fruition.net website review

Your mobile performance score is 73 (desktop: 96). Pages that score under 90 lose visitors before the first paint.

About 77 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 450 ms.

4 images could be 48 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

3 third-party services load with your homepage (Google Tag Manager, Cloudflare and Google Analytics), adding 206 KiB and 164 ms of main-thread time.

Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

1 file is served with short cache lifetimes, so returning visitors download them again (4 KiB).

3 long tasks block the main thread while loading, the longest for 103 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 4.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Whether you need a high-performing website, a hardened infr…”. Most of its time is element render delay (2.7 s).

The first text or image appears after 3.4 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 5.2 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 4.7 s. Good is under 3.8 s.

2 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.13 g of CO₂e: 15.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

All page content should be contained by landmarks: 56 elements on the page fail this check, rated moderate by axe-core.

Your meta description is only 60 characters: “Fruition — Helping businesses grow with strategy and design.”. 70 to 160 characters is enough to sell the click.

The homepage links to 104 pages on fruition.net and 5 external pages.

We fetched 15 pages linked from your homepage (of 42 found) and read each the way a search engine does.

1 link from your homepage to your own site is broken, for example https://fruition.net/cdn-cgi/content?id=iZgFF.pWvciTn.AgKvn0c97T31ob3eLhx.5W10.6TZE-1792512699.556287-1.2.1.1-yTNn3xUo4m9oDOODjikzirONO5SnJ8e4IT51OkAMWS7i7jfw4yI9ZS6lyXUILGYe (404).

No Content-Security-Policy header, the main browser-side defence against injected scripts.

Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no form on the homepage, so every lead has to click through to another page first.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 893 words of visible text.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 2 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.