formandflourish.com website review

14 images could be 292 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.3 s faster on a phone.

Your mobile performance score is 40. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 4.3 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

10 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

8 third-party services load with your homepage (Google Tag Manager, Klaviyo and Shopify and others), adding 523 KiB and 511 ms of main-thread time.

About 94 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

12 long tasks block the main thread while loading, the longest for 321 ms. During a long task the page ignores taps.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

About 27 KiB of CSS is downloaded but never applied on this page.

4 files are served with short cache lifetimes, so returning visitors download them again (6 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 17.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The page becomes fully interactive after 17.7 s. Good is under 3.8 s.

Visually, the page fills in at 7.5 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 859 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

The layout shifts by 0.128 while loading, so content jumps under the reader's thumb. Good is under 0.1.

8 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.6 MB in 130 requests on a phone: images 2.3 MB (22), other files 600 KiB (48) and scripts 419 KiB (46). Under 2 MB keeps phones on slow connections fast.

8 images further down the page (344 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.03 g of CO₂e: 123.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

7 tap targets are too small or too close together to hit reliably with a finger.

<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

9 images have no alt text, which hurts accessibility and image search.

The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

Your title is 70 characters, so Google will cut it off around 60: “Forsythe Studio | Shopify Expert, Branding, Website Design Tauranga NZ”.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is 175 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

Your <h1> is empty.

The homepage links to 20 pages on formandflourish.com and 4 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://forsythestudio.co.nz/pages/branding-website-services and https://forsythestudio.co.nz/collections/work have no meta description, so Google writes the search snippet from whatever text it finds.

https://forsythestudio.co.nz/collections/work has no <h1> headline, so visitors and search engines get no clear main topic.

https://forsythestudio.co.nz/collections/work, https://forsythestudio.co.nz/products/littlelogue, https://forsythestudio.co.nz/products/oria-skin, https://forsythestudio.co.nz/products/sol-studio, https://forsythestudio.co.nz/products/natural-spaces and https://forsythestudio.co.nz/products/amier-home and 1 other have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 9 pages linked from your homepage and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://forsythestudio.co.nz/cdn/shop/t/8/assets/font.css?v=9198' because its MIME type ('…”.

Social proof on the homepage: 30 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 538 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 9 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.