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fool.com website review

Visit site (opens in a new tab)Reviewed 11 October 202638 issues · 110 checks

This review found 38 issues worth fixing on fool.com, 16 of them high impact, across 110 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.7 sApr 18Oct 32.1 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20261.8 s
Apr 25, 20261.9 s
May 2, 20262.0 s
May 9, 20262.1 s
May 16, 20262.2 s
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.1 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
208 ms169 msApr 18Oct 3203 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026177 ms
Apr 25, 2026180 ms
May 2, 2026179 ms
May 9, 2026177 ms
May 16, 2026178 ms
May 23, 2026174 ms
May 30, 2026177 ms
Jun 6, 2026176 ms
Jun 13, 2026173 ms
Jun 20, 2026178 ms
Jun 27, 2026176 ms
Jul 4, 2026186 ms
Jul 11, 2026197 ms
Jul 18, 2026201 ms
Jul 25, 2026203 ms
Aug 1, 2026193 ms
Aug 8, 2026186 ms
Aug 15, 2026183 ms
Aug 22, 2026185 ms
Aug 29, 2026187 ms
Sep 5, 2026190 ms
Sep 12, 2026197 ms
Sep 19, 2026201 ms
Sep 26, 2026202 ms
Oct 3, 2026203 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of fool.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. fool.com at 0.5 s0.5 s
  2. fool.com at 1.0 s1.0 s
  3. fool.com at 1.5 s1.5 s
  4. fool.com at 1.9 s1.9 s
  5. fool.com at 2.4 s2.4 s
  6. fool.com at 2.9 s2.9 s
  7. fool.com at 3.4 s3.4 s
  8. fool.com at 3.9 s3.9 s

fool.com does not allow embedding, so this is Google's rendering of the page.

Speed

14 to fix25
  • Use efficient cache lifetimes

    11.7 s · 2.8 MB

    127 files are served with short cache lifetimes, so returning visitors download them again (2.8 MB).

  • Reduce unused JavaScript

    9.4 s · 2.8 MB

    About 2.8 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 9.4 s faster on a phone.

  • Render-blocking requests

    2.4 s

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.4 s.

  • foolcdn.com adds 2.2 s

    2.2 s

    foolcdn.com costs a phone 2.2 s of main-thread work and 2.2 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Optanon adds 1.3 s

    1.3 s

    Optanon costs a phone 1.3 s of main-thread work and 537 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 12.7 s

    A phone's processor spends 12.7 s on main-thread work while loading, 8.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • YouTube adds 1.0 s

    1.0 s

    YouTube costs a phone 1.0 s of main-thread work and 1.9 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 25

    25/100

    Your mobile performance score is 25 (desktop: 40). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (foolcdn.com, Optanon and YouTube and others), adding 6.5 MB and 6.1 s of main-thread time.

  • Google Tag Manager adds 973 ms

    973 ms

    Google Tag Manager costs a phone 973 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 1.0 s. During a long task the page ignores taps.

  • Legacy JavaScript

    300 ms · 153 KiB

    Polyfills for old browsers add 153 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Facebook adds 269 ms

    269 ms

    Facebook costs a phone 269 ms of main-thread work and 191 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,988 HTML elements

    The page has 1,988 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    53 KiB

    About 53 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    40 KiB

    40 KiB could be saved by minifying JavaScript.

  • Improve image delivery

    35 KiB

    2 images could be 35 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Duplicated JavaScript

    10 KiB

    10 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • First Contentful Paint: 10.4 s

    10.4 s

    The first text or image appears after 10.4 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 27.4 s

    27.4 s

    Your largest element takes 27.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “This website uses cookies and other tracking technologies t…”.

  • Speed Index: 15.6 s

    15.6 s

    Visually, the page fills in at 15.6 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 59.3 s

    59.3 s

    The page becomes fully interactive after 59.3 s. Good is under 3.8 s.

  • Total Blocking Time: 3.5 s

    3.5 s

    Scripts block taps and scrolling for 3.5 s in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 177 ms to 203 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 172 ms

    172 ms

    Real visitors wait 172 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 311 ms

    311 ms

    Real visitors wait 311 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 7.9 MB in 484 requests

    7.9 MB

    Your homepage downloads 7.9 MB in 484 requests on a phone: scripts 6.4 MB (139), other files 491 KiB (215) and images 445 KiB (79). Under 2 MB keeps phones on slow connections fast.

  • 1 image below the first screen load straight away

    1 image further down the page (29 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 2.2 g of CO₂ per visit

    2.24 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.24 g of CO₂e: 269.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9494
  • ARIA input fields must have an accessible name (2 elements)

    ARIA input fields must have an accessible name: 2 elements on the page fail this check, rated serious by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (7 elements)

    All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 11 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293
  • Meta description is long (170 characters)

    Your meta description is 170 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 229 internal links, 19 external

    The homepage links to 229 pages on fool.com and 19 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “Making the World Smarter, Happier & Richer!”.

  • Title: 56 characters

    Your title is a healthy 56 characters: “Stock Market News & Investing Research | The Motley Fool”.

  • Canonical URL set

    The canonical URL is https://www.fool.com/.

  • Structured data in place

    Structured data found: FAQPage, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.fool.com/sitemap/.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,432 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix81
  • 2 linked pages hidden from search

    /mms/mark/e-foolcom-sa-top-nav-returns and /mms/mark/e-sa-bbn-bn are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 2 pages without a meta description

    /mms/mark/e-foolcom-sa-top-nav-returns and /mms/mark/e-sa-bbn-bn have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    /podcasts/hidden-gems and /podcasts/rule-breaker-investing use the same meta description. A description written for each page earns more clicks.

  • 1 page without an H1

    /services/compare has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 183 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 5483
  • 102 small tap targets

    102 of 125 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 21 third-party cookies

    21 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • Short HSTS lifetime

    HSTS is set, but max-age is 180 days; one year is the recommended minimum.

  • 2 links through redirect chains

    2 links go through two or more redirects, for example https://support.fool.com/.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (fool.com).

  • Valid certificate (60 days left)

    The certificate from Google Trust Services · WE1 verifies for fool.com and is valid for another 60 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://fool.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 58 links work

    All 58 links checked from your homepage (40 internal, 18 external) answered without errors.

Domain and trust

  • No CAA record

    fool.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    fool.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 31 years old

    31 years

    fool.com was registered in Jun 1995 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jun 2027

    fool.com is registered until Jun 2027.

Content and conversion

3 to fix79
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,535 words of copy

    The homepage carries about 2,535 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Top 10 Stocks to Buy Now ›” and “Contact Us”.

  • 16 calls to action

    The homepage has 16 calls to action, for example “Top 10 Stocks to Buy Now ›”, “Contact Us” and “Top Stocks to Buy Now”.

  • Social proof on the page

    Social proof on the homepage: 2 testimonial or review blocks and “50+ Companies”.

  • Analytics in place

    Analytics detected: Cloudflare Web Analytics.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:9nnp3on7._spf._d.mim.ec include:49764000.spf08.hubspotemail.net ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “selector2” and “k2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Tag Manager and Segment (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • 24 other companies contacted

    Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
Next.js

Hiring

Hiring
6 open roles
Teams
Canada (1), Foundation (1), Legal (1), Product Tech (1)
Job board
greenhouse

Upkeep, stack, hiring and company data from programmable.info

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