Website review, no card needed
frontlineed.com website review
Visit site (opens in a new tab)Reviewed 6 November 202634 issues · 87 checks
This review found 34 issues worth fixing on frontlineed.com, 13 of them high impact, across 87 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
70CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.9 s |
| May 23, 2026 | 3.0 s |
| May 30, 2026 | 2.9 s |
| Jun 6, 2026 | 2.8 s |
| Jun 13, 2026 | 2.8 s |
| Jun 20, 2026 | 2.8 s |
| Jun 27, 2026 | 2.8 s |
| Jul 4, 2026 | 2.8 s |
| Jul 11, 2026 | 2.8 s |
| Jul 18, 2026 | 2.7 s |
| Jul 25, 2026 | 2.8 s |
| Aug 1, 2026 | 2.8 s |
| Aug 8, 2026 | 2.7 s |
| Aug 15, 2026 | 2.7 s |
| Aug 22, 2026 | 2.7 s |
| Aug 29, 2026 | 2.7 s |
| Sep 5, 2026 | 2.7 s |
| Sep 12, 2026 | 2.6 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 2.5 s |
| Oct 3, 2026 | 2.5 s |
| Oct 10, 2026 | 2.4 s |
| Oct 17, 2026 | 2.4 s |
| Oct 24, 2026 | 2.3 s |
| Oct 31, 2026 | 2.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 222 ms |
| May 23, 2026 | 228 ms |
| May 30, 2026 | 229 ms |
| Jun 6, 2026 | 227 ms |
| Jun 13, 2026 | 228 ms |
| Jun 20, 2026 | 227 ms |
| Jun 27, 2026 | 229 ms |
| Jul 4, 2026 | 227 ms |
| Jul 11, 2026 | 219 ms |
| Jul 18, 2026 | 214 ms |
| Jul 25, 2026 | 219 ms |
| Aug 1, 2026 | 228 ms |
| Aug 8, 2026 | 235 ms |
| Aug 15, 2026 | 249 ms |
| Aug 22, 2026 | 260 ms |
| Aug 29, 2026 | 261 ms |
| Sep 5, 2026 | 261 ms |
| Sep 12, 2026 | 258 ms |
| Sep 19, 2026 | 260 ms |
| Sep 26, 2026 | 252 ms |
| Oct 3, 2026 | 237 ms |
| Oct 10, 2026 | 221 ms |
| Oct 17, 2026 | 194 ms |
| Oct 24, 2026 | 179 ms |
| Oct 31, 2026 | 174 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.2 s
1.6 s
2.0 s
2.4 s
2.8 s
3.2 s
Speed
Reduce unused JavaScript
3.8 s · 745 KiBAbout 745 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.8 s faster on a phone.
Improve image delivery
2.2 s · 885 KiB5 images could be 885 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.2 s faster on a phone.
Use efficient cache lifetimes
1.9 s · 326 KiB16 files are served with short cache lifetimes, so returning visitors download them again (326 KiB).
Render-blocking requests
1.9 s26 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.
Mobile performance score: 43
43/100Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Reduce unused CSS
980 ms · 190 KiBAbout 190 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 980 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Optanon, Wistia and Accessibe Accessibility Overlay and others), adding 1,004 KiB and 680 ms of main-thread time.
Optanon adds 270 ms
270 msOptanon costs a phone 270 ms of main-thread work and 274 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Wistia adds 237 ms
237 msWistia costs a phone 237 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.4 s
A phone's processor spends 2.4 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Legacy JavaScript
200 ms · 46 KiBPolyfills for old browsers add 46 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.
Minify CSS
150 ms · 30 KiB30 KiB could be saved by minifying CSS.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 160 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Duplicated JavaScript
14 KiB14 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
4 KiB4 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 34 ms
34 msYour server sent the HTML in 34 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 23.1 s
23.1 sYour largest element takes 23.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “One connected platform that helps districts spend less time…”.
Time to Interactive: 23.3 s
23.3 sThe page becomes fully interactive after 23.3 s. Good is under 3.8 s.
Speed Index: 9.0 s
9.0 sVisually, the page fills in at 9.0 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 4.1 s
4.1 sThe first text or image appears after 4.1 s on a phone. Good is under 1.8 s.
Real-user LCP: 3.0 s
3.0 sReal visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.11
0.11For real visitors the layout shifts by 0.11 (75th percentile). Good is under 0.1.
Total Blocking Time: 399 ms
399 msScripts block taps and scrolling for 399 ms in total while the page loads. Good is under 200 ms.
Cumulative Layout Shift: 0.147
0.147The layout shifts by 0.147 while loading, so content jumps under the reader's thumb. Good is under 0.1.
5 checks passed
Real-user INP: 190 ms
190 msReal visitors wait 190 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 748 ms
748 msReal visitors wait 748 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 22% faster for real visitors
-22%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 222 ms to 174 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 20% faster for real visitors
-20%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.9 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 4.0 MB in 114 requests
4.0 MBYour homepage downloads 4.0 MB in 114 requests on a phone: images 1.9 MB (17), scripts 1.3 MB (52) and fonts 562 KiB (7). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
81 KiB1 image is downloaded at several times the size a phone draws it, for example hero-1-scaled.jpg at 1,597 px wide, shown at 390 px. Resized copies would save about 81 KiB.
1 image in older formats
1 image (174 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (27 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.1 g of CO₂ per visit
1.14 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.14 g of CO₂e: 136.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h2 → h5, h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (3 elements).
2 checks passed
Every image has alt text
All 15 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 1 problem
Structured data found (untyped) but with 1 problem, for example “ld+json block 1 is not valid JSON (Bad control character in string literal in JSON at position )”.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
141 internal links, 12 external
The homepage links to 141 pages on frontlineed.com and 12 external pages.
7 checks passed
Meta description: 139 characters
Your meta description is 139 characters: “With Frontline, every day is easier. Frontline gives your teachers, staff, and administrators all of the tools they nee…”.
One H1 headline
Your main headline reads: “The K-12 System of Intelligent Action”.
Title: 57 characters
Your title is a healthy 57 characters: “Frontline Education | K-12 School Administration Software”.
Canonical URL set
The canonical URL is https://www.frontlineeducation.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.frontlineeducation.com/sitemap_index.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (967 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (22 KiB, 151 links), a plain-text guide to the site for AI tools.
Other pages
1 page slow to respond
/school-hcm-software/absence-management took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 67 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
6 small tap targets
6 of 22 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 2 deprecated browser APIs that will stop working in future browsers (“`StorageType.persistent` is deprecated. Please use standardized `navigator.storage` instead.”).
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “jQuery is not defined”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 793 words of copy
The homepage carries about 793 words of visible text.
3 checks passed
7 calls to action
The homepage has 7 calls to action, for example “Learn More”, “Get Started” and “Contact”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Meta Pixel and Microsoft Clarity.
Privacy and tracking
9 cookies set on arrival
9Opening the homepage sets 9 cookies (measured from a US location before any click).
21 other companies contacted
Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
2 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at frontlineed.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Tag Manager | Segment | Microsoft Clarity
- Hosting
- Google Cloud
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on frontlineed.com, including 19 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.