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fullsand.com website review
Visit site (opens in a new tab)Reviewed 20 October 202643 issues · 108 checks
This review found 43 issues worth fixing on fullsand.com, 19 of them high impact, across 108 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #31,295 of 81,761 reviewed websitesbeats 56%
- #18,564 of 40,557 online storesbeats 48%
- #17,633 of 35,937 Shopify storesbeats 44%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 1.0 s |
| May 9, 2026 | 1.0 s |
| May 16, 2026 | 1.1 s |
| May 23, 2026 | 1.1 s |
| May 30, 2026 | 1.1 s |
| Jun 6, 2026 | 1.0 s |
| Jun 13, 2026 | 1.1 s |
| Jun 20, 2026 | 1.1 s |
| Jun 27, 2026 | 1.1 s |
| Jul 4, 2026 | 1.1 s |
| Jul 11, 2026 | 1.1 s |
| Jul 18, 2026 | 1.1 s |
| Jul 25, 2026 | 1.1 s |
| Aug 1, 2026 | 1.0 s |
| Aug 8, 2026 | 1.0 s |
| Aug 15, 2026 | 1.0 s |
| Aug 22, 2026 | 1.0 s |
| Aug 29, 2026 | 1.1 s |
| Sep 5, 2026 | 1.1 s |
| Sep 12, 2026 | 1.1 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.2 s |
| Oct 3, 2026 | 1.2 s |
| Oct 10, 2026 | 1.2 s |
| Oct 17, 2026 | 1.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 118 ms |
| May 9, 2026 | 120 ms |
| May 16, 2026 | 122 ms |
| May 23, 2026 | 124 ms |
| May 30, 2026 | 127 ms |
| Jun 6, 2026 | 129 ms |
| Jun 13, 2026 | 130 ms |
| Jun 20, 2026 | 132 ms |
| Jun 27, 2026 | 133 ms |
| Jul 4, 2026 | 132 ms |
| Jul 11, 2026 | 132 ms |
| Jul 18, 2026 | 130 ms |
| Jul 25, 2026 | 128 ms |
| Aug 1, 2026 | 128 ms |
| Aug 8, 2026 | 129 ms |
| Aug 15, 2026 | 130 ms |
| Aug 22, 2026 | 131 ms |
| Aug 29, 2026 | 132 ms |
| Sep 5, 2026 | 137 ms |
| Sep 12, 2026 | 137 ms |
| Sep 19, 2026 | 137 ms |
| Sep 26, 2026 | 140 ms |
| Oct 3, 2026 | 140 ms |
| Oct 10, 2026 | 144 ms |
| Oct 17, 2026 | 147 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.8 s
2.7 s
3.6 s
4.5 s
5.4 s
6.3 s
7.2 s
fullsand.com does not allow embedding, so this is Google's rendering of the page.
Speed
Improve image delivery
2.3 s · 1.5 MB24 images could be 1.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.3 s faster on a phone.
Reduce unused JavaScript
3.0 s · 620 KiBAbout 620 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.
Mobile performance score: 48
48/100Your mobile performance score is 48 (desktop: 81). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.1 s
A phone's processor spends 4.1 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,621 HTML elements
The page has 3,621 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Google CDN and getbutton.io and others), adding 4.9 MB and 618 ms of main-thread time.
Use efficient cache lifetimes
900 ms · 142 KiB10 files are served with short cache lifetimes, so returning visitors download them again (142 KiB).
Shopify adds 67 ms
67 msShopify costs a phone 67 ms of main-thread work and 4.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 279 ms
279 msGoogle Tag Manager costs a phone 279 ms of main-thread work and 327 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 161 ms
161 msGoogle CDN costs a phone 161 ms of main-thread work and 296 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 43 KiBAbout 43 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 187 ms. During a long task the page ignores taps.
Render-blocking requests
150 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
12 KiBPolyfills for old browsers add 12 KiB JavaScript that modern phones do not need.
Phones get a much slower page than desktops
Desktop scores 81 but mobile only 48. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 17.9 s
17.9 sYour largest element takes 17.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Nueva Playera Fisher Fullsand para hombre con protección so…”.
