frida.com website review

The page has 4,306 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

About 225 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

Polyfills for old browsers add 52 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 450 ms faster on a phone.

15 files are served with short cache lifetimes, so returning visitors download them again (114 KiB).

22 images could be 364 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

A phone's processor spends 2.7 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Optanon, Bazaarvoice and workable.com and others), adding 508 KiB and 488 ms of main-thread time.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 200 ms.

7 long tasks block the main thread while loading, the longest for 153 ms. During a long task the page ignores taps.

About 28 KiB of CSS is downloaded but never applied on this page.

14 KiB JavaScript is shipped twice across bundles.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

4 KiB could be saved by minifying CSS.

Your largest element takes 11.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The page becomes fully interactive after 12.2 s. Good is under 3.8 s.

Visually, the page fills in at 4.9 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 87 ms to 86 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.7 MB in 259 requests on a phone: images 1.7 MB (66), other files 963 KiB (127) and scripts 635 KiB (52). Under 2 MB keeps phones on slow connections fast.

1 image (36 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.04 g of CO₂e: 124.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

59 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 tap target is too small or too close together to hit reliably with a finger.

2 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 4 <h1> headlines (“Hauliday Bling Box”, “COLD + FLU? WE GOT YOU.” and “MEET FRIDA FOR KIDS”). One clear main headline is easier for people and search engines.

Your meta description is 230 characters; Google truncates after about 160, so the end of your pitch is cut.

Your hreflang tags are invalid, so Google may show the wrong language version.

No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

The homepage links to 131 pages on frida.com and 17 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

/collections/all-products, /pages/about-us, /pages/baby, /pages/mom, /collections/fertility and /pages/fridaforkids and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

/pages/baby and /pages/mom have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 73 found) and read each the way a search engine does.

4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

1 link from your homepage to your own site is broken, for example https://frida.com/products/breast-care-self-care-kit (404).

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

frida.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

frida.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 798 words of visible text.

DMARC is set to p=none, so mail pretending to be frida.com is still delivered. Add a report address, check the reports, then move to quarantine.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 18 cookies, 1 of them by other companies (measured from a US location before any click).

Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.