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framesiprofessional.com website review
Visit site (opens in a new tab)Reviewed 25 October 202654 issues · 105 checks
This review found 54 issues worth fixing on framesiprofessional.com, 24 of them high impact, across 105 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
63D- #78,466 of 82,739 reviewed websitesbeats 4%
- #40,371 of 41,333 online storesbeats 2%
- #1,991 of 2,117 WooCommerce storesbeats 5%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 3.6 s |
| May 9, 2026 | 3.6 s |
| May 16, 2026 | 3.6 s |
| May 23, 2026 | 3.4 s |
| May 30, 2026 | 3.4 s |
| Jun 6, 2026 | 3.3 s |
| Jun 13, 2026 | 3.3 s |
| Jun 20, 2026 | 3.3 s |
| Jun 27, 2026 | 3.5 s |
| Jul 4, 2026 | 3.7 s |
| Jul 11, 2026 | 3.7 s |
| Jul 18, 2026 | 3.7 s |
| Jul 25, 2026 | 3.6 s |
| Aug 1, 2026 | 3.5 s |
| Aug 8, 2026 | 3.4 s |
| Aug 15, 2026 | 3.5 s |
| Aug 22, 2026 | 3.6 s |
| Aug 29, 2026 | 3.8 s |
| Sep 5, 2026 | 3.9 s |
| Sep 12, 2026 | 4.1 s |
| Sep 19, 2026 | 4.2 s |
| Sep 26, 2026 | 4.3 s |
| Oct 3, 2026 | 4.4 s |
| Oct 10, 2026 | 4.4 s |
| Oct 17, 2026 | 4.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 104 ms |
| May 9, 2026 | 104 ms |
| May 16, 2026 | 107 ms |
| May 23, 2026 | 112 ms |
| May 30, 2026 | 117 ms |
| Jun 6, 2026 | 116 ms |
| Jun 13, 2026 | 118 ms |
| Jun 20, 2026 | 118 ms |
| Jun 27, 2026 | 120 ms |
| Jul 4, 2026 | 121 ms |
| Jul 11, 2026 | 120 ms |
| Jul 18, 2026 | 120 ms |
| Jul 25, 2026 | 120 ms |
| Aug 1, 2026 | 118 ms |
| Aug 8, 2026 | 126 ms |
| Aug 15, 2026 | 139 ms |
| Aug 22, 2026 | 146 ms |
| Aug 29, 2026 | 155 ms |
| Sep 5, 2026 | 144 ms |
| Sep 12, 2026 | 119 ms |
| Sep 19, 2026 | 108 ms |
| Sep 26, 2026 | 111 ms |
| Oct 3, 2026 | 120 ms |
| Oct 10, 2026 | 133 ms |
| Oct 17, 2026 | 137 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
8.8 s39 files block the first paint until they finish downloading. Deferring or inlining them could save about 8.8 s.
Reduce unused JavaScript
1.9 s · 1.4 MBAbout 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.
Reduce unused CSS
2.1 s · 323 KiBAbout 323 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 2.1 s faster on a phone.
Mobile performance score: 28
28/100Your mobile performance score is 28 (desktop: 21). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 6.9 s
A phone's processor spends 6.9 s on main-thread work while loading, 3.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Usercentrics CMP and Google CDN and others), adding 3.2 MB and 2.5 s of main-thread time.
Improve image delivery
550 ms · 784 KiB14 images could be 784 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 550 ms faster on a phone.
Use efficient cache lifetimes
750 ms · 413 KiB17 files are served with short cache lifetimes, so returning visitors download them again (413 KiB).
Google Tag Manager adds 894 ms
894 msGoogle Tag Manager costs a phone 894 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify JavaScript
450 ms · 71 KiB71 KiB could be saved by minifying JavaScript.
Google CDN adds 443 ms
443 msGoogle CDN costs a phone 443 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Usercentrics CMP adds 454 ms
454 msUsercentrics CMP costs a phone 454 ms of main-thread work and 259 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 384 ms
384 msFacebook costs a phone 384 ms of main-thread work and 313 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 311 ms. During a long task the page ignores taps.
userway.org adds 82 ms
82 msuserway.org costs a phone 82 ms of main-thread work and 369 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
200 ms · 49 KiBPolyfills for old browsers add 49 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 40 ms
40 msYour server sent the HTML in 40 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user FCP: 3.2 s
3.2 sReal visitors see the first content after 3.2 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 10.4 s
10.4 sThe first text or image appears after 10.4 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 18.7 s
18.7 sYour largest element takes 18.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A red bottle of "For-Me Bring Me to the Beach Salt Spray 22…”.
Time to Interactive: 34.6 s
34.6 sThe page becomes fully interactive after 34.6 s. Good is under 3.8 s.
Speed Index: 13.1 s
13.1 sVisually, the page fills in at 13.1 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.2 s
1.2 sScripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.9 s
3.9 sReal visitors wait 3.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.11
0.11For real visitors the layout shifts by 0.11 (75th percentile). Good is under 0.1.