First Contentful Paint: 7.0 s
7.0 sThe first text or image appears after 7.0 s on a phone. Good is under 1.8 s.
Time to Interactive: 18.2 s
18.2 sThe page becomes fully interactive after 18.2 s. Good is under 3.8 s.
Speed Index: 10.3 s
10.3 sVisually, the page fills in at 10.3 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 22% slower for real visitors
+22%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 118 ms to 147 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 23% slower for real visitors
+23%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 1.0 s
1.0 sReal visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 345 ms
345 msScripts block taps and scrolling for 345 ms in total while the page loads. Good is under 200 ms.
10 images without width and height
10 images have no width and height attributes, so the layout jumps as each one loads.
5 checks passed
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 149 ms
149 msReal visitors wait 149 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 7.2 MB in 357 requests
7.2 MBYour homepage downloads 7.2 MB in 357 requests on a phone: images 4.3 MB (41), scripts 1.5 MB (111) and other files 1.0 MB (184). Under 2 MB keeps phones on slow connections fast.
2 images over 500 KB
2 images weigh 1.1 MB together. On a phone connection a single image that size takes seconds.
16 images far larger than shown
1.1 MB16 images are downloaded at several times the size a phone draws them, for example NANO-BLOCK-FINAL_54e365d4-b9dd-47ea-9b06-fcfe6bc31faa.jpg at 1,242 px wide, shown at 374 px. Resized copies would save about 1.1 MB.
15 images below the first screen load straight away
15 images further down the page (3.3 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
An image on the first screen is lazy-loaded
Banner-Cel_4_241eb11b-93c1-4148-9087-10a762f6b53f.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image in older formats
1 image (78 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.0 g of CO₂ per visit
2.03 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.03 g of CO₂e: 243.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
10 text elements with low contrast
10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
8 tap targets too small
8 tap targets are too small or too close together to hit reliably with a finger.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
35 images without alt text
35 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (16 elements)
All page content should be contained by landmarks: 16 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
14 links without text
14 visible links have no text or label, so screen readers cannot say where they go.
1 checks passed
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (68 characters)
Your title is 68 characters, so Google will cut it off around 60: “Fullsand® Tienda Online | Ropa con Protección Solar y Trajes de Baño”.
Meta description is long (301 characters)
Your meta description is 301 characters; Google truncates after about 160, so the end of your pitch is cut.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
One H1 headline
Your <h1> is empty.
243 internal links, 12 external
The homepage links to 243 pages on fullsand.com and 12 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://www.fullsand.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.fullsand.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,050 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
4 pages without a meta description
/pages/suscribete, /blogs/compra-en-linea-y-recoger-en-tienda, /collections/lo-nuevo and /collections/playeras-fisher-para-hombre-con-prteccion-solar have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
/pages/suscribete and /blogs/fullsand have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 153 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'innerHTML')”.
Requests the notification permission on page load
Requests the notification permission on page load.
2 checks passed
Tap targets are thumb-sized
67 of 73 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
1 link through redirect chains
1 link go through two or more redirects, for example https://instagram.com/fullsand.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (fullsand.com).
Valid certificate (71 days left)
The certificate from Let's Encrypt · YE2 verifies for fullsand.com and is valid for another 71 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://fullsand.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 46 links work
All 46 links checked from your homepage (40 internal, 6 external) answered without errors.
Domain and trust
No CAA record
fullsand.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
fullsand.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 27 years old
27 yearsfullsand.com was registered in Sep 1999 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
Registered until Sep 2034
fullsand.com is registered until Sep 2034.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 639 words of copy
The homepage carries about 639 words of visible text.
3 checks passed
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 1 customer or partner logo and 3 trust badges.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Email authentication
Email authentication score: 95/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 +a +mx +ip4:45.164.137.65 +ip4:45.164.137.82 ~all”.
DKIM signing found
A DKIM key is published (selector “default” and “mail”), so receivers can verify mail really came from you.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
14 cookies set on arrival
14Opening the homepage sets 14 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
24 other companies contacted
Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 43 issues on fullsand.com, including 20 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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