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fusalp.com website review

Visit site (opens in a new tab)Reviewed 7 November 202637 issues · 102 checks

This review found 37 issues worth fixing on fusalp.com, 12 of them high impact, across 102 checks. The most urgent: page weight: 43.7 MB in 471 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.8 s1.8 sMay 16Oct 311.9 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.7 s
May 23, 20262.6 s
May 30, 20262.5 s
Jun 6, 20262.4 s
Jun 13, 20262.4 s
Jun 20, 20262.4 s
Jun 27, 20262.4 s
Jul 4, 20262.5 s
Jul 11, 20262.4 s
Jul 18, 20262.3 s
Jul 25, 20262.3 s
Aug 1, 20262.3 s
Aug 8, 20262.3 s
Aug 15, 20262.4 s
Aug 22, 20262.4 s
Aug 29, 20262.4 s
Sep 5, 20262.4 s
Sep 12, 20262.4 s
Sep 19, 20262.3 s
Sep 26, 20262.2 s
Oct 3, 20262.1 s
Oct 10, 20262.0 s
Oct 17, 20262.0 s
Oct 24, 20262.0 s
Oct 31, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
119 ms103 msMay 16Oct 31105 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026113 ms
May 23, 2026111 ms
May 30, 2026111 ms
Jun 6, 2026109 ms
Jun 13, 2026105 ms
Jun 20, 2026107 ms
Jun 27, 2026111 ms
Jul 4, 2026117 ms
Jul 11, 2026117 ms
Jul 18, 2026113 ms
Jul 25, 2026112 ms
Aug 1, 2026109 ms
Aug 8, 2026107 ms
Aug 15, 2026110 ms
Aug 22, 2026111 ms
Aug 29, 2026112 ms
Sep 5, 2026112 ms
Sep 12, 2026111 ms
Sep 19, 2026110 ms
Sep 26, 2026110 ms
Oct 3, 2026111 ms
Oct 10, 2026110 ms
Oct 17, 2026107 ms
Oct 24, 2026106 ms
Oct 31, 2026105 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of fusalp.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. fusalp.com at 0.9 s0.9 s
  2. fusalp.com at 1.8 s1.8 s
  3. fusalp.com at 2.8 s2.8 s
  4. fusalp.com at 3.7 s3.7 s
  5. fusalp.com at 4.6 s4.6 s
  6. fusalp.com at 5.5 s5.5 s
  7. fusalp.com at 6.5 s6.5 s
  8. fusalp.com at 7.4 s7.4 s

fusalp.com does not allow embedding, so this is Google's rendering of the page.

Speed

13 to fix39
  • Main-thread work: 12.8 s

    A phone's processor spends 12.8 s on main-thread work while loading, 5.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 39

    39/100

    Your mobile performance score is 39. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 5,810 HTML elements

    The page has 5,810 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, ZenDesk and withremark.com and others), adding 1.9 MB and 1.6 s of main-thread time.

  • Reduce unused JavaScript

    450 ms · 802 KiB

    About 802 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Use efficient cache lifetimes

    350 ms · 217 KiB

    79 files are served with short cache lifetimes, so returning visitors download them again (217 KiB).

  • Reduce unused CSS

    450 ms · 59 KiB

    About 59 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Render-blocking requests

    500 ms

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 411 ms. During a long task the page ignores taps.

  • withremark.com adds 341 ms

    341 ms

    withremark.com costs a phone 341 ms of main-thread work and 646 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • ZenDesk adds 347 ms

    347 ms

    ZenDesk costs a phone 347 ms of main-thread work and 431 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 372 ms

    372 ms

    Google Tag Manager costs a phone 372 ms of main-thread work and 158 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 110 ms

    110 ms

    Shopify costs a phone 110 ms of main-thread work and 317 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    150 ms · 39 KiB

    2 images could be 39 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    12 KiB

    12 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 16 ms

    16 ms

    Your server sent the HTML in 16 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 10.8 s

    10.8 s

    Your largest element takes 10.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “SKI COLLECTION”.

  • Time to Interactive: 21.3 s

    21.3 s

    The page becomes fully interactive after 21.3 s. Good is under 3.8 s.

  • Speed Index: 9.9 s

    9.9 s

    Visually, the page fills in at 9.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.6 s

    1.6 s

    Scripts block taps and scrolling for 1.6 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 2.6 s

    2.6 s

    Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.6 s

    2.6 s

    Real visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 113 ms to 105 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 26% faster for real visitors

    -26%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.7 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 43.7 MB in 471 requests

    43.7 MB

    Your homepage downloads 43.7 MB in 471 requests on a phone: media 38.7 MB (3), scripts 2.0 MB (134) and other files 1.5 MB (276). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (104 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 12.4 g of CO₂ per visit

    12.40 g

    By the Sustainable Web Design model, a visit to your homepage emits about 12.40 g of CO₂e: 1487.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 10097
  • 6 tap targets too small

    6 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (13 elements)

    All page content should be contained by landmarks: 13 elements on the page fail this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 346 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 2 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10086
  • Title is short (6 characters)

    Your title is only 6 characters: “Fusalp”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Structured data has 2 problems

    Structured data found (BreadcrumbList, Organization and WebSite) but with 2 problems, for example “WebSite: missing name”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1,136 internal links, 12 external

    The homepage links to 1,136 pages on fusalp.com and 12 external pages.

5 checks passed
  • Meta description: 75 characters

    Your meta description is 75 characters: “Fusalp is a ski and fashion tech clothing brand, founded in 1952 in Annecy.”.

  • One H1 headline

    Your main headline reads: “Fusalp is a clothing brand founded in 1952 in Annecy.”.

  • Canonical URL set

    The canonical URL is https://fusalp.com/en-us.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://fusalp.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,831 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    /en-us/collections/configurateur-de-tenue-ski-femme has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /en-us/collections/configurateur-de-tenue-ski-femme has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 96 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    8 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 8 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 7 broken images

    7 images failed to load on a phone, for example https://fusalp.com/cdn/shop/files/Hero_ski_femme_AH26.jpg?crop=center&height=240&v=1793702822&width=400.

  • 101 small tap targets

    101 of 130 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (fusalp.com).

  • Valid certificate (39 days left)

    The certificate from Let's Encrypt · YE2 verifies for fusalp.com and is valid for another 39 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://fusalp.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 51 links work

    All 51 links checked from your homepage (40 