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footwhere.com website review

Visit site (opens in a new tab)Reviewed 12 November 202633 issues · 74 checks

This review found 33 issues worth fixing on footwhere.com, 9 of them high impact, across 74 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of footwhere.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. footwhere.com at 0.4 s0.4 s
  2. footwhere.com at 0.8 s0.8 s
  3. footwhere.com at 1.2 s1.2 s
  4. footwhere.com at 1.6 s1.6 s
  5. footwhere.com at 1.9 s1.9 s
  6. footwhere.com at 2.3 s2.3 s
  7. footwhere.com at 2.7 s2.7 s
  8. footwhere.com at 3.1 s3.1 s

Speed

8 to fix60
  • Render-blocking requests

    1.3 s

    17 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • 3,541 HTML elements

    The page has 3,541 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 60

    60/100

    Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    750 ms · 190 KiB

    7 images could be 190 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.

  • Reduce unused JavaScript

    600 ms · 160 KiB

    About 160 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Reduce unused CSS

    450 ms · 86 KiB

    About 86 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Main-thread work: 3.1 s

    A phone's processor spends 3.1 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Klaviyo adds 135 ms

    135 ms

    Klaviyo costs a phone 135 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Shopify, Klaviyo and jQuery CDN and others), adding 687 KiB and 387 ms of main-thread time.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 178 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Use efficient cache lifetimes

    11 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (11 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 18 ms

    18 ms

    Your server sent the HTML in 18 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix63
  • Largest Contentful Paint: 16.7 s

    16.7 s

    Your largest element takes 16.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 17.0 s

    17.0 s

    The page becomes fully interactive after 17.0 s. Good is under 3.8 s.

  • Speed Index: 6.9 s

    6.9 s

    Visually, the page fills in at 6.9 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Total Blocking Time: 196 ms

    196 ms

    Scripts block the page for only 196 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix75
  • Page weight: 3.5 MB in 221 requests

    3.5 MB

    Your homepage downloads 3.5 MB in 221 requests on a phone: images 1.6 MB (25), scripts 862 KiB (81) and other files 731 KiB (81). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    63 KiB

    1 image is downloaded at several times the size a phone draws it, for example e28588f8-56c2-42a2-961a-feb884c8306a.jpeg at 1,080 px wide, shown at 185 px. Resized copies would save about 63 KiB.

  • 1 image in older formats

    1 image (85 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (53 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.0 g of CO₂ per visit

    0.99 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.99 g of CO₂e: 119.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 8391
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Elements marked as presentational should be consistently ignored (3 elements)

    Elements marked as presentational should be consistently ignored: 3 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8589
  • 55 links crawlers can't follow

    55 links have no real href, so search engines can't follow them.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (277 characters)

    Your meta description is 277 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 101 internal links, 5 external

    The homepage links to 101 pages on footwhere.com and 5 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “FootWhere Souvenir Shop”.

  • Title: 54 characters

    Your title is a healthy 54 characters: “Authentic Location Souvenirs – FootWhere Souvenir Shop”.

  • Canonical URL set

    The canonical URL is https://www.footwhere.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.footwhere.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (726 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.footwhere.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

3 to fixGoogle 7388
  • 45 small tap targets

    45 of 131 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 3 distorted images

    3 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix75
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 48 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 483 words of copy

    The homepage carries about 483 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP” and “SHOP COLLECTION”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Custom Order”, “Contact Us” and “Shop”.

  • 53 short forms

    53 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Phone number on the homepage

    Your phone number is on the homepage.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 24 other companies contacted

    Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at footwhere.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 5 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Ot Theme Sections · Klaviyo Email Marketing Sms · Inbox · Ymq B2b Wholesale Solution · Ot Section Builder

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • The footer still says © 2019.

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 33 issues on footwhere.com, including 12 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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