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frogfuel.com website review
Visit site (opens in a new tab)Reviewed 8 November 202648 issues · 117 checks
This review found 48 issues worth fixing on frogfuel.com, 18 of them high impact, across 117 checks. The most urgent: avoid multiple page redirects. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74C- #56,585 of 81,761 reviewed websitesbeats 27%
- #31,533 of 40,557 online storesbeats 18%
- #29,093 of 35,937 Shopify storesbeats 16%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.6 s |
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 88 ms |
| May 23, 2026 | 91 ms |
| May 30, 2026 | 95 ms |
| Jun 6, 2026 | 97 ms |
| Jun 13, 2026 | 99 ms |
| Jun 20, 2026 | 96 ms |
| Jun 27, 2026 | 96 ms |
| Jul 4, 2026 | 97 ms |
| Jul 11, 2026 | 99 ms |
| Jul 18, 2026 | 103 ms |
| Jul 25, 2026 | 103 ms |
| Aug 1, 2026 | 104 ms |
| Aug 8, 2026 | 104 ms |
| Aug 15, 2026 | 104 ms |
| Aug 22, 2026 | 105 ms |
| Aug 29, 2026 | 106 ms |
| Sep 5, 2026 | 112 ms |
| Sep 12, 2026 | 113 ms |
| Sep 19, 2026 | 116 ms |
| Sep 26, 2026 | 117 ms |
| Oct 3, 2026 | 113 ms |
| Oct 10, 2026 | 112 ms |
| Oct 17, 2026 | 112 ms |
| Oct 24, 2026 | 112 ms |
| Oct 31, 2026 | 113 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.6 s
3.1 s
4.7 s
6.2 s
7.8 s
9.3 s
10.8 s
12.4 s
frogfuel.com does not allow embedding, so this is Google's rendering of the page.
Speed
Avoid multiple page redirects
3.9 sThe page goes through 1 redirect before it starts loading, costing about 3.9 s. Link and advertise the final URL directly.
Google Tag Manager adds 1.2 s
1.2 sGoogle Tag Manager costs a phone 1.2 s of main-thread work and 1.3 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 12.4 s
A phone's processor spends 12.4 s on main-thread work while loading, 6.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 34
34/100Your mobile performance score is 34. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
3,238 HTML elements
The page has 3,238 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Accessibe Accessibility Overlay and rebuyengine.com and others), adding 3.8 MB and 3.0 s of main-thread time.
Reduce unused JavaScript
1.6 MBAbout 1.6 MB of JavaScript is downloaded but never used on this page.
Use efficient cache lifetimes
917 KiB58 files are served with short cache lifetimes, so returning visitors download them again (917 KiB).
Improve image delivery
600 ms · 154 KiB7 images could be 154 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.
Render-blocking requests
600 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 482 ms. During a long task the page ignores taps.
Accessibe Accessibility Overlay adds 427 ms
427 msAccessibe Accessibility Overlay costs a phone 427 ms of main-thread work and 250 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
rebuyengine.com adds 339 ms
339 msrebuyengine.com costs a phone 339 ms of main-thread work and 959 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 51 KiBAbout 51 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Klaviyo adds 311 ms
311 msKlaviyo costs a phone 311 ms of main-thread work and 324 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Yotpo adds 307 ms
307 msYotpo costs a phone 307 ms of main-thread work and 332 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Duplicated JavaScript
65 KiB65 KiB JavaScript is shipped twice across bundles.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
48 KiBPolyfills for old browsers add 48 KiB JavaScript that modern phones do not need.
Minify JavaScript
8 KiB8 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
1 checks passed
Server response: 18 ms
18 msYour server sent the HTML in 18 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 10.1 s
10.1 sYour largest element takes 10.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 15.8 s
15.8 sVisually, the page fills in at 15.8 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 45.4 s
45.4 sThe page becomes fully interactive after 45.4 s. Good is under 3.8 s.
