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fukushima-ichiba.com website review

Visit site (opens in a new tab)Reviewed 9 November 202635 issues · 81 checks

This review found 35 issues worth fixing on fukushima-ichiba.com, 13 of them high impact, across 81 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.7 s1.5 sMay 23Nov 71.6 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.6 s
Jun 27, 20261.6 s
Jul 4, 20261.6 s
Jul 11, 20261.5 s
Jul 18, 20261.5 s
Jul 25, 20261.5 s
Aug 1, 20261.5 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Oct 24, 20261.6 s
Oct 31, 20261.6 s
Nov 7, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
172 ms129 msMay 23Nov 7161 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026134 ms
May 30, 2026134 ms
Jun 6, 2026138 ms
Jun 13, 2026137 ms
Jun 20, 2026142 ms
Jun 27, 2026145 ms
Jul 4, 2026146 ms
Jul 11, 2026152 ms
Jul 18, 2026149 ms
Jul 25, 2026150 ms
Aug 1, 2026150 ms
Aug 8, 2026150 ms
Aug 15, 2026148 ms
Aug 22, 2026145 ms
Aug 29, 2026151 ms
Sep 5, 2026153 ms
Sep 12, 2026158 ms
Sep 19, 2026160 ms
Sep 26, 2026159 ms
Oct 3, 2026162 ms
Oct 10, 2026162 ms
Oct 17, 2026167 ms
Oct 24, 2026166 ms
Oct 31, 2026163 ms
Nov 7, 2026161 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of fukushima-ichiba.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. fukushima-ichiba.com at 0.4 s0.4 s
  2. fukushima-ichiba.com at 0.8 s0.8 s
  3. fukushima-ichiba.com at 1.1 s1.1 s
  4. fukushima-ichiba.com at 1.5 s1.5 s
  5. fukushima-ichiba.com at 1.9 s1.9 s
  6. fukushima-ichiba.com at 2.3 s2.3 s
  7. fukushima-ichiba.com at 2.6 s2.6 s
  8. fukushima-ichiba.com at 3.0 s3.0 s

Speed

12 to fix58
  • Reduce unused JavaScript

    1.7 s · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.7 s faster on a phone.

  • Render-blocking requests

    1.1 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Main-thread work: 6.6 s

    A phone's processor spends 6.6 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Google CDN and pages.dev and others), adding 6.0 MB and 1.7 s of main-thread time.

  • Mobile performance score: 58

    58/100

    Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    250 ms · 744 KiB

    22 images could be 744 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.

  • Shopify adds 629 ms

    629 ms

    Shopify costs a phone 629 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 413 ms

    413 ms

    Google CDN costs a phone 413 ms of main-thread work and 743 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Adobe TypeKit adds 129 ms

    129 ms

    Adobe TypeKit costs a phone 129 ms of main-thread work and 3.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 124 KiB

    About 124 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • pages.dev adds 197 ms

    197 ms

    pages.dev costs a phone 197 ms of main-thread work and 363 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,234 HTML elements

    The page has 2,234 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 235 ms. During a long task the page ignores taps.

  • Minify JavaScript

    150 ms · 25 KiB

    25 KiB could be saved by minifying JavaScript.

  • Minify CSS

    150 ms · 8 KiB

    8 KiB could be saved by minifying CSS.

  • Use efficient cache lifetimes

    57 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (57 KiB).

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    7 KiB

    Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Time to Interactive: 47.4 s

    47.4 s

    The page becomes fully interactive after 47.4 s. Good is under 3.8 s.

  • Largest Contentful Paint: 7.4 s

    7.4 s

    Your largest element takes 7.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 6.4 s

    6.4 s

    Visually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 21% slower for real visitors

    +21%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 134 ms to 161 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 467 ms

    467 ms

    Scripts block taps and scrolling for 467 ms in total while the page loads. Good is under 200 ms.

  • 7 images without width and height

    7 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 136 ms

    136 ms

    Real visitors wait 136 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 480 ms

    480 ms

    Real visitors wait 480 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.008

    0.008

    The layout barely moves while loading (CLS 0.008, good is under 0.1).

Images and page weight

1 to fix33
  • Page weight: 9.8 MB in 444 requests

    9.8 MB

    Your homepage downloads 9.8 MB in 444 requests on a phone: other files 5.6 MB (211), scripts 2.4 MB (156) and images 1.5 MB (36). Under 2 MB keeps phones on slow connections fast.

  • About 2.8 g of CO₂ per visit

    2.79 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.79 g of CO₂e: 334.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 7679
  • Delayed refresh under 20 hours must not be used (1 element)

    Delayed refresh under 20 hours must not be used: 1 element on the page fails this check, rated critical by axe-core.

  • 6 images without alt text

    6 images have no alt text, which hurts accessibility and image search.

  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 8 tap targets too small

    8 tap targets are too small or too close together to hit reliably with a finger.

  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

1 checks passed
  • 20 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 23 WCAG 2.2 A/AA and best-practice rules on the phone render: 20 passed and 3 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9288
  • Title is short (16 characters)

    Your title is only 16 characters: “福島の逸品勢ぞろい|ふくしま市場”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is short (55 characters)

    Your meta description is only 55 characters: “福島産地直送お取り寄せ「ふくしま市場」。福島の美味しいグルメ、贈り物、お菓子、日本酒、匠の逸品などを産地直送。”. 70 to 160 characters is enough to sell the click.

  • 224 internal links, 21 external

    The homepage links to 224 pages on fukushima-ichiba.com and 21 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “ふくしま市場|福島県産品オンラインストア”.

  • Canonical URL set

    The canonical URL is https://fukushima-ichiba.com/.

  • Structured data in place

    Structured data found: BreadcrumbList and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://fukushima-ichiba.com/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://fukushima-ichiba.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

1 to fix95
  • 3 pages without a meta description

    https://fukushima-ichiba.com/collections/all, https://fukushima-ichiba.com/collections/craft and https://fukushima-ichiba.com/collections/eggs have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page with very little text

    https://fukushima-ichiba.com/pages/corporate-orders has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 98 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    5 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 5 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9692
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Only about 10 words

    The homepage has only about 10 words of visible text; thin pages give Google and first-time buyers little to go on.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 24 testimonial or review blocks and 1 trust badge.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 2 other companies contacted

    Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at fukushima-ichiba.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Inbox · All In Gift · Microsoft Clarity · Judge Me Reviews · Swym Wishlist Plus · Booster Kit By Qikify · nitroapps.co · amp-cdn.tokyo · salessquad.co.uk · shopjar.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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