frederikhermann.com website review

90 files are served with short cache lifetimes, so returning visitors download them again (12.5 MB).

18 files block the first paint until they finish downloading. Deferring or inlining them could save about 5.5 s.

About 626 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.

About 667 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 2.6 s faster on a phone.

11 images could be 883 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.2 s faster on a phone.

Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 550 ms).

93 KiB could be saved by minifying JavaScript.

Google Tag Manager costs a phone 324 ms of main-thread work and 491 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Google Tag Manager, Google Analytics and Quantcast and others), adding 590 KiB and 364 ms of main-thread time.

Polyfills for old browsers add 32 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

5 long tasks block the main thread while loading, the longest for 109 ms. During a long task the page ignores taps.

62 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 18.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The first text or image appears after 6.7 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 18.1 s. Good is under 3.8 s.

Visually, the page fills in at 10.7 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 13.1 MB in 128 requests on a phone: images 10.9 MB (39), scripts 1.4 MB (48) and stylesheets 711 KiB (16). Under 2 MB keeps phones on slow connections fast.

4 images weigh 6.5 MB together. On a phone connection a single image that size takes seconds.

13 images (7.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 3.72 g of CO₂e: 446.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

20 visible links have no text or label, so screen readers cannot say where they go.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your meta description is 161 characters; Google truncates after about 160, so the end of your pitch is cut.

3 links have no real href, so search engines can't follow them.

The homepage links to 67 pages on frederikhermann.com and 5 external pages.

robots.txt blocks CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

https://frederikhermann.com/growth-hacking and https://frederikhermann.com/portfolio/growth-hacking-guide all use the title “The Beginner's Guide to Growth Hacking - Frederik Hermann”. Search engines can't tell which page to show for a search, so each competes with the others.

https://frederikhermann.com/portfolio-category/content, https://frederikhermann.com/portfolio-category/growth, https://frederikhermann.com/portfolio-category/interview, https://frederikhermann.com/portfolio-category/podcast and https://frederikhermann.com/portfolio-category/seo have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 3 pages by a URL that isn't their canonical one, for example https://frederikhermann.com/portfolio/growth-hacking-guide, whose canonical is https://frederikhermann.com/portfolio-item/growth-hacking-guide. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://frederikhermann.com/generative-engine-optimization, https://frederikhermann.com/deep-funnel-optimization, https://frederikhermann.com/growth-hacking, https://frederikhermann.com/viral-marketing, https://frederikhermann.com/blog and https://frederikhermann.com/portfolio-category/content and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://frederikhermann.com/portfolio-category/content, https://frederikhermann.com/portfolio-category/growth, https://frederikhermann.com/portfolio-category/interview, https://frederikhermann.com/portfolio-category/seo, https://frederikhermann.com/portfolio/how-small-businesses-can-grow-during-the-coronavirus-pandemic and https://frederikhermann.com/portfolio/aligning-marketing-and-sales-toward-a-common-goal have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.

6 errors were logged to the browser console while the page loaded, for example “Access to font at 'https://www.frederikhermann.com/wp-content/themes/ottar/framework/lib/icons-pack/elegant-icons/fonts…”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.

The homepage has only about 205 words of visible text; thin pages give Google and first-time buyers little to go on.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Quantcast and X (Twitter) Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 10 cookies, 2 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.