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framesiprofessional.com website review

Visit site (opens in a new tab)Reviewed 25 October 202654 issues · 105 checks

This review found 54 issues worth fixing on framesiprofessional.com, 24 of them high impact, across 105 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.6 s3.1 sMay 2Oct 174.4 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20263.6 s
May 9, 20263.6 s
May 16, 20263.6 s
May 23, 20263.4 s
May 30, 20263.4 s
Jun 6, 20263.3 s
Jun 13, 20263.3 s
Jun 20, 20263.3 s
Jun 27, 20263.5 s
Jul 4, 20263.7 s
Jul 11, 20263.7 s
Jul 18, 20263.7 s
Jul 25, 20263.6 s
Aug 1, 20263.5 s
Aug 8, 20263.4 s
Aug 15, 20263.5 s
Aug 22, 20263.6 s
Aug 29, 20263.8 s
Sep 5, 20263.9 s
Sep 12, 20264.1 s
Sep 19, 20264.2 s
Sep 26, 20264.3 s
Oct 3, 20264.4 s
Oct 10, 20264.4 s
Oct 17, 20264.4 s
Real-visitor tap response (INP)75th percentile, phones
163 ms96 msMay 2Oct 17137 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026104 ms
May 9, 2026104 ms
May 16, 2026107 ms
May 23, 2026112 ms
May 30, 2026117 ms
Jun 6, 2026116 ms
Jun 13, 2026118 ms
Jun 20, 2026118 ms
Jun 27, 2026120 ms
Jul 4, 2026121 ms
Jul 11, 2026120 ms
Jul 18, 2026120 ms
Jul 25, 2026120 ms
Aug 1, 2026118 ms
Aug 8, 2026126 ms
Aug 15, 2026139 ms
Aug 22, 2026146 ms
Aug 29, 2026155 ms
Sep 5, 2026144 ms
Sep 12, 2026119 ms
Sep 19, 2026108 ms
Sep 26, 2026111 ms
Oct 3, 2026120 ms
Oct 10, 2026133 ms
Oct 17, 2026137 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

15 to fix28
  • Render-blocking requests

    8.8 s

    39 files block the first paint until they finish downloading. Deferring or inlining them could save about 8.8 s.

  • Reduce unused JavaScript

    1.9 s · 1.4 MB

    About 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

  • Reduce unused CSS

    2.1 s · 323 KiB

    About 323 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 2.1 s faster on a phone.

  • Mobile performance score: 28

    28/100

    Your mobile performance score is 28 (desktop: 21). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.9 s

    A phone's processor spends 6.9 s on main-thread work while loading, 3.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Usercentrics CMP and Google CDN and others), adding 3.2 MB and 2.5 s of main-thread time.

  • Improve image delivery

    550 ms · 784 KiB

    14 images could be 784 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 550 ms faster on a phone.

  • Use efficient cache lifetimes

    750 ms · 413 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (413 KiB).

  • Google Tag Manager adds 894 ms

    894 ms

    Google Tag Manager costs a phone 894 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    450 ms · 71 KiB

    71 KiB could be saved by minifying JavaScript.

  • Google CDN adds 443 ms

    443 ms

    Google CDN costs a phone 443 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Usercentrics CMP adds 454 ms

    454 ms

    Usercentrics CMP costs a phone 454 ms of main-thread work and 259 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Facebook adds 384 ms

    384 ms

    Facebook costs a phone 384 ms of main-thread work and 313 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 311 ms. During a long task the page ignores taps.

  • userway.org adds 82 ms

    82 ms

    userway.org costs a phone 82 ms of main-thread work and 369 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    200 ms · 49 KiB

    Polyfills for old browsers add 49 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 40 ms

    40 ms

    Your server sent the HTML in 40 ms, well inside Google's 600 ms guideline.

Core Web Vitals

14 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.2 s

    3.2 s

    Real visitors see the first content after 3.2 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 10.4 s

    10.4 s

    The first text or image appears after 10.4 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 18.7 s

    18.7 s

    Your largest element takes 18.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A red bottle of "For-Me Bring Me to the Beach Salt Spray 22…”.

  • Time to Interactive: 34.6 s

    34.6 s

    The page becomes fully interactive after 34.6 s. Good is under 3.8 s.

