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frontrunnerau.com website review
Visit site (opens in a new tab)Reviewed 8 November 202638 issues · 103 checks
This review found 38 issues worth fixing on frontrunnerau.com, 14 of them high impact, across 103 checks. The most urgent: page weight: 29.5 MB in 310 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78C- #40,383 of 81,741 reviewed websitesbeats 45%
- #23,493 of 40,541 online storesbeats 36%
- #22,118 of 35,921 Shopify storesbeats 33%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.2 s |
| May 23, 2026 | 2.2 s |
| May 30, 2026 | 2.1 s |
| Jun 6, 2026 | 2.1 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 2.0 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 2.1 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 2.2 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.2 s |
| Oct 10, 2026 | 2.2 s |
| Oct 17, 2026 | 2.2 s |
| Oct 24, 2026 | 2.2 s |
| Oct 31, 2026 | 2.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 154 ms |
| May 23, 2026 | 162 ms |
| May 30, 2026 | 170 ms |
| Jun 6, 2026 | 179 ms |
| Jun 13, 2026 | 187 ms |
| Jun 20, 2026 | 195 ms |
| Jun 27, 2026 | 201 ms |
| Jul 4, 2026 | 204 ms |
| Jul 11, 2026 | 203 ms |
| Jul 18, 2026 | 202 ms |
| Jul 25, 2026 | 204 ms |
| Aug 1, 2026 | 211 ms |
| Aug 8, 2026 | 219 ms |
| Aug 15, 2026 | 220 ms |
| Aug 22, 2026 | 228 ms |
| Aug 29, 2026 | 232 ms |
| Sep 5, 2026 | 237 ms |
| Sep 12, 2026 | 237 ms |
| Sep 19, 2026 | 230 ms |
| Sep 26, 2026 | 224 ms |
| Oct 3, 2026 | 212 ms |
| Oct 10, 2026 | 187 ms |
| Oct 17, 2026 | 162 ms |
| Oct 24, 2026 | 145 ms |
| Oct 31, 2026 | 137 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.2 s
1.8 s
2.4 s
3.1 s
3.7 s
4.3 s
4.9 s
frontrunnerau.com does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
1.1 s10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
4,610 HTML elements
The page has 4,610 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused JavaScript
450 ms · 581 KiBAbout 581 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
Mobile performance score: 66
66/100Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Clarity, vitals.app and Klaviyo and others), adding 1.2 MB and 434 ms of main-thread time.
Use efficient cache lifetimes
150 ms · 333 KiB18 files are served with short cache lifetimes, so returning visitors download them again (333 KiB).
Improve image delivery
150 ms · 293 KiB5 images could be 293 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Main-thread work: 3.4 s
A phone's processor spends 3.4 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Legacy JavaScript
150 ms · 93 KiBPolyfills for old browsers add 93 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
150 ms · 44 KiBAbout 44 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 78 ms. During a long task the page ignores taps.
Minify CSS
11 KiB11 KiB could be saved by minifying CSS.
Minify JavaScript
6 KiB6 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user TTFB: 1.9 s
1.9 sReal visitors wait 1.9 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 9.5 s
9.5 sYour largest element takes 9.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 13.1 s
13.1 sThe page becomes fully interactive after 13.1 s. Good is under 3.8 s.
Speed Index: 6.3 s
6.3 sVisually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 2.8 s
2.8 sReal visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.4 s
2.4 sReal visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
Largest content (LCP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user INP: 133 ms
133 msReal visitors wait 133 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Tap response (INP) got 11% faster for real visitors
-11%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 154 ms to 137 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.087
0.087The layout barely moves while loading (CLS 0.087, good is under 0.1).
Total Blocking Time: 54 ms
54 msScripts block the page for only 54 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 29.5 MB in 310 requests
29.5 MBYour homepage downloads 29.5 MB in 310 requests on a phone: media 17.0 MB (2), images 10.1 MB (82) and scripts 1.4 MB (95). Under 2 MB keeps phones on slow connections fast.
12 images below the first screen load straight away
12 images further down the page (606 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 8.4 g of CO₂ per visit
8.36 gBy the Sustainable Web Design model, a visit to your homepage emits about 8.36 g of CO₂e: 1003.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Hidden but focusable
9 elements hidden from screen readers can still receive keyboard focus.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (5 elements)
All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 8 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (12 characters)
Your title is only 12 characters: “Front Runner”. Between 30 and 65 characters leaves room to say what you do and for whom.
Structured data has 1 problem
Structured data found (Organization) but with 1 problem, for example “Organization: logo is not an absolute URL ("//frontrunnerau.com/cdn/shop/files/FRONT_RUNNER_SOLID_L…”.
Open Graph partly set
Open Graph is missing og:title and og:description, so shared links fall back to guesses.
226 internal links, 7 external
The homepage links to 226 pages on frontrunnerau.com and 7 external pages.
4 checks passed
Meta description: 112 characters
Your meta description is 112 characters: “We are an Australian streetwear label dedicated to crafting the highest quality apparel available in the market.”.
Canonical URL set
The canonical URL is https://frontrunnerau.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://frontrunnerau.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,800 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
13 pages without a meta description
/collections/shop, /collections/new-arrivals, /collections/best-sellers, /collections/back-in-stock, /collections/winter and /collections/summer and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 57 found) and read each the way a search engine does.
6 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
30 small tap targets
30 of 128 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken link to your own pages
1 link from your homepage to your own site is broken, for example https://frontrunnerau.com/collections/tops?filter.v.t.shopify.target-gender=gid%3A%2F%2Fshopify%2FTaxonomyValue%2F19 (network).
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
1 link through redirect chains
1 link go through two or more redirects, for example https://frontrunnerau.com/customer_authentication/redirect?locale=en®ion_country=US.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (frontrunnerau.com).
Valid certificate (48 days left)
The certificate from Let's Encrypt · YE2 verifies for frontrunnerau.com and is valid for another 48 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://frontrunnerau.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
No CAA record
frontrunnerau.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
frontrunnerau.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 6 years old
6 yearsfrontrunnerau.com was registered in May 2020 through Tucows Domains Inc.. An established domain carries more trust with email providers and search engines.
Registered until May 2027
frontrunnerau.com is registered until May 2027.
Content and conversion
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 460 words of copy
The homepage carries about 460 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP ALL” and “SHOP MEN”.
13 calls to action
The homepage has 13 calls to action, for example “SHOP ALL”, “Shop Men” and “Shop Women”.
4 short forms
4 short forms (1 field at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Microsoft Clarity.
Email authentication
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:mailgun.org include:spf.ess.au.barracudanetworks.com include:spf.protection.outlook.com ~all”.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
29 cookies set on arrival
29Opening the homepage sets 29 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
47 other companies contacted
Loading the homepage contacts 47 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on frontrunnerau.com, including 16 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.