frankthomas35.com website review

14 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.

13 files are served with short cache lifetimes, so returning visitors download them again (602 KiB).

About 125 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 980 ms faster on a phone.

Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.

5 images could be 195 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 550 ms faster on a phone.

About 144 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

8 third-party services load with your homepage (Google Tag Manager, Clarity and Klaviyo and others), adding 462 KiB and 529 ms of main-thread time.

27 KiB could be saved by minifying CSS.

A phone's processor spends 2.1 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

5 long tasks block the main thread while loading, the longest for 180 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

Polyfills for old browsers add 30 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

The page becomes fully interactive after 11.6 s. Good is under 3.8 s.

Your largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The layout shifts by 0.307 while loading, so content jumps under the reader's thumb. Good is under 0.1.

The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 4.6 s (Speed Index). Good is under 3.4 s.

17 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.3 MB in 166 requests on a phone: other files 724 KiB (78), images 698 KiB (17) and scripts 618 KiB (51). Under 2 MB keeps phones on slow connections fast.

2 images (562 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.66 g of CO₂e: 78.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 button has no accessible name, so screen readers announce just “button”.

27 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

Some lists contain elements other than list items, which screen readers announce wrongly.

1 image has no alt text, which hurts accessibility and image search.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

3 visible links have no text or label, so screen readers cannot say where they go.

The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is 68 characters, so Google will cut it off around 60: “Official Frank Thomas Store | Frank Thomas Shirts, Tanks | 500 LEVEL”.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is 229 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 52 pages on frankthomas35.com and 5 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

Your homepage links to https://frankthomas35.com/pages/contact-us, which answers with an error. Visitors hit a dead end and search engines drop it.

https://frankthomas35.com/collections/men/style-mens-baseball-t-shirt, https://frankthomas35.com/collections/men/style-mens-cotton-t-shirt, https://frankthomas35.com/collections/men/style-mens-hoodie, https://frankthomas35.com/collections/men/style-mens-long-sleeve-t-shirt, https://frankthomas35.com/collections/men/style-mens-premium-t-shirt and https://frankthomas35.com/collections/women/style-womens-tank-top and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=97201169&tm=gtm002&Ver=2&mid=cc52077d-242d-432f-94be-a42eebc51d96&bo=1&sid=a7d9f870df5211f18da319d283c7b340&vid=a7d9fb00df5211f193b02d094c5ee17e&vids=1&msclkid=N&pi=91.

5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 2 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 159 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 14 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.