  4. flyfrontier.com at 1.9 s1.9 s
  5. flyfrontier.com at 2.4 s2.4 s
  6. flyfrontier.com at 2.9 s2.9 s
  7. flyfrontier.com at 3.4 s3.4 s
  8. flyfrontier.com at 3.9 s3.9 s

Speed

13 to fix25
  • Use efficient cache lifetimes

    4.5 s · 3.2 MB

    93 files are served with short cache lifetimes, so returning visitors download them again (3.2 MB).

  • Reduce unused JavaScript

    4.7 s · 1.7 MB

    About 1.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.7 s faster on a phone.

  • Render-blocking requests

    4.5 s

    15 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.5 s.

  • Minify JavaScript

    1.1 s · 145 KiB

    145 KiB could be saved by minifying JavaScript.

  • Mobile performance score: 25

    25/100

    Your mobile performance score is 25 (desktop: 45). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.0 s

    A phone's processor spends 5.0 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, TikTok and Facebook and others), adding 1.7 MB and 1.6 s of main-thread time.

  • Avoid multiple page redirects

    757 ms

    The page goes through 1 redirect before it starts loading, costing about 757 ms. Link and advertise the final URL directly.

  • Google Tag Manager adds 651 ms

    651 ms

    Google Tag Manager costs a phone 651 ms of main-thread work and 716 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 18 long tasks on the main thread

    18 long tasks block the main thread while loading, the longest for 593 ms. During a long task the page ignores taps.

  • Improve image delivery

    478 KiB

    4 images could be 478 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • plusgrade.com adds 168 ms

    168 ms

    plusgrade.com costs a phone 168 ms of main-thread work and 346 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,701 HTML elements

    The page has 1,701 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Document request latency

    100 ms

    The HTML itself could arrive about 100 ms sooner: redirects, a slow server response or missing compression delay everything after it.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    49 KiB

    Polyfills for old browsers add 49 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    11 KiB

    About 11 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.35

    0.35

    For real visitors the layout shifts by 0.35 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 8.3 s

    8.3 s

    The first text or image appears after 8.3 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 18.5 s

    18.5 s

    Your largest element takes 18.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “BOOK CHECK-IN FLIGHT STATUS FLIGHT VACATIONS HOTEL CAR Roun…”.

  • Time to Interactive: 26.8 s

    26.8 s

    The page becomes fully interactive after 26.8 s. Good is under 3.8 s.

  • Speed Index: 10.5 s

    10.5 s

    Visually, the page fills in at 10.5 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.7 s

    1.7 s

    Scripts block taps and scrolling for 1.7 s in total while the page loads. Good is under 200 ms.

  • Real-user INP: 210 ms

    210 ms

    Real visitors wait 210 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Cumulative Layout Shift: 0.125

    0.125

    The layout shifts by 0.125 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 16 images without width and height

    16 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 195 ms to 185 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 582 ms

    582 ms

    Real visitors wait 582 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

2 to fix60
  • Page weight: 5.2 MB in 191 requests

    5.2 MB

    Your homepage downloads 5.2 MB in 191 requests on a phone: scripts 3.2 MB (42), images 1.6 MB (61) and other files 167 KiB (57). Under 2 MB keeps phones on slow connections fast.

  • 6 images in older formats

    6 images (1.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.5 g of CO₂ per visit

    1.47 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.47 g of CO₂e: 177.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 8189
  • ARIA dialog and alertdialog nodes should have an accessible name (8 elements)

    ARIA dialog and alertdialog nodes should have an accessible name: 8 elements on the page fail this check, rated serious by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 7 images without alt text

    7 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (22 elements)

    All page content should be contained by landmarks: 22 elements on the page fail this check, rated moderate by axe-core.

  • 13 form fields without a label

    13 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Positive tabindex

    2 elements have a tabindex above 0, which scrambles the keyboard order.

  • ARIA role should be appropriate for the element (9 elements)

    ARIA role should be appropriate for the element: 9 elements on the page fail this check, rated minor by axe-core.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

1 checks passed
  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8380
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • 13 links with vague text

    13 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 31 internal links, 34 external

    The homepage links to 31 pages on flyfrontier.com and 34 external pages.

5 checks passed
  • Meta description: 139 characters

    Your meta description is 139 characters: “Find plane tickets, low-cost fares, and budget-friendly travel options. Enjoy easy booking and loyalty rewards that are…”.

  • Title: 54 characters

    Your title is a healthy 54 characters: “Flights & Low-Cost Airline Tickets | Frontier Airlines”.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.flyfrontier.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (593 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix62
  • 3 linked pages are broken

    Your homepage links to /findFlights, /checkIn and /flightStatus, which answer with an error. Visitors hit a dead end and search engines drop them.

  • 2 pages share a title

    /frontiermiles and /myfrontier all use the title “FrontierMiles | Frontier Airlines”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    /frontiermiles and /myfrontier use the same meta description. A description written for each page earns more clicks.

  • 1 page without an H1

    /travel-agents has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 24 found) and read each the way a search engine does.

4 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 12 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 12 pages that loaded have a <title>.

Best practices

5 to fixGoogle 6269
  • 3 broken images

    3 images failed to load on a phone, for example https://www.flyfrontier.com/?mobile=true.

  • 13 small tap targets

    13 of 23 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of null (reading 'firstChild')”.

  • Pasting is blocked

    A form field blocks pasting, which frustrates password managers and people on phones.

  • Requests the geolocation permission on page load

    Requests the geolocation permission on page load.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 271 words of copy

    The homepage carries about 271 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “BOOK” and “Sign up today!”.

  • 14 calls to action

    The homepage has 14 calls to action, for example “Book”, “Learn More” and “LEARN MORE”.

  • 1 short form

    A short form (6 fields at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads FullStory, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 29 cookies set on arrival

    29

    Opening the homepage sets 29 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 38 other companies contacted

    Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at flyfrontier.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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This review found 51 issues on flyfrontier.com, including 23 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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