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funrise.com website review
Visit site (opens in a new tab)Reviewed 19 October 202646 issues · 110 checks
This review found 46 issues worth fixing on funrise.com, 23 of them high impact, across 110 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
64D- #76,709 of 81,761 reviewed websitesbeats 5%
- #39,390 of 40,557 online storesbeats 2%
- #1,953 of 2,110 WooCommerce storesbeats 6%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 3.6 s |
| May 9, 2026 | 3.6 s |
| May 16, 2026 | 3.2 s |
| May 23, 2026 | 3.2 s |
| May 30, 2026 | 3.3 s |
| Jun 6, 2026 | 3.3 s |
| Jun 13, 2026 | 3.5 s |
| Jun 20, 2026 | 3.3 s |
| Jun 27, 2026 | 3.4 s |
| Jul 4, 2026 | 3.5 s |
| Jul 11, 2026 | 3.4 s |
| Jul 18, 2026 | 3.5 s |
| Jul 25, 2026 | 3.3 s |
| Aug 1, 2026 | 3.4 s |
| Aug 8, 2026 | 3.4 s |
| Aug 15, 2026 | 3.3 s |
| Aug 22, 2026 | 3.4 s |
| Aug 29, 2026 | 3.4 s |
| Sep 5, 2026 | 3.4 s |
| Sep 12, 2026 | 3.5 s |
| Sep 19, 2026 | 3.4 s |
| Sep 26, 2026 | 3.3 s |
| Oct 3, 2026 | 3.4 s |
| Oct 10, 2026 | 3.6 s |
| Oct 17, 2026 | 3.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 117 ms |
| May 9, 2026 | 109 ms |
| May 16, 2026 | 110 ms |
| May 23, 2026 | 106 ms |
| May 30, 2026 | 108 ms |
| Jun 6, 2026 | 110 ms |
| Jun 13, 2026 | 105 ms |
| Jun 20, 2026 | 104 ms |
| Jun 27, 2026 | 104 ms |
| Jul 4, 2026 | 103 ms |
| Jul 11, 2026 | 104 ms |
| Jul 18, 2026 | 104 ms |
| Jul 25, 2026 | 103 ms |
| Aug 1, 2026 | 99 ms |
| Aug 8, 2026 | 99 ms |
| Aug 15, 2026 | 101 ms |
| Aug 22, 2026 | 97 ms |
| Aug 29, 2026 | 111 ms |
| Sep 5, 2026 | 109 ms |
| Sep 12, 2026 | 118 ms |
| Sep 19, 2026 | 115 ms |
| Sep 26, 2026 | 117 ms |
| Oct 3, 2026 | 120 ms |
| Oct 10, 2026 | 116 ms |
| Oct 17, 2026 | 129 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
9.8 s · 3.5 MB11 images could be 3.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 9.8 s faster on a phone.
Reduce unused JavaScript
3.9 s · 2.0 MBAbout 2.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.9 s faster on a phone.
Render-blocking requests
3.5 s42 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.5 s.
Reduce unused CSS
1.7 s · 207 KiBAbout 207 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.7 s faster on a phone.
Use efficient cache lifetimes
1.4 s · 213 KiB7 files are served with short cache lifetimes, so returning visitors download them again (213 KiB).
YouTube adds 1.3 s
1.3 sYouTube costs a phone 1.3 s of main-thread work and 2.9 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 22
22/100Your mobile performance score is 22 (desktop: 50). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.5 s
A phone's processor spends 4.5 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (YouTube, Google Tag Manager and Facebook and others), adding 4.0 MB and 1.9 s of main-thread time.
Google Tag Manager adds 374 ms
374 msGoogle Tag Manager costs a phone 374 ms of main-thread work and 645 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
18 long tasks on the main thread
18 long tasks block the main thread while loading, the longest for 195 ms. During a long task the page ignores taps.
Legacy JavaScript
150 ms · 26 KiBPolyfills for old browsers add 26 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Phones get a much slower page than desktops
Desktop scores 50 but mobile only 22. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 3 ms
3 msYour server sent the HTML in 3 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.3 s
4.3 sReal visitors wait 4.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.61
0.61For real visitors the layout shifts by 0.61 (75th percentile). Good is under 0.1.
First Contentful Paint: 11.8 s
11.8 sThe first text or image appears after 11.8 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 34.4 s
34.4 sYour largest element takes 34.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Epic Sand Web Banner”.
Speed Index: 16.7 s
16.7 sVisually, the page fills in at 16.7 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 43.0 s
43.0 sThe page becomes fully interactive after 43.0 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.634
0.634The layout shifts by 0.634 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Real-user FCP: 2.2 s
2.2 sReal visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.
