Website review, no card needed
freshcleantees.ca website review
Visit site (opens in a new tab)Reviewed 10 November 202624 issues · 81 checks
This review found 24 issues worth fixing on freshcleantees.ca, 10 of them high impact, across 81 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
89B- #3,438 of 109,350 reviewed websitesbeats 95%
- #1,788 of 61,859 online storesbeats 95%
- #1,736 of 56,401 Shopify storesbeats 95%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.3 s |
| Jun 13, 2026 | 1.3 s |
| Jun 20, 2026 | 1.3 s |
| Jun 27, 2026 | 1.3 s |
| Jul 4, 2026 | 1.3 s |
| Jul 11, 2026 | 1.2 s |
| Jul 18, 2026 | 1.2 s |
| Jul 25, 2026 | 1.3 s |
| Aug 1, 2026 | 1.3 s |
| Aug 8, 2026 | 1.4 s |
| Aug 15, 2026 | 1.4 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.3 s |
| Sep 19, 2026 | 1.3 s |
| Sep 26, 2026 | 1.2 s |
| Oct 3, 2026 | 1.1 s |
| Oct 10, 2026 | 1.0 s |
| Oct 17, 2026 | 948 ms |
| Oct 24, 2026 | 901 ms |
| Oct 31, 2026 | 893 ms |
| Nov 7, 2026 | 886 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 154 ms |
| May 30, 2026 | 156 ms |
| Jun 6, 2026 | 160 ms |
| Jun 13, 2026 | 161 ms |
| Jun 20, 2026 | 157 ms |
| Jun 27, 2026 | 155 ms |
| Jul 4, 2026 | 154 ms |
| Jul 11, 2026 | 154 ms |
| Jul 18, 2026 | 154 ms |
| Jul 25, 2026 | 154 ms |
| Aug 1, 2026 | 155 ms |
| Aug 8, 2026 | 161 ms |
| Aug 15, 2026 | 161 ms |
| Aug 22, 2026 | 162 ms |
| Aug 29, 2026 | 163 ms |
| Sep 5, 2026 | 167 ms |
| Sep 12, 2026 | 169 ms |
| Sep 19, 2026 | 170 ms |
| Sep 26, 2026 | 171 ms |
| Oct 3, 2026 | 171 ms |
| Oct 10, 2026 | 178 ms |
| Oct 17, 2026 | 183 ms |
| Oct 24, 2026 | 188 ms |
| Oct 31, 2026 | 188 ms |
| Nov 7, 2026 | 193 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Render-blocking requests
1.5 s11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.
3,109 HTML elements
The page has 3,109 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
1.1 MB19 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Use efficient cache lifetimes
50 ms · 238 KiB20 files are served with short cache lifetimes, so returning visitors download them again (238 KiB).
8 third-party services on the page
8 third-party services load with your homepage (Optanon, blink-script.com and Google Fonts and others), adding 436 KiB and 101 ms of main-thread time.
Reduce unused JavaScript
63 KiBAbout 63 KiB of JavaScript is downloaded but never used on this page.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 59 ms. During a long task the page ignores taps.
Reduce unused CSS
28 KiBAbout 28 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
9 KiBPolyfills for old browsers add 9 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
3 checks passed
Mobile performance score: 99
99/100Your mobile performance score is 99. That is in Google's “good” band (90 and up).
Main-thread work: 1.3 s
A phone's processor spends 1.3 s on main-thread work while loading, 178 ms of it running JavaScript. That is comfortably low.
Server response: 17 ms
17 msYour server sent the HTML in 17 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Tap response (INP) got 23% slower for real visitors
+23%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 154 ms to 193 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 images without width and height
5 images have no width and height attributes, so the layout jumps as each one loads.
13 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 0.9 s
0.9 sReal visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 163 ms
163 msReal visitors wait 163 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 509 ms
509 msReal visitors wait 509 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 33% faster for real visitors
-33%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Speed Index: 3.0 s
3.0 sVisually, the page fills in at 3.0 s (Speed Index), inside the 3.4 s “good” threshold.