Total Blocking Time: 2.6 s
2.6 sScripts block taps and scrolling for 2.6 s in total while the page loads. Good is under 200 ms.
Tap response (INP) got 26% slower for real visitors
+26%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 88 ms to 113 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 929 ms
929 msReal visitors wait 929 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
6 images without width and height
6 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.4 s
1.4 sReal visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 104 ms
104 msReal visitors wait 104 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 8.6 MB in 491 requests
8.6 MBYour homepage downloads 8.6 MB in 491 requests on a phone: scripts 3.3 MB (170), images 2.3 MB (52) and fonts 1.2 MB (25). Under 2 MB keeps phones on slow connections fast.
About 2.4 g of CO₂ per visit
2.43 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.43 g of CO₂e: 291.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Scrollable region must have keyboard access (3 elements)
Scrollable region must have keyboard access: 3 elements on the page fail this check, rated serious by axe-core.
Inline text spacing must be adjustable with custom stylesheets (2 elements)
Inline text spacing must be adjustable with custom stylesheets: 2 elements on the page fail this check, rated serious by axe-core.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
13 images without alt text
13 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (7 elements)
All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.
31 links without text
31 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (273 characters)
Your meta description is 273 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 1 problem
Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: url is not an absolute URL ("frogfuel.com")”.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
One H1 headline
Your <h1> is empty.
140 internal links, 3 external
The homepage links to 140 pages on frogfuel.com and 3 external pages.
5 checks passed
Title: 43 characters
Your title is a healthy 43 characters: “Frog Fuel Nano Hydrolyzed Collagen® Protein”.
Canonical URL set
The canonical URL is https://frogfuel.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://frogfuel.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (8,836 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
/collections/stackandsave has no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
/collections/stackandsave and /collections/apparel have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 54 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://us-31586-adswizz.attribution.adswizz.com/fire?pixelId=0d33a858-092a-4921-9a11-cfcb3b7c5eb8&type=sitevisit&subtype=HomePage&aw_0_req.gdpr=true&redirectURL=aHR0cHM6Ly9waXhlbC50YXBhZC5jb20vaWRzeW.
18 small tap targets
18 of 63 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Failed to fetch r.fetch (https://frogfuel.com/web-pixels@43600932w1bbca933p2f8a9c65m024fd2f2/web-pixel-32899270@aecc2e2…”.
4 distorted images
4 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (frogfuel.com).
Valid certificate (46 days left)
The certificate from Let's Encrypt · YE1 verifies for frogfuel.com and is valid for another 46 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://frogfuel.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 43 links work
All 43 links checked from your homepage (40 internal, 3 external) answered without errors.
Domain and trust
No CAA record
frogfuel.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
frogfuel.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 17 years old
17 yearsfrogfuel.com was registered in Nov 2008 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Nov 2028
frogfuel.com is registered until Nov 2028.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 969 words of copy
The homepage carries about 969 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
36 calls to action
The homepage has 36 calls to action, for example “Get Started”, “Shop” and “Shop All Stacks”.
19 short forms
19 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 36 testimonial or review blocks, a star rating and 3 trust badges.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity and Hotjar.
Direct contact links
Visitors can reach you directly: 0 phone links and 2 email links.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
No DMARC policy
frogfuel.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
No SPF record
frogfuel.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Domain receives no email
frogfuel.com has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.
Email authentication score: 0/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
33 cookies set on arrival
33Opening the homepage sets 33 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
59 other companies contacted
Loading the homepage contacts 59 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 18 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Pandectes Gdpr · Yotpo Product Reviews · Pc42l2d2b Opensend · Klaviyo Email Marketing Sms · Rebuy Personalization Engine · Mntn · Yotpo Loyalty Rewards · Instafeed · Videowise Video Commerce · Aspire Affiliates App · Seo Manager Venntov · Gdpr Cookie Consent · wisepops.com · govx.com · cloudfront.net · nfcube.com · trafficmanager.net · hubapi.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Hotjar
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 48 issues on frogfuel.com, including 25 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.