free-ways.de website review

Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

5 files are served with short cache lifetimes, so returning visitors download them again (43 KiB).

About 43 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

1 long task block the main thread while loading, the longest for 67 ms. During a long task the page ignores taps.

3 images could be 32 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

6 third-party services load with your homepage (Shopify, loox.io and ghostretail.com and others), adding 155 KiB and 2 ms of main-thread time.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 5.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The layout shifts by 0.2 while loading, so content jumps under the reader's thumb. Good is under 0.1.

The page becomes fully interactive after 5.1 s. Good is under 3.8 s.

2 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.27 g of CO₂e: 33.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

8 tap targets are too small or too close together to hit reliably with a finger.

Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (1 element).

Your title is only 8 characters: “Freeways”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your canonical URL points to freeways.ch, not free-ways.de, so Google may credit that host instead.

Your meta description is only 26 characters: “Atme besser. Werde besser.”. 70 to 160 characters is enough to sell the click.

Structured data found (BreadcrumbList, Organization and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://freeways.ch)”.

The homepage links to 53 pages on free-ways.de and 1 external page.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://free-ways.de/products/mouth-tapes-1, https://free-ways.de/products/freeways-duo and https://free-ways.de/products/mundtapes-halloween-sale all use the title “Freeways, mouth tapes, mouth taping, Besserer Schlaf, Anti Schnarchen”. Search engines can't tell which page to show for a search, so each competes with the others.

https://free-ways.de/collections/frontpage, https://free-ways.de/collections/bundles, https://free-ways.de/products/freeways-im-abo, https://free-ways.de/pages/erklarung, https://free-ways.de/blogs/news and https://free-ways.de/collections/all and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

https://free-ways.de/products/freeways-duo and https://free-ways.de/products/mundtapes-halloween-sale use the same meta description. A description written for each page earns more clicks.

https://free-ways.de/collections/frontpage, https://free-ways.de/collections/bundles, https://free-ways.de/pages/erklarung, https://free-ways.de/collections/all and https://free-ways.de/products/freeways-breahting-strips have no <h1> headline, so visitors and search engines get no clear main topic.

https://free-ways.de/products/freeways-breahting-strips has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.

10 of 23 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 428 words of visible text.

Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.