fostr.co website review

8 images could be 763 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.2 s faster on a phone.

6 third-party services load with your homepage (Framer CDN, Google Tag Manager and Facebook and others), adding 3.6 MB and 1.2 s of main-thread time.

Framer CDN costs a phone 925 ms of main-thread work and 3.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

About 286 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

A phone's processor spends 2.8 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 2,715 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

14 files are served with short cache lifetimes, so returning visitors download them again (270 KiB).

Google Tag Manager costs a phone 154 ms of main-thread work and 298 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 long tasks block the main thread while loading, the longest for 126 ms. During a long task the page ignores taps.

Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 11.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Artistic portrait with red and blue lighting creating a dra…”.

Visually, the page fills in at 14.7 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 16.6 s. Good is under 3.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.7 MB in 97 requests on a phone: images 2.5 MB (33), scripts 1.0 MB (52) and fonts 126 KiB (5). Under 2 MB keeps phones on slow connections fast.

11 images further down the page (814 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.05 g of CO₂e: 125.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 button has no accessible name, so screen readers announce just “button”.

8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Interactive controls must not be nested: 3 elements on the page fail this check, rated serious by axe-core.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

26 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 visible links have no text or label, so screen readers cannot say where they go.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 2 <h1> headlines (“Ad Agency” and “Ad Agency”). One clear main headline is easier for people and search engines.

The homepage links to 34 pages on fostr.co and 7 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://fostr.co/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/, https://fostr.co/ourwork, https://fostr.co/contact, https://fostr.co/old-home, https://fostr.co/ourwork/onwardresearch and https://fostr.co/ourwork/lonepeak and 4 others all use the title “Fostr | Marketing That Makes You Unignorable”. Search engines can't tell which page to show for a search, so each competes with the others.

https://fostr.co/ourwork, https://fostr.co/contact, https://fostr.co/old-home, https://fostr.co/ourwork/onwardresearch, https://fostr.co/ourwork/lonepeak and https://fostr.co/ourwork/mallardbay and 3 others use the same meta description. A description written for each page earns more clicks.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://fostr.co/work, whose canonical is https://fostr.co/ourwork. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://fostr.co/old-home, https://fostr.co/ourwork/onwardresearch, https://fostr.co/ourwork/lonepeak and https://fostr.co/ourwork/mallardbay have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 9 pages linked from your homepage and read each the way a search engine does.

7 of 16 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your longest form asks for 14 fields (2 required). Every extra field lowers completion.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 789 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 3 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.