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freshmenu.com website review

Visit site (opens in a new tab)Reviewed 29 October 202637 issues · 81 checks

This review found 37 issues worth fixing on freshmenu.com, 8 of them high impact, across 81 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
8.8 s2.3 sJul 18Oct 243.1 s
Show as table
DateReal-visitor load time (LCP)
Jul 18, 20266.5 s
Jul 25, 20267.1 s
Aug 1, 20267.1 s
Aug 8, 20267.3 s
Aug 15, 20267.9 s
Aug 22, 20268.1 s
Aug 29, 20268.0 s
Sep 5, 20266.5 s
Sep 12, 20265.3 s
Sep 19, 20264.1 s
Sep 26, 20263.3 s
Oct 3, 20263.2 s
Oct 10, 20263.0 s
Oct 17, 20263.2 s
Oct 24, 20263.1 s
Real-visitor tap response (INP)75th percentile, phones
123 ms90 msJul 25Oct 24114 ms
Show as table
DateReal-visitor tap response (INP)
Jul 25, 2026106 ms
Aug 1, 2026104 ms
Aug 8, 2026104 ms
Aug 15, 2026101 ms
Aug 22, 202694 ms
Sep 5, 2026104 ms
Sep 12, 2026116 ms
Sep 19, 2026117 ms
Sep 26, 2026119 ms
Oct 3, 2026119 ms
Oct 10, 2026117 ms
Oct 17, 2026112 ms
Oct 24, 2026114 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

6 to fix67
  • Use efficient cache lifetimes

    150 ms · 3.5 MB

    11 files are served with short cache lifetimes, so returning visitors download them again (3.5 MB).

  • Improve image delivery

    300 ms · 3.3 MB

    11 images could be 3.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Mobile performance score: 67

    67/100

    Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

  • 3 third-party services on the page

    3 third-party services load with your homepage (Cloudflare, run.app and urbanpiper.com), adding 3.6 MB and 7 ms of main-thread time.

  • urbanpiper.com adds 0 ms

    0 ms

    urbanpiper.com costs a phone 0 ms of main-thread work and 3.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    300 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 300 ms.

  • Reduce unused JavaScript

    150 ms · 34 KiB

    About 34 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 10 KiB

    Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.3 s

    A phone's processor spends 0.3 s on main-thread work while loading, 109 ms of it running JavaScript. That is comfortably low.

  • Server response: 1 ms

    1 ms

    Your server sent the HTML in 1 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.28

    0.28

    For real visitors the layout shifts by 0.28 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 5.5 s

    5.5 s

    Your largest element takes 5.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Real-user LCP: 3.1 s

    3.1 s

    Real visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.6 s

    2.6 s

    Real visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0.224

    0.224

    The layout shifts by 0.224 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Time to Interactive: 5.6 s

    5.6 s

    The page becomes fully interactive after 5.6 s. Good is under 3.8 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 106 ms to 114 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user INP: 115 ms

    115 ms

    Real visitors wait 115 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest content (LCP) got 54% faster for real visitors

    -54%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 6.5 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Speed Index: 3.0 s

    3.0 s

    Visually, the page fills in at 3.0 s (Speed Index), inside the 3.4 s “good” threshold.

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix75
  • Page weight: 4.0 MB in 22 requests

    4.0 MB

    Your homepage downloads 4.0 MB in 22 requests on a phone: images 3.6 MB (11), fonts 266 KiB (4) and scripts 103 KiB (2). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    36 KiB

    1 image is downloaded at several times the size a phone draws it, for example logo-gradient.png at 400 px wide, shown at 77 px. Resized copies would save about 36 KiB.

  • 1 image in older formats

    1 image (54 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.1 g of CO₂ per visit

    1.13 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.13 g of CO₂e: 135.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

4 to fixGoogle 9493
  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (7 elements)

    All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 32 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 36 WCAG 2.2 A/AA and best-practice rules on the phone render: 32 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 9272
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No XML sitemap

    No XML sitemap at https://freshmenu.com/sitemap.xml, so Google discovers your pages only by following links.

  • No robots.txt

    There is no robots.txt at freshmenu.com/robots.txt, the first file search crawlers ask for.

  • Only 0 internal links

    The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

3 checks passed
  • Meta description: 134 characters

    Your meta description is 134 characters: “Chef-made world cuisine, ranked by what people actually order. Browse the FreshMenu board and plan bulk orders for your…”.

  • Title: 37 characters

    Your title is a healthy 37 characters: “FreshMenu — Made fresh. Served fresh.”.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

AI search readiness

1 to fix69
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

Best practices

1 to fixGoogle 10093
  • 4 small tap targets

    4 of 11 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix75
  • http:// does not redirect

    http://freshmenu.com does not redirect to https, so some visitors land on the insecure version.

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

3 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (freshmenu.com).

  • Valid certificate (51 days left)

    The certificate from Let's Encrypt · YE2 verifies for freshmenu.com and is valid for another 51 days.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    freshmenu.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    freshmenu.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 26 years old

    26 years

    freshmenu.com was registered in Jan 2000 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jan 2029

    freshmenu.com is registered until Jan 2029.

Content and conversion

4 to fix50
  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 125 words

    The homepage has only about 125 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Order on Swiggy ↗” and “Order on Zomato ↗”.

  • Analytics in place

    Analytics detected: Cloudflare Web Analytics.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be freshmenu.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:in-iwc-spf.icewarpcloud.in ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 2 other companies contacted

    Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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