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formulatedsolutions.com website review

Visit site (opens in a new tab)Reviewed 31 October 202636 issues · 106 checks

This review found 36 issues worth fixing on formulatedsolutions.com, 9 of them high impact, across 106 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.3 s1.9 sMay 9Oct 242.1 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.1 s
May 16, 20263.0 s
May 23, 20263.1 s
May 30, 20263.1 s
Jun 6, 20262.8 s
Jun 13, 20262.7 s
Jun 20, 20262.8 s
Jun 27, 20262.9 s
Jul 4, 20262.9 s
Jul 11, 20263.0 s
Jul 18, 20263.0 s
Jul 25, 20262.6 s
Aug 1, 20262.7 s
Aug 8, 20262.5 s
Aug 15, 20262.3 s
Aug 22, 20262.4 s
Aug 29, 20262.2 s
Sep 5, 20262.3 s
Sep 12, 20262.3 s
Sep 19, 20262.3 s
Sep 26, 20262.4 s
Oct 3, 20262.2 s
Oct 10, 20262.2 s
Oct 17, 20262.2 s
Oct 24, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
151 ms88 msMay 9Oct 24103 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026144 ms
May 16, 2026123 ms
May 23, 2026116 ms
May 30, 2026112 ms
Jun 6, 2026109 ms
Jun 13, 2026122 ms
Jun 20, 2026127 ms
Jun 27, 2026130 ms
Jul 4, 2026130 ms
Jul 11, 2026129 ms
Jul 18, 2026144 ms
Jul 25, 2026135 ms
Aug 1, 2026137 ms
Aug 8, 2026134 ms
Aug 15, 2026111 ms
Aug 22, 2026105 ms
Aug 29, 202696 ms
Sep 5, 2026100 ms
Sep 12, 2026102 ms
Sep 19, 202698 ms
Sep 26, 202698 ms
Oct 3, 202696 ms
Oct 10, 202695 ms
Oct 17, 202695 ms
Oct 24, 2026103 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

11 to fix50
  • Reduce unused JavaScript

    1.1 s · 539 KiB

    About 539 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Render-blocking requests

    1.3 s

    19 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • 8 third-party services on the page

    8 third-party services load with your homepage (hsappstatic.net, Google Tag Manager and Hubspot and others), adding 1.3 MB and 923 ms of main-thread time.

  • Mobile performance score: 50

    50/100

    Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    609 KiB

    4 images could be 609 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    420 ms · 113 KiB

    About 113 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 420 ms faster on a phone.

  • hsappstatic.net adds 441 ms

    441 ms

    hsappstatic.net costs a phone 441 ms of main-thread work and 715 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 319 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    309 KiB

    58 files are served with short cache lifetimes, so returning visitors download them again (309 KiB).

  • Google Tag Manager adds 226 ms

    226 ms

    Google Tag Manager costs a phone 226 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.2 s

    A phone's processor spends 2.2 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Minify CSS

    150 ms · 8 KiB

    8 KiB could be saved by minifying CSS.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    23 KiB

    23 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    14 KiB

    Polyfills for old browsers add 14 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 8.0 s

    8.0 s

    The first text or image appears after 8.0 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 8.0 s

    8.0 s

    Your largest element takes 8.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Commercial-scale CDMO for specialized pharmaceutical and co…”.

  • Time to Interactive: 16.4 s

    16.4 s

    The page becomes fully interactive after 16.4 s. Good is under 3.8 s.

  • Speed Index: 8.0 s

    8.0 s

    Visually, the page fills in at 8.0 s (Speed Index). Good is under 3.4 s.

  • Real-user CLS: 0.23

    0.23

    For real visitors the layout shifts by 0.23 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.154

    0.154

    The layout shifts by 0.154 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

7 checks passed
  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 120 ms

    120 ms

    Real visitors wait 120 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 403 ms

    403 ms

    Real visitors wait 403 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 26% faster for real visitors

    -26%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 144 ms to 103 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 29% faster for real visitors

    -29%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.1 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 157 ms

    157 ms

    Scripts block the page for only 157 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix81
  • Page weight: 2.8 MB in 113 requests

    2.8 MB

    Your homepage downloads 2.8 MB in 113 requests on a phone: scripts 1.4 MB (39), images 1,008 KiB (25) and stylesheets 195 KiB (21). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Hero.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.8 g of CO₂ per visit

    0.80 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.80 g of CO₂e: 96.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9397
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 15 links without text

    15 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (2 elements)

    Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h6 and h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 17 images in the HTML carry an alt attribute.

  • 55 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 55 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9291
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 12 links with vague text

    12 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 84 internal links, 3 external

    The homepage links to 84 pages on formulatedsolutions.com and 3 external pages.

6 checks passed
  • Meta description: 131 characters

    Your meta description is 131 characters: “We're more than just a CDMO and we do more than just development and manufacturing. We’re your tenacious and dedicated …”.

  • One H1 headline

    Your main headline reads: “Commercial-scale CDMO for specialized pharmaceutical and consumer health products”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “Formulated Solutions | Extraordinary CDMO Partner for Pharma”.

  • Canonical URL set

    The canonical URL is https://www.formulatedsolutions.com/.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.formulatedsolutions.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,093 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 1 page without a meta description

    /news has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    /news and /faqs have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 35 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7385
  • 18 small tap targets

    18 of 32 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: e.indexOf is not a function”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (formulatedsolutions.com).

  • Valid certificate (73 days left)

    The certificate from Google Trust Services · WE1 verifies for formulatedsolutions.com and is valid for another 73 days.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://formulatedsolutions.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 40 links work

    All 40 links checked from your homepage (37 internal, 3 external) answered without errors.

Domain and trust

  • No CAA record

    formulatedsolutions.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

3 checks passed
  • Domain is 26 years old

    26 years

    formulatedsolutions.com was registered in Jun 2000 through NameCheap, Inc.. An established domain carries more trust with email providers and search engines.

  • DNSSEC is on

    formulatedsolutions.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until Jul 2027

    formulatedsolutions.com is registered until Jul 2027.

Content and conversion

2 to fix79
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 813 words of copy

    The homepage carries about 813 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact Us”.

  • 13 calls to action

    The homepage has 13 calls to action, for example “Contact Us”, “Learn More” and “Learn more”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and LinkedIn Insight.

  • Phone number on the homepage

    Your phone number is on the homepage.

Email authentication

1 to fix80
  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 80/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:159.63.141.42/32 ip4:47.44.217.234/32 ip4:104.188.229.25/32 ip4:142.190.72.146/32 include:spf.protection.out…”.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • 26 other companies contacted

    Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Upkeep, stack and company

  • It loads jQuery 1.7.1, older than 3.5 (which fixed known security holes).

Stack

CMS
HubSpot
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
HubSpot

Upkeep, stack, hiring and company data from programmable.info

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This review found 36 issues on formulatedsolutions.com, including 19 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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