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fourthfrontier.com website review

Visit site (opens in a new tab)Reviewed 5 November 202628 issues · 91 checks

This review found 28 issues worth fixing on fourthfrontier.com, 7 of them high impact, across 91 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.9 s2.7 sMay 16Oct 313.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.6 s
May 23, 20263.6 s
May 30, 20263.7 s
Jun 6, 20263.7 s
Jun 13, 20263.8 s
Jun 20, 20263.8 s
Jun 27, 20263.6 s
Jul 4, 20263.4 s
Jul 11, 20263.1 s
Jul 18, 20263.0 s
Jul 25, 20262.9 s
Aug 1, 20263.0 s
Aug 8, 20263.0 s
Aug 15, 20262.9 s
Aug 22, 20262.9 s
Aug 29, 20262.8 s
Sep 5, 20262.9 s
Sep 12, 20263.0 s
Sep 19, 20263.0 s
Sep 26, 20263.1 s
Oct 3, 20263.1 s
Oct 10, 20263.1 s
Oct 17, 20263.2 s
Oct 24, 20263.1 s
Oct 31, 20263.1 s
Real-visitor tap response (INP)75th percentile, phones
159 ms115 msMay 16Oct 31138 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026137 ms
May 23, 2026137 ms
May 30, 2026136 ms
Jun 6, 2026137 ms
Jun 13, 2026137 ms
Jun 20, 2026137 ms
Jun 27, 2026137 ms
Jul 4, 2026137 ms
Jul 11, 2026133 ms
Jul 18, 2026127 ms
Jul 25, 2026125 ms
Aug 1, 2026120 ms
Aug 8, 2026121 ms
Aug 15, 2026129 ms
Aug 22, 2026137 ms
Aug 29, 2026145 ms
Sep 5, 2026150 ms
Sep 12, 2026154 ms
Sep 19, 2026151 ms
Sep 26, 2026153 ms
Oct 3, 2026153 ms
Oct 10, 2026151 ms
Oct 17, 2026151 ms
Oct 24, 2026146 ms
Oct 31, 2026138 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of fourthfrontier.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. fourthfrontier.com at 0.6 s0.6 s
  2. fourthfrontier.com at 1.2 s1.2 s
  3. fourthfrontier.com at 1.8 s1.8 s
  4. fourthfrontier.com at 2.4 s2.4 s
  5. fourthfrontier.com at 3.1 s3.1 s
  6. fourthfrontier.com at 3.7 s3.7 s
  7. fourthfrontier.com at 4.3 s4.3 s
  8. fourthfrontier.com at 4.9 s4.9 s

fourthfrontier.com does not allow embedding, so this is Google's rendering of the page.

Speed

5 to fix93
  • Render-blocking requests

    1.7 s

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.7 s.

  • 7 third-party services on the page

    7 third-party services load with your homepage (flash-speed.com, Calendly and Amplitude Mobile Analytics and others), adding 5.4 MB and 20 ms of main-thread time.

  • Shopify adds 0 ms

    0 ms

    Shopify costs a phone 0 ms of main-thread work and 5.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    386 KiB

    23 images could be 386 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 1,784 HTML elements

    The page has 1,784 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 52 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    31 KiB

    About 31 KiB of CSS is downloaded but never applied on this page.

  • Use efficient cache lifetimes

    22 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (22 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 checks passed
  • Mobile performance score: 93

    93/100

    Your mobile performance score is 93. That is in Google's “good” band (90 and up).

  • Main-thread work: 0.7 s

    A phone's processor spends 0.7 s on main-thread work while loading, 71 ms of it running JavaScript. That is comfortably low.

  • Server response: 20 ms

    20 ms

    Your server sent the HTML in 20 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.6 s

    2.6 s

    Real visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.

  • 70 images without width and height

    70 images have no width and height attributes, so the layout jumps as each one loads.

  • Speed Index: 4.5 s

    4.5 s

    Visually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 137 ms to 138 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Real-user INP: 160 ms

    160 ms

    Real visitors wait 160 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 593 ms

    593 ms

    Real visitors wait 593 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 13% faster for real visitors

    -13%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.6 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest Contentful Paint: 2.3 s

    2.3 s

    Your largest element renders in 2.3 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Advancing Heart Health through Continuous Monitoring”.

