Website review, no card needed

fortunebuilders.com logo

fortunebuilders.com website review

Visit site (opens in a new tab)Reviewed 27 October 202638 issues · 102 checks

This review found 38 issues worth fixing on fortunebuilders.com, 8 of them high impact, across 102 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.7 sMay 9Oct 242.0 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.8 s
May 16, 20261.9 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20262.0 s
Jul 4, 20262.1 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20261.9 s
Aug 1, 20261.9 s
Aug 8, 20262.0 s
Aug 15, 20261.9 s
Aug 22, 20261.9 s
Aug 29, 20261.8 s
Sep 5, 20261.8 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20261.9 s
Oct 17, 20261.9 s
Oct 24, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
122 ms83 msMay 9Oct 24101 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026107 ms
May 16, 2026111 ms
May 23, 2026111 ms
May 30, 2026111 ms
Jun 6, 2026106 ms
Jun 13, 2026104 ms
Jun 20, 2026103 ms
Jun 27, 2026102 ms
Jul 4, 202696 ms
Jul 11, 2026102 ms
Jul 18, 202697 ms
Jul 25, 202698 ms
Aug 1, 2026105 ms
Aug 8, 2026108 ms
Aug 15, 2026103 ms
Aug 22, 202692 ms
Aug 29, 202690 ms
Sep 5, 202695 ms
Sep 12, 2026117 ms
Sep 19, 2026117 ms
Sep 26, 202699 ms
Oct 3, 202688 ms
Oct 10, 202687 ms
Oct 17, 202692 ms
Oct 24, 2026101 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

4 to fix72
  • Render-blocking requests

    1.6 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Mobile performance score: 72

    72/100

    Your mobile performance score is 72 (desktop: 91). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    450 ms · 72 KiB

    About 72 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Reduce unused CSS

    300 ms · 23 KiB

    About 23 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google Tag Manager, jQuery CDN and Bootstrap CDN and others), adding 443 KiB and 313 ms of main-thread time.

  • Improve image delivery

    100 ms · 80 KiB

    4 images could be 80 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 137 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

2 checks passed
  • Main-thread work: 0.8 s

    A phone's processor spends 0.8 s on main-thread work while loading, 308 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 5.7 s

    5.7 s

    Your largest element takes 5.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We Teach People How to Invest in Real Estate Take control o…”.

  • Real-user TTFB: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 5.8 s

    5.8 s

    The page becomes fully interactive after 5.8 s. Good is under 3.8 s.

  • 9 images without width and height

    9 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 101 ms

    101 ms

    Real visitors wait 101 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Tap response (INP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 107 ms to 101 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 172 ms

    172 ms

    Scripts block the page for only 172 ms while loading. Good is under 200 ms.

  • Speed Index: 2.9 s

    2.9 s

    Visually, the page fills in at 2.9 s (Speed Index), inside the 3.4 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix90
  • 1 image far larger than shown

    3 KiB

    1 image is downloaded at several times the size a phone draws it, for example current-projects.webp at 1,012 px wide, shown at 330 px. Resized copies would save about 3 KiB.

  • 1 image below the first screen load straight away

    1 image further down the page (68 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 0.1 g of CO₂ per visit

    0.15 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.15 g of CO₂e: 17.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Page weight: 538 KiB in 39 requests

    538 KiB

    Your homepage downloads 538 KiB in 39 requests on a phone: scripts 239 KiB (6), images 214 KiB (24) and stylesheets 39 KiB (4). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

9 to fixGoogle 8287
  • 9 text elements with low contrast

    9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Documents must have <title> element to aid in navigation (1 element)

    Documents must have <title> element to aid in navigation: 1 element on the page fails this check, rated serious by axe-core.

  • 10 images without alt text

    10 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (10 elements)

    All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 38 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 8 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 6760
  • No page title

    Your page has no <title>, so Google has to invent the blue link in search results.

  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://www.fortunebuilders.com/sitemap_index.xml, so Google discovers your pages only by following links.

  • 4 links crawlers can't follow

    4 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 74 internal links, 12 external

    The homepage links to 74 pages on fortunebuilders.com and 12 external pages.

2 checks passed
  • One H1 headline

    Your main headline reads: “We Teach People How to Invest in Real Estate”.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (733 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix83
  • 1 linked page hidden from search

    /investing-webinar is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 15 pages without a meta description

    /investing-webinar, /about, /press, /give-back, /about/real-estate-coaches and /education and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /education has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9691
  • 3 small tap targets

    3 of 13 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://instagram.com/fortunebuilders.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (fortunebuilders.com).

  • Valid certificate (54 days left)

    The certificate from Let's Encrypt · YE2 verifies for fortunebuilders.com and is valid for another 54 days.

  • http:// redirects to https

    http://fortunebuilders.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 49 links work

    All 49 links checked from your homepage (37 internal, 12 external) answered without errors.

Domain and trust

  • No CAA record

    fortunebuilders.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    fortunebuilders.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 24 years old

    24 years

    fortunebuilders.com was registered in Mar 2002 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Mar 2027

    fortunebuilders.com is registered until Mar 2027.

Content and conversion

1 to fix90
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 596 words of copy

    The homepage carries about 596 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Register Now” and “Start Here”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Register Now”, “Register for Free Webinar” and “Start Here”.

  • Social proof on the page

    Social proof on the homepage: 6 testimonial or review blocks and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Analytics.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be fortunebuilders.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:infusionmail.com include:mail.zendesk.com include:_spf.google.com ip4:162.247.117.0/24 ip4:168.235.225.0…”.

  • DKIM signing found

    A DKIM key is published (selector “google” and “default”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 9 other companies contacted

    Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It loads jQuery 3.4.1, older than 3.5 (which fixed known security holes).

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 38 issues on fortunebuilders.com, including 10 speed issues, 7 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25