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fragman.com website review

Visit site (opens in a new tab)Reviewed 9 November 202626 issues · 74 checks

This review found 26 issues worth fixing on fragman.com, 8 of them high impact, across 74 checks. The most urgent: documents must have <title> element to aid in navigation (1 element). Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s883 msMay 23Oct 171.1 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.1 s
May 30, 20261.1 s
Jun 6, 20261.1 s
Jun 13, 20261.1 s
Jun 20, 20261.1 s
Jun 27, 20261.1 s
Jul 4, 20261.1 s
Jul 11, 20261.1 s
Jul 18, 20261.2 s
Jul 25, 20261.2 s
Aug 1, 20261.1 s
Aug 8, 20261.1 s
Aug 15, 20261.1 s
Aug 22, 20261.1 s
Aug 29, 20261.0 s
Sep 5, 2026920 ms
Sep 12, 2026952 ms
Oct 17, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
96 ms85 msMay 23Aug 2995 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202687 ms
May 30, 202686 ms
Jun 6, 202688 ms
Jun 13, 202689 ms
Jun 20, 202688 ms
Jun 27, 202690 ms
Jul 4, 202693 ms
Jul 11, 202690 ms
Jul 18, 202692 ms
Jul 25, 202690 ms
Aug 1, 202688 ms
Aug 8, 202692 ms
Aug 15, 202694 ms
Aug 22, 202695 ms
Aug 29, 202695 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of fragman.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. fragman.com at 0.4 s0.4 s
  2. fragman.com at 0.8 s0.8 s
  3. fragman.com at 1.1 s1.1 s
  4. fragman.com at 1.5 s1.5 s
  5. fragman.com at 1.9 s1.9 s
  6. fragman.com at 2.3 s2.3 s
  7. fragman.com at 2.6 s2.6 s
  8. fragman.com at 3.0 s3.0 s

fragman.com does not allow embedding, so this is Google's rendering of the page.

Speed

5 to fix96
  • Use efficient cache lifetimes

    619 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (619 KiB).

  • 7 third-party services on the page

    7 third-party services load with your homepage (route.com, Attentive and Shopify and others), adding 688 KiB and 524 ms of main-thread time.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 493 ms. During a long task the page ignores taps.

  • route.com adds 413 ms

    413 ms

    route.com costs a phone 413 ms of main-thread work and 542 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    419 KiB

    About 419 KiB of JavaScript is downloaded but never used on this page.

  • Render-blocking requests

    150 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 150 ms.

  • Reduce unused CSS

    29 KiB

    About 29 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    16 KiB

    Polyfills for old browsers add 16 KiB JavaScript that modern phones do not need.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

3 checks passed
  • Mobile performance score: 96

    96/100

    Your mobile performance score is 96. That is in Google's “good” band (90 and up).

  • Main-thread work: 1.4 s

    A phone's processor spends 1.4 s on main-thread work while loading, 696 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

2 to fix95
  • Time to Interactive: 8.6 s

    8.6 s

    The page becomes fully interactive after 8.6 s. Good is under 3.8 s.

  • Total Blocking Time: 246 ms

    246 ms

    Scripts block taps and scrolling for 246 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 87 ms to 95 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

4 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • First Contentful Paint: 0.9 s

    0.9 s

    The first text or image appears after 0.9 s, inside the 1.8 s “good” threshold.

  • Largest Contentful Paint: 0.9 s

    0.9 s

    Your largest element renders in 0.9 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Fragman is concluding retail operations. All existing order…”.

  • Speed Index: 0.9 s

    0.9 s

    Visually, the page fills in at 0.9 s (Speed Index), inside the 3.4 s “good” threshold.

Images and page weight

100
  • About 0.5 g of CO₂ per visit

    0.46 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.46 g of CO₂e: 55.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Page weight: 1.6 MB in 171 requests

    1.6 MB

    Your homepage downloads 1.6 MB in 171 requests on a phone: other files 854 KiB (132), scripts 789 KiB (35) and HTML 21 KiB (2). That is a lean page.

Accessibility

2 to fixGoogle 8889
  • Documents must have <title> element to aid in navigation (1 element)

    Documents must have <title> element to aid in navigation: 1 element on the page fails this check, rated serious by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

1 checks passed
  • 12 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 14 WCAG 2.2 A/AA and best-practice rules on the phone render: 12 passed and 2 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 8358
  • No page title

    Your page has no <title>, so Google has to invent the blue link in search results.

  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Only 0 internal links

    The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

3 checks passed
  • Canonical URL set

    The canonical URL is https://www.fragman.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.fragman.com/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Best practices

1 to fixGoogle 9692
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (fragman.com).

  • Valid certificate (47 days left)

    The certificate from Let's Encrypt · YE2 verifies for fragman.com and is valid for another 47 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://fragman.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • DNSSEC is off

    fragman.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 26 years old

    26 years

    fragman.com was registered in Dec 1999 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only globalsign.com, letsencrypt.org, pki.goog and ssl.com to issue certificates for fragman.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Dec 2033

    fragman.com is registered until Dec 2033.

Content and conversion

6 to fix25
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 42 words

    The homepage has only about 42 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Email authentication

2 to fix60
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be fragman.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 60/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:dc-aa8e722993._spfm.fragman.com ~all”.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Amplitude, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 27 cookies set on arrival

    27

    Opening the homepage sets 27 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 33 other companies contacted

    Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 4 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

route.com · luckyorange.com · goaffpro.com · attn.tv

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 26 issues on fragman.com, including 7 speed issues, 6 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Competitor intelligence with battlecards for your closest rivals
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  • Ranked channels, outreach sequences and content angles
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