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Largest Contentful Paint: 1.4 s
1.4 sYour largest element renders in 1.4 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “🔄”.
Total Blocking Time: 5 ms
5 msScripts block the page for only 5 ms while loading. Good is under 200 ms.
Time to Interactive: 1.6 s
1.6 sThe page is fully interactive after 1.6 s.
Images and page weight
Page weight: 8.1 MB in 242 requests
8.1 MBYour homepage downloads 8.1 MB in 242 requests on a phone: images 7.0 MB (161), scripts 745 KiB (48) and fonts 146 KiB (5). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
TeeFocus1.jpg weighs 496 KiB. On a phone connection a single image that size takes seconds.
4 images far larger than shown
903 KiB4 images are downloaded at several times the size a phone draws them, for example TeeFocus1.jpg at 3,789 px wide, shown at 110 px. Resized copies would save about 903 KiB.
3 images below the first screen load straight away
3 images further down the page (771 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.3 g of CO₂ per visit
2.29 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.29 g of CO₂e: 274.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
10 buttons without a name
10 buttons have no accessible name, so screen readers announce just “button”.
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Summary elements must have discernible text (1 element)
Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
8 images without alt text
8 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (25 elements)
All page content should be contained by landmarks: 25 elements on the page fail this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
480 internal links, 5 external
The homepage links to 480 pages on freshcleantees.ca and 5 external pages.
7 checks passed
Meta description: 149 characters
Your meta description is 149 characters: “Shop high-quality, ethically made men's tees, polos, activewear & more at Fresh Clean Tees. Find perfect fits from S-4X…”.
Title: 55 characters
Your title is a healthy 55 characters: “Fresh Clean Tees | Premium & Affordable Basics That Fit”.
Canonical URL set
The canonical URL is https://freshcleantees.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://freshcleantees.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,331 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://freshcleantees.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page hidden from search
https://freshcleantees.com/collections/womens-ribbed-collection is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
6 pages without a meta description
https://freshcleantees.com/collections/womens-winter-collection, https://freshcleantees.com/collections/womens-cozy-thermals, https://freshcleantees.com/collections/womens-ribbed-collection, https://freshcleantees.com/collections/womens-sale, https://freshcleantees.com/pages/womens and https://freshcleantees.com/collections/womens-best-sellers have no meta description, so Google writes the search snippet from whatever text it finds.
8 pages without an H1
https://freshcleantees.com/collections/winter-collection, https://freshcleantees.com/collections/best-sellers, https://freshcleantees.com/pages/find-your-perfect-t-shirt-quiz, https://freshcleantees.com/collections/sale-collection, https://freshcleantees.com/pages/bundle-builder and https://freshcleantees.com/pages/womens and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 116 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
22 small tap targets
22 of 63 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 558 words of copy
The homepage carries about 558 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “HEAVYWEIGHT TEES - SHOP TUFF TEE” and “SHOP BEST SELLING STYLES”.
22 calls to action
The homepage has 22 calls to action, for example “HEAVYWEIGHT TEES - SHOP TUFF TEE”, “SHOP BEST SELLING STYLES” and “Shop New Arrivals”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 3 customer or partner logos and “1.9M+ HAPPY CUSTOMERS”.
Analytics in place
Analytics detected: Microsoft Clarity.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
42 cookies set on arrival
42Opening the homepage sets 42 cookies (measured from a US location before any click).
72 other companies contacted
Loading the homepage contacts 72 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at freshcleantees.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 24 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Ignite Formerly Fueled · Attentive · Checkmate · Gorgias Live Chat Helpdesk · Klaviyo Email Marketing Sms · Fondue Cashback Promotions · Gempages Builder · Pd225npml Opensend · Microsoft Clarity · Tapcart Mobile App · Triplewhale · Wair Size Fit Recommendation · Visually A B Testing Cro · Okendo · Pushowl · Applovin Shop Integration · cloudfront.net · govx.com · rechargecdn.com · superfiliate-cdn.com · rebuyengine.com · pdqprod.link · 9gtb.com · googleapis.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Heap | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 24 issues on freshcleantees.ca, including 5 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.