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freeter.studio website review
Visit site (opens in a new tab)Reviewed 7 November 202618 issues · 65 checks
This review found 18 issues worth fixing on freeter.studio, 5 of them high impact, across 65 checks. The most urgent: hidden but focusable. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.2 s
1.5 s
1.9 s
2.3 s
2.7 s
3.1 s
freeter.studio does not allow embedding, so this is Google's rendering of the page.
Speed
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 0.2 s
A phone's processor spends 0.2 s on main-thread work while loading, 57 ms of it running JavaScript. That is comfortably low.
Server response: 112 ms
112 msYour server sent the HTML in 112 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
3 checks passed
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Speed Index: 1.7 s
1.7 sVisually, the page fills in at 1.7 s (Speed Index), inside the 3.4 s “good” threshold.
Images and page weight
About 0.03 g of CO₂ per visit
0.03 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.03 g of CO₂e: 3.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Page weight: 94 KiB in 1 request
94 KiBYour homepage downloads 94 KiB in 1 request on a phone: HTML 94 KiB (1). That is a lean page.
Accessibility
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 1 image in the HTML carry an alt attribute.
36 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 40 WCAG 2.2 A/AA and best-practice rules on the phone render: 36 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
Only 1 internal link
The homepage links to only 1 page on your own site, so visitors and crawlers find few routes into the rest of it.
6 checks passed
Meta description: 157 characters
Your meta description is 157 characters: “Amsterdam-based creative studio turning ideas into physical experiences, installations and playful interactions for bra…”.
Title: 42 characters
Your title is a healthy 42 characters: “Freeter Studio – Creative studio Amsterdam”.
Canonical URL set
The canonical URL is https://freeter.studio/.
Structured data in place
Structured data found: Organization.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://freeter.studio/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (167 words), so crawlers that don't run JavaScript still read it.
Best practices
10 small tap targets
10 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
http:// does not redirect
http://freeter.studio does not redirect to https, so some visitors land on the insecure version.
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (freeter.studio).
Valid certificate (77 days left)
The certificate from Let's Encrypt · YE1 verifies for freeter.studio and is valid for another 77 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 3 links work
All 3 links checked from your homepage (1 internal, 2 external) answered without errors.
Domain and trust
No CAA record
freeter.studio has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
freeter.studio's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 5 years old
5 yearsfreeter.studio was registered in Aug 2021 through Hosting Concepts B.V. d/b/a Registrar.eu. An established domain carries more trust with email providers and search engines.
Registered until Aug 2027
freeter.studio is registered until Aug 2027.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
Only about 208 words
The homepage has only about 208 words of visible text; thin pages give Google and first-time buyers little to go on.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “[email protected]”.
3 calls to action
The homepage has 3 calls to action, for example “[email protected]”.
Direct contact links
Visitors can reach you directly: 0 phone links and 3 email links.
Email authentication
No DMARC policy
freeter.studio has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
No SPF record
freeter.studio has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 0/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- E-commerce
- 10 Shopify Products;Shopify;Shopify Plus
- Hosting
- Serverius Holding B.V.
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 18 issues on freeter.studio, including 3 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.