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foleyeq.com website review

Visit site (opens in a new tab)Reviewed 26 October 202644 issues · 105 checks

This review found 44 issues worth fixing on foleyeq.com, 12 of them high impact, across 105 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s2.4 sMay 9Oct 242.5 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.6 s
May 16, 20262.5 s
May 23, 20262.5 s
May 30, 20262.4 s
Jun 6, 20262.5 s
Jun 13, 20262.5 s
Jun 20, 20262.6 s
Jun 27, 20262.7 s
Jul 4, 20262.7 s
Jul 11, 20262.7 s
Jul 18, 20262.5 s
Jul 25, 20262.5 s
Aug 1, 20262.5 s
Aug 8, 20262.5 s
Aug 15, 20262.5 s
Aug 22, 20262.5 s
Aug 29, 20262.4 s
Sep 5, 20262.4 s
Sep 12, 20262.5 s
Sep 19, 20262.5 s
Sep 26, 20262.5 s
Oct 3, 20262.6 s
Oct 10, 20262.6 s
Oct 17, 20262.6 s
Oct 24, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
211 ms131 msMay 9Oct 24170 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026144 ms
May 16, 2026141 ms
May 23, 2026140 ms
May 30, 2026140 ms
Jun 6, 2026146 ms
Jun 13, 2026150 ms
Jun 20, 2026153 ms
Jun 27, 2026150 ms
Jul 4, 2026149 ms
Jul 11, 2026154 ms
Jul 18, 2026149 ms
Jul 25, 2026149 ms
Aug 1, 2026154 ms
Aug 8, 2026162 ms
Aug 15, 2026179 ms
Aug 22, 2026198 ms
Aug 29, 2026202 ms
Sep 5, 2026192 ms
Sep 12, 2026188 ms
Sep 19, 2026176 ms
Sep 26, 2026171 ms
Oct 3, 2026177 ms
Oct 10, 2026175 ms
Oct 17, 2026173 ms
Oct 24, 2026170 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of foleyeq.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. foleyeq.com at 0.5 s0.5 s
  2. foleyeq.com at 0.9 s0.9 s
  3. foleyeq.com at 1.4 s1.4 s
  4. foleyeq.com at 1.8 s1.8 s
  5. foleyeq.com at 2.3 s2.3 s
  6. foleyeq.com at 2.7 s2.7 s
  7. foleyeq.com at 3.2 s3.2 s
  8. foleyeq.com at 3.7 s3.7 s

foleyeq.com does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix43
  • Use efficient cache lifetimes

    2.4 s · 1,014 KiB

    46 files are served with short cache lifetimes, so returning visitors download them again (1,014 KiB).

  • Render-blocking requests

    2.5 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.

  • Mobile performance score: 43

    43/100

    Your mobile performance score is 43 (desktop: 52). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and osano.com and others), adding 1.5 MB and 1.8 s of main-thread time.

  • Improve image delivery

    500 ms · 1.2 MB

    9 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

  • Google Tag Manager adds 906 ms

    906 ms

    Google Tag Manager costs a phone 906 ms of main-thread work and 681 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    310 ms · 502 KiB

    About 502 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 310 ms faster on a phone.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 383 ms. During a long task the page ignores taps.

  • Main-thread work: 3.4 s

    A phone's processor spends 3.4 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Facebook adds 308 ms

    308 ms

    Facebook costs a phone 308 ms of main-thread work and 315 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • LiveChat adds 57 ms

    57 ms

    LiveChat costs a phone 57 ms of main-thread work and 364 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 51 KiB

    About 51 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    25 KiB

    Polyfills for old browsers add 25 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    11 KiB

    11 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    5 KiB

    5 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 20 ms

    20 ms

    Your server sent the HTML in 20 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 21.3 s

    21.3 s

    Your largest element takes 21.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 26.4 s

    26.4 s

    The page becomes fully interactive after 26.4 s. Good is under 3.8 s.

  • Total Blocking Time: 1.4 s

    1.4 s

    Scripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 20% slower for real visitors

    +20%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 144 ms to 170 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 908 ms

    908 ms

    Real visitors wait 908 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 4.0 s

    4.0 s

    Visually, the page fills in at 4.0 s (Speed Index). Good is under 3.4 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 170 ms

    170 ms

    Real visitors wait 170 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix28
  • Page weight: 7.1 MB in 119 requests

    7.1 MB

    Your homepage downloads 7.1 MB in 119 requests on a phone: images 5.2 MB (21), scripts 1.7 MB (58) and fonts 68 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • 2 images over 500 KB

    2 images weigh 2.4 MB together. On a phone connection a single image that size takes seconds.

  • 9 images in older formats

    9 images (3.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 3 images far larger than shown

    225 KiB

    3 images are downloaded at several times the size a phone draws them, for example Careers-2.width-1460.jpg at 1,450 px wide, shown at 351 px. Resized copies would save about 225 KiB.

  • 3 images below the first screen load straight away

    3 images further down the page (476 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.0 g of CO₂ per visit

    2.00 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.00 g of CO₂e: 240.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

3 to fixGoogle 9796
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 13 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 7575
  • Title is long (69 characters)

    Your title is 69 characters, so Google will cut it off around 60: “Foley Equipment - Caterpillar Equipment Dealer in Kansas and Missouri”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No robots.txt

    There is no robots.txt at foleyeq.com/robots.txt, the first file search crawlers ask for.

  • Invalid hreflang

    Your hreflang tags are invalid, so Google may show the wrong language version.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 155 internal links, 20 external

    The homepage links to 155 pages on foleyeq.com and 20 external pages.

3 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “Shop Caterpillar machines at Foley Equipment. Find the best deals on Cat used equipment, new Cat equipment, Cat parts, …”.

  • One H1 headline

    Your main headline reads: “Foley Equipment”.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.foleyeq.com/sitemap.xml.

AI search readiness

1 to fix81
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • Text is in the HTML

    Your server sends the page's text in the HTML (555 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 2 pages without an H1

    /equipment/cat-compact and /equipment/attachments have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 99 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 96100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    22 of 24 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix88
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • 4 links through redirect chains

    4 links go through two or more redirects, for example https://www.catrentalstore.com/foley-rental/en_US/home.html.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (foleyeq.com).

  • Valid certificate (86 days left)

    The certificate from Let's Encrypt · YE1 verifies for foleyeq.com and is valid for another 86 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://foleyeq.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 55 links work

    All 55 links checked from your homepage (40 internal, 15 external) answered without errors; 4 did not answer within 5 s.

Domain and trust

  • No CAA record

    foleyeq.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    foleyeq.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 28 years old

    28 years

    foleyeq.com was registered in Jul 1998 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jul 2027

    foleyeq.com is registered until Jul 2027.

Content and conversion

4 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 229 words

    The homepage has only about 229 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW” and “SHOP PARTS”.

  • 19 calls to action

    The homepage has 19 calls to action, for example “SHOP NOW”, “Shop New Compact Construction Equipment” and “SHOP NEW CAT EQUIPMENT”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Phone number on the homepage

    Your phone number is on the homepage.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf-00221402.pphosted.com include:spf.protection.outlook.com include:amazonses.com include:_spf.salesfor…”.

  • DKIM signing found

    A DKIM key is published (selector “k2” and “dkim”), so receivers can verify mail really came from you.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (Osano) is installed; check it blocks these until visitors agree where the law requires it.

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Osano

    A consent management tool (Osano) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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This review found 44 issues on foleyeq.com, including 21 speed issues, 7 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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