  • Speed Index: 13.1 s

    13.1 s

    Visually, the page fills in at 13.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.2 s

    1.2 s

    Scripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.9 s

    3.9 s

    Real visitors wait 3.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.11

    0.11

    For real visitors the layout shifts by 0.11 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 30% slower for real visitors

    +30%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 104 ms to 137 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 21% slower for real visitors

    +21%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.6 s to 4.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.107

    0.107

    The layout shifts by 0.107 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

1 checks passed
  • Real-user INP: 158 ms

    158 ms

    Real visitors wait 158 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Images and page weight

2 to fix60
  • Page weight: 6.8 MB in 212 requests

    6.8 MB

    Your homepage downloads 6.8 MB in 212 requests on a phone: scripts 3.3 MB (93), images 1.5 MB (27) and fonts 998 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    84 KiB

    1 image is downloaded at several times the size a phone draws it, for example for-me-salt-spray-e-blast-2026-MOBILE-BANNER-1.png at 1,333 px wide, shown at 390 px. Resized copies would save about 84 KiB.

  • 1 image in older formats

    1 image (71 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (58 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.9 g of CO₂ per visit

    1.93 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.93 g of CO₂e: 231.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

12 to fixGoogle 8784
  • Certain ARIA roles must be contained by particular parents (1 element)

    Certain ARIA roles must be contained by particular parents: 1 element on the page fails this check, rated critical by axe-core.

  • Unlabelled dropdowns

    1 dropdown has no label.

  • 20 tap targets too small

    20 tap targets are too small or too close together to hit reliably with a finger.

  • Positive tabindex

    3 elements have a tabindex above 0, which scrambles the keyboard order.

  • ARIA toggle fields must have an accessible name (1 element)

    ARIA toggle fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • 96 form fields without a label

    96 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 33 links without text

    33 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 11 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10090
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 202 internal links, 5 external

    The homepage links to 202 pages on framesiprofessional.com and 5 external pages.

7 checks passed
  • Meta description: 154 characters

    Your meta description is 154 characters: “Framesi creates and distributes professional hair products from styling tools to color dye to hair treatments exclusive…”.

  • Title: 42 characters

    Your title is a healthy 42 characters: “Professional Hair Color Products | framesi”.

  • Canonical URL set

    The canonical URL is https://www.framesiprofessional.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.framesiprofessional.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (638 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 141 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

2 to fixGoogle 7387
  • 28 small tap targets

    28 of 45 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://cdn.doofinder.com/livelayer/1.8.209/css/2/common.css?v=1.8.209' from origin 'https…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Mixed content”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix75
  • 2 insecure resources on an https page

    2 resources load over plain http on your https page (for example http://www.framesiprofessional.com/wp-content/uploads/button-app-store.png); browsers block or warn about them.

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://instagram.com/framesiusa/.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (framesiprofessional.com).

  • Valid certificate (47 days left)

    The certificate from Let's Encrypt · YR1 verifies for framesiprofessional.com and is valid for another 47 days.

  • http:// redirects to https

    http://framesiprofessional.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 45 links work

    All 45 links checked from your homepage (40 internal, 5 external) answered without errors.

Domain and trust

  • No CAA record

    framesiprofessional.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    framesiprofessional.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 13 years old

    13 years

    framesiprofessional.com was registered in Jun 2013 through Bluehost Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Jun 2027

    framesiprofessional.com is registered until Jun 2027.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 289 words of copy

    The homepage carries about 289 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “Shop” and “Subscribe”.

  • 3 short forms

    3 short forms (4 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity and HubSpot.

Email authentication

2 to fix35
  • No DMARC policy

    framesiprofessional.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • SPF does not block other senders (?all)

    Your SPF record doesn't end in -all or ~all, so it doesn't stop other servers sending as you: “v=spf1 a mx ptr include:com ?all”.

  • Email authentication score: 35/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • DKIM signing found

    A DKIM key is published (selector “hs1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Meta Pixel and 1 more (measured from a US location before any click). A consent tool (Usercentrics) is installed; check it blocks these until visitors agree where the law requires it.

  • 24 cookies set on arrival

    24

    Opening the homepage sets 24 cookies (measured from a US location before any click).

  • 32 other companies contacted

    Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Usercentrics

    A consent management tool (Usercentrics) loads with the page.

Upkeep, stack and company

  • It runs WordPress 7.1; the current release is 7.1.3.
  • 1 plugin is behind its latest release.pixelyoursite 0.2.3 → 11.4.4

Stack

CMS
WordPress 7.1
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity

Upkeep, stack, hiring and company data from programmable.info

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