  • Time to Interactive: 2.3 s

    2.3 s

    The page is fully interactive after 2.3 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix33
  • Page weight: 6.6 MB in 88 requests

    6.6 MB

    Your homepage downloads 6.6 MB in 88 requests on a phone: media 5.0 MB (2), images 996 KiB (51) and scripts 323 KiB (22). Under 2 MB keeps phones on slow connections fast.

  • About 1.9 g of CO₂ per visit

    1.87 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.87 g of CO₂e: 224.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 8886
  • Delayed refresh under 20 hours must not be used (1 element)

    Delayed refresh under 20 hours must not be used: 1 element on the page fails this check, rated critical by axe-core.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

1 checks passed
  • 20 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 23 WCAG 2.2 A/AA and best-practice rules on the phone render: 20 passed and 3 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9290
  • 2 H1 headlines

    There are 2 <h1> headlines (“Fourth Frontier Technologies LLC” and “Advancing Heart Health through Continuous Monitor…”). One clear main headline is easier for people and search engines.

  • Meta description is long (182 characters)

    Your meta description is 182 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 129 internal links, 34 external

    The homepage links to 129 pages on fourthfrontier.com and 34 external pages.

6 checks passed
  • Title: 63 characters

    Your title is a healthy 63 characters: “Fourth Frontier | Continuous ECG Wearables for Heart Monitoring”.

  • Canonical URL set

    The canonical URL is https://fourthfrontier.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, CollectionPage, ImageObject, Organization and WebPage.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://fourthfrontier.com/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix75
  • 1 page without a title

    /products/frontier-heart-program has no <title>, so Google invents the link text in results.

  • 1 page without a meta description

    /products/frontier-heart-program has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    /products/frontier-x3, /pages/for-cyclist, /pages/for-runners, /pages/for-individuals, /pages/for-healthcare and /pages/why-frontier-x2 and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 13 pages with very little text

    /products/frontier-x3, /pages/for-cyclist, /pages/for-runners, /pages/for-individuals, /pages/for-healthcare and /pages/why-frontier-x2 and 7 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 56 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

Best practices

1 to fixGoogle 10092
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • 1 broken external link

    1 link to other sites is dead, for example http://bhf.org.uk/-/media/files/for-professionals/research/heart-statistics/bhf-cvd-statistics-global-factsheet.pdf (404).

  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (fourthfrontier.com).

  • Valid certificate (52 days left)

    The certificate from Let's Encrypt · YE2 verifies for fourthfrontier.com and is valid for another 52 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://fourthfrontier.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    fourthfrontier.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    fourthfrontier.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 19 years old

    19 years

    fourthfrontier.com was registered in Feb 2007 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Feb 2029

    fourthfrontier.com is registered until Feb 2029.

Content and conversion

3 to fix71
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 10 words

    The homepage has only about 10 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

4 checks passed
  • 8 calls to action

    The homepage has 8 calls to action, for example “Shop”, “Book A Demo” and “New!Book A Demo”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 9 testimonial or review blocks, 26 customer or partner logos, 18 trust badges and “30,000+ Users”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Microsoft Clarity and Amplitude.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be fourthfrontier.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:spf.mailjet.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 2 other companies contacted

    Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Apps on your store

Your storefront loads 21 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Seal Subscriptions · Powerful Form Builder · Parkour Facebook Pixel · Microsoft Clarity · Judge Me Reviews · Klaviyo Email Marketing Sms · Icart Cart Upsell · Yoast Seo · Infinite Chatgpt Pixel · Countdown Timer · tawk.to · b-cdn.net · avln.me · chimpstatic.com · semget.com · identixweb.com · archive-digger.com · cloudfront.net · adroll.com · bogos.io · parcelifyapp.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
Shopify
Analytics
Google Tag Manager | Amplitude | Heap | Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Austin

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 28 issues on fourthfrontier.com, including 11 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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