Tap response (INP) got 30% slower for real visitors
+30%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 104 ms to 137 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 21% slower for real visitors
+21%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.6 s to 4.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 1.4 s
1.4 sReal visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.107
0.107The layout shifts by 0.107 while loading, so content jumps under the reader's thumb. Good is under 0.1.
6 images without width and height
6 images have no width and height attributes, so the layout jumps as each one loads.
1 checks passed
Real-user INP: 158 ms
158 msReal visitors wait 158 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Images and page weight
Page weight: 6.8 MB in 212 requests
6.8 MBYour homepage downloads 6.8 MB in 212 requests on a phone: scripts 3.3 MB (93), images 1.5 MB (27) and fonts 998 KiB (7). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
84 KiB1 image is downloaded at several times the size a phone draws it, for example for-me-salt-spray-e-blast-2026-MOBILE-BANNER-1.png at 1,333 px wide, shown at 390 px. Resized copies would save about 84 KiB.
1 image in older formats
1 image (71 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
2 images below the first screen load straight away
2 images further down the page (58 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.9 g of CO₂ per visit
1.93 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.93 g of CO₂e: 231.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Certain ARIA roles must be contained by particular parents (1 element)
Certain ARIA roles must be contained by particular parents: 1 element on the page fails this check, rated critical by axe-core.
Unlabelled dropdowns
1 dropdown has no label.
20 tap targets too small
20 tap targets are too small or too close together to hit reliably with a finger.
Positive tabindex
3 elements have a tabindex above 0, which scrambles the keyboard order.
ARIA toggle fields must have an accessible name (1 element)
ARIA toggle fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
3 images without alt text
3 images have no alt text, which hurts accessibility and image search.
96 form fields without a label
96 form fields have no label, so screen readers announce an empty box and autofill guesses.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
33 links without text
33 visible links have no text or label, so screen readers cannot say where they go.
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 11 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
202 internal links, 5 external
The homepage links to 202 pages on framesiprofessional.com and 5 external pages.
7 checks passed
Meta description: 154 characters
Your meta description is 154 characters: “Framesi creates and distributes professional hair products from styling tools to color dye to hair treatments exclusive…”.
Title: 42 characters
Your title is a healthy 42 characters: “Professional Hair Color Products | framesi”.
Canonical URL set
The canonical URL is https://www.framesiprofessional.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://www.framesiprofessional.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (638 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 141 found) and read each the way a search engine does.
1 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Best practices
28 small tap targets
28 of 45 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://cdn.doofinder.com/livelayer/1.8.209/css/2/common.css?v=1.8.209' from origin 'https…”.
Browser-reported issues
Chrome logged issues while loading the page (“Mixed content”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
2 insecure resources on an https page
2 resources load over plain http on your https page (for example http://www.framesiprofessional.com/wp-content/uploads/button-app-store.png); browsers block or warn about them.
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
1 link through redirect chains
1 link go through two or more redirects, for example https://instagram.com/framesiusa/.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (framesiprofessional.com).
Valid certificate (47 days left)
The certificate from Let's Encrypt · YR1 verifies for framesiprofessional.com and is valid for another 47 days.
http:// redirects to https
http://framesiprofessional.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 45 links work
All 45 links checked from your homepage (40 internal, 5 external) answered without errors.
Domain and trust
No CAA record
framesiprofessional.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
framesiprofessional.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 13 years old
13 yearsframesiprofessional.com was registered in Jun 2013 through Bluehost Inc.. An established domain carries more trust with email providers and search engines.
Registered until Jun 2027
framesiprofessional.com is registered until Jun 2027.
Content and conversion
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 289 words of copy
The homepage carries about 289 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP”.
4 calls to action
The homepage has 4 calls to action, for example “Shop” and “Subscribe”.
3 short forms
3 short forms (4 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity and HubSpot.
Email authentication
No DMARC policy
framesiprofessional.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
SPF does not block other senders (?all)
Your SPF record doesn't end in -all or ~all, so it doesn't stop other servers sending as you: “v=spf1 a mx ptr include:com ?all”.
Email authentication score: 35/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
DKIM signing found
A DKIM key is published (selector “hs1”), so receivers can verify mail really came from you.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Meta Pixel and 1 more (measured from a US location before any click). A consent tool (Usercentrics) is installed; check it blocks these until visitors agree where the law requires it.
24 cookies set on arrival
24Opening the homepage sets 24 cookies (measured from a US location before any click).
32 other companies contacted
Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Usercentrics
A consent management tool (Usercentrics) loads with the page.
Upkeep, stack and company
- It runs WordPress 7.1; the current release is 7.1.3.
- 1 plugin is behind its latest release.pixelyoursite 0.2.3 → 11.4.4
Stack
- CMS
- WordPress 7.1
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Analytics | Google Tag Manager | Microsoft Clarity
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 54 issues on framesiprofessional.com, including 29 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.