foxbrow.co.uk website review

Your mobile performance score is 84. Pages that score under 90 lose visitors before the first paint.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.

A phone's processor spends 3.6 s on main-thread work while loading, 635 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 2,120 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

3 third-party services load with your homepage (Shopify, powl.io and shop.app), adding 169 KiB and 106 ms of main-thread time.

4 long tasks block the main thread while loading, the longest for 69 ms. During a long task the page ignores taps.

About 59 KiB of JavaScript is downloaded but never used on this page.

2 images could be 24 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

3 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

4 KiB could be saved by minifying JavaScript.

Visually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.

Your largest element takes 3.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 5.4 s. Good is under 3.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.0 MB in 222 requests on a phone: other files 793 KiB (106), images 613 KiB (22) and scripts 311 KiB (48). Under 2 MB keeps phones on slow connections fast.

WEB-Logo_c0a2e8be-bbd1-455a-862f-9a81b8cd4395.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image further down the page (23 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.57 g of CO₂e: 69.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 buttons have no accessible name, so screen readers announce just “button”.

8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

[role="img"] and [role="image"] elements must have alternative text: 5 elements on the page fail this check, rated serious by axe-core.

Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.

1 tap target is too small or too close together to hit reliably with a finger.

All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

10 visible links have no text or label, so screen readers cannot say where they go.

There are 2 <h1> headlines (“” and “SUBSCRIBE TO OUR YOUTUBE CHANNEL”). One clear main headline is easier for people and search engines.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

The homepage links to 46 pages on foxbrow.co.uk and 14 external pages.

There is no https://foxbrow.co.uk/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://foxbrow.co.uk/collections/frontpage, https://foxbrow.co.uk/pages/tutorial, https://foxbrow.co.uk/pages/gallery, https://foxbrow.co.uk/pages/contact-us and https://foxbrow.co.uk/collections/brow-pencils have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://foxbrow.co.uk/collections/brow-pencils/products/light, whose canonical is https://foxbrow.co.uk/products/light. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://foxbrow.co.uk/pages/tutorial, https://foxbrow.co.uk/pages/gallery and https://foxbrow.co.uk/pages/contact-us have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

Requests the notification permission on page load.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 370 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 9 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.