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funsicle.com website review

Visit site (opens in a new tab)Reviewed 10 November 202638 issues · 89 checks

This review found 38 issues worth fixing on funsicle.com, 13 of them high impact, across 89 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.4 sMay 23Nov 71.7 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.0 s
May 30, 20262.0 s
Jun 6, 20261.9 s
Jun 13, 20261.8 s
Jun 20, 20261.7 s
Jun 27, 20262.0 s
Jul 4, 20262.1 s
Jul 11, 20262.0 s
Jul 18, 20262.1 s
Jul 25, 20261.8 s
Aug 1, 20261.5 s
Aug 8, 20261.5 s
Aug 15, 20261.6 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.8 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.6 s
Oct 10, 20261.7 s
Oct 17, 20261.7 s
Oct 24, 20261.8 s
Oct 31, 20261.7 s
Nov 7, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
225 ms119 msMay 23Nov 7213 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026194 ms
May 30, 2026196 ms
Jun 6, 2026194 ms
Jun 13, 2026181 ms
Jun 20, 2026163 ms
Jun 27, 2026160 ms
Jul 4, 2026148 ms
Jul 11, 2026142 ms
Jul 18, 2026143 ms
Jul 25, 2026131 ms
Aug 1, 2026137 ms
Aug 8, 2026159 ms
Aug 15, 2026186 ms
Aug 22, 2026201 ms
Aug 29, 2026194 ms
Sep 5, 2026198 ms
Sep 12, 2026203 ms
Sep 19, 2026195 ms
Sep 26, 2026196 ms
Oct 3, 2026186 ms
Oct 10, 2026180 ms
Oct 17, 2026200 ms
Oct 24, 2026203 ms
Oct 31, 2026211 ms
Nov 7, 2026213 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of funsicle.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. funsicle.com at 0.7 s0.7 s
  2. funsicle.com at 1.4 s1.4 s
  3. funsicle.com at 2.0 s2.0 s
  4. funsicle.com at 2.7 s2.7 s
  5. funsicle.com at 3.4 s3.4 s
  6. funsicle.com at 4.1 s4.1 s
  7. funsicle.com at 4.8 s4.8 s
  8. funsicle.com at 5.5 s5.5 s

Speed

11 to fix53
  • Improve image delivery

    2.3 s · 445 KiB

    5 images could be 445 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.3 s faster on a phone.

  • Render-blocking requests

    1.2 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

  • Mobile performance score: 53

    53/100

    Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    600 ms · 327 KiB

    About 327 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Shopify and Klaviyo and others), adding 1.3 MB and 707 ms of main-thread time.

  • Reduce unused CSS

    450 ms · 100 KiB

    About 100 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Use efficient cache lifetimes

    350 ms · 127 KiB

    19 files are served with short cache lifetimes, so returning visitors download them again (127 KiB).

  • Google Tag Manager adds 333 ms

    333 ms

    Google Tag Manager costs a phone 333 ms of main-thread work and 513 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.2 s

    A phone's processor spends 3.2 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,631 HTML elements

    The page has 2,631 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 172 ms

    172 ms

    Shopify costs a phone 172 ms of main-thread work and 317 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 171 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    37 KiB

    Polyfills for old browsers add 37 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    6 KiB

    6 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 21 ms

    21 ms

    Your server sent the HTML in 21 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.72

    0.72

    For real visitors the layout shifts by 0.72 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 11.0 s

    11.0 s

    Your largest element takes 11.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “The Complete Package, All The Way”.

  • Time to Interactive: 15.3 s

    15.3 s

    The page becomes fully interactive after 15.3 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.358

    0.358

    The layout shifts by 0.358 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Real-user LCP: 2.6 s

    2.6 s

    Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 224 ms

    224 ms

    Real visitors wait 224 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Speed Index: 4.1 s

    4.1 s

    Visually, the page fills in at 4.1 s (Speed Index). Good is under 3.4 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 194 ms to 213 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 525 ms

    525 ms

    Real visitors wait 525 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 15% faster for real visitors

    -15%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 165 ms

    165 ms

    Scripts block the page for only 165 ms while loading. Good is under 200 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

Images and page weight

2 to fix64
  • Page weight: 17.6 MB in 278 requests

    17.6 MB

    Your homepage downloads 17.6 MB in 278 requests on a phone: media 13.8 MB (2), scripts 1.4 MB (117) and images 1.4 MB (41). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    2026-banner-homepage-mobile-3B-pool.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 5.0 g of CO₂ per visit

    4.98 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.98 g of CO₂e: 598.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 8487
  • 8 text elements with low contrast

    8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Elements must only use permitted ARIA attributes (6 elements)

    Elements must only use permitted ARIA attributes: 6 elements on the page fail this check, rated serious by axe-core.

  • [role="img"] and [role="image"] elements must have alternative text (6 elements)

    [role="img"] and [role="image"] elements must have alternative text: 6 elements on the page fail this check, rated serious by axe-core.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 11 images without alt text

    11 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (6 elements)

    ARIA role should be appropriate for the element: 6 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (5 elements).

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8590
  • Title is short (8 characters)

    Your title is only 8 characters: “Funsicle”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 151 internal links, 18 external

    The homepage links to 151 pages on funsicle.com and 18 external pages.

7 checks passed
  • Meta description: 150 characters

    Your meta description is 150 characters: “Funsicle is an outdoor recreation brand that designs above ground pools and inflatable floats to capture the summertime…”.

  • One H1 headline

    Your main headline reads: “Keep water moving and filtration working - no extra effort required.”.

  • Canonical URL set

    The canonical URL is https://funsicle.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://funsicle.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,079 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://funsicle.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 14 pages without a meta description

    https://funsicle.com/pages/funsicle-pools, https://funsicle.com/collections/funsicle-designer-pools, https://funsicle.com/collections/funsicle-oasis-pools, https://funsicle.com/collections/funsicle-activity-pools, https://funsicle.com/collections/funsicle-quickset-pools and https://funsicle.com/collections/funsicle-inflatable-pools and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 8891
  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Invalid or unexpected token”.

  • 4 distorted images

    4 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

2 checks passed
  • Tap targets are thumb-sized

    15 of 18 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 499 words of copy

    The homepage carries about 499 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Pumps” and “Learn more”.

  • 30 calls to action

    The homepage has 30 calls to action, for example “Shop All”, “Shop Floats” and “Shop Pumps”.

  • 10 short forms

    10 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 90 testimonial or review blocks, 9 customer or partner logos, a star rating and 10 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 36 other companies contacted

    Loading the homepage contacts 36 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at funsicle.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 11 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Impact Com · Lucky Orange · Smart Seo · Frontend · Selleasy · Discount Mixer · Shipperhq All In One Solution · chimpstatic.com · amazonaws.com · spinwheelapp.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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