Total Blocking Time: 408 ms
408 msScripts block taps and scrolling for 408 ms in total while the page loads. Good is under 200 ms.
10 images without width and height
10 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 117 ms to 129 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.6 s to 3.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user INP: 133 ms
133 msReal visitors wait 133 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user TTFB: 550 ms
550 msReal visitors wait 550 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 9.0 MB in 175 requests
9.0 MBYour homepage downloads 9.0 MB in 175 requests on a phone: images 4.2 MB (20), scripts 3.8 MB (77) and fonts 403 KiB (8). Under 2 MB keeps phones on slow connections fast.
5 images far larger than shown
1.6 MB5 images are downloaded at several times the size a phone draws them, for example 67D236BE-BD58-476B-81FE-44D4B7331AA6.png at 2,938 px wide, shown at 210 px. Resized copies would save about 1.6 MB.
1 image over 500 KB
67D236BE-BD58-476B-81FE-44D4B7331AA6.png weighs 1.0 MB. On a phone connection a single image that size takes seconds.
1 image in older formats
1 image (246 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.5 g of CO₂ per visit
2.54 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.54 g of CO₂e: 304.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
All page content should be contained by landmarks (13 elements)
All page content should be contained by landmarks: 13 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
The skip-link target should exist and be focusable (1 element)
The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.
10 links without text
10 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 11 images in the HTML carry an alt attribute.
36 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 42 WCAG 2.2 A/AA and best-practice rules on the phone render: 36 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (14 characters)
Your title is only 14 characters: “Home - Funrise”. Between 30 and 65 characters leaves room to say what you do and for whom.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
22 internal links, 39 external
The homepage links to 22 pages on funrise.com and 39 external pages.
6 checks passed
Meta description: 137 characters
Your meta description is 137 characters: “Home - Explore Funrise and discover how we're making a difference. Learn about our journey, team, and what sets us apar…”.
Canonical URL set
The canonical URL is https://funrise.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://funrise.com/sitemap_index.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (383 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page points its canonical at the homepage
/new-home declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.
2 pages share a title
/ and /new-home all use the title “Home - Funrise”. Search engines can't tell which page to show for a search, so each competes with the others.
8 pages without an H1
/new-home, /about-us, /patents, /careers, /support and /news and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.
10 internal pages checked
We fetched 10 pages linked from your homepage and read each the way a search engine does.
4 checks passed
Linked pages load
All 10 pages we checked loaded without an error.
Every page has a meta description
All 10 pages that loaded have a meta description.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 10 pages that loaded have a <title>.
Best practices
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
37 of 43 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
2 links through redirect chains
2 links go through two or more redirects, for example http://www.facebook.com/FunriseToys/.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (funrise.com).
Valid certificate (36 days left)
The certificate from Let's Encrypt · YE2 verifies for funrise.com and is valid for another 36 days.
http:// redirects to https
http://funrise.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 25 links work
All 25 links checked from your homepage (10 internal, 15 external) answered without errors.
Domain and trust
No CAA record
funrise.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
funrise.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 30 years old
30 yearsfunrise.com was registered in Apr 1996 through Wild West Domains, LLC. An established domain carries more trust with email providers and search engines.
Registered until Apr 2029
funrise.com is registered until Apr 2029.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 150 words
The homepage has only about 150 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
2 checks passed
3 calls to action
The homepage has 3 calls to action, for example “Epic Sand Sprinkle Bake Shop” and “Contact”.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Email authentication
Email authentication score: 100/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:75.21.11.130 ip4:12.174.76.106 include:mail.zendesk.com include:spf.protection.outlook.com -all”.
DKIM signing found
A DKIM key is published (selector “selector1”, “k2” and “s1”), so receivers can verify mail really came from you.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and The Trade Desk (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
16 cookies set on arrival
16Opening the homepage sets 16 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
20 other companies contacted
Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- It runs WordPress 7.0.5; the current release is 7.1.3.
- 6 plugins are behind their latest release.instagram-feed 6.2.10 → 6.14.0 · cookie-law-info 3.2.1 → 3.5.7 · woocommerce 8.7.0 → 11.2.1 · yith-woocommerce-quick-view 1.37.0 → 2.19.0 · essential-addons-for-elementor-lite 5.9.10 → 6.8.6 · royal-elementor-addons 1.3.96 → 1.7.1069
Stack
- CMS
- WordPress 7.0.5
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Analytics | Google Tag Manager
Company
- Founded
- 1987
- Headquarters
- California
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 46 issues on funrise.com, including 21 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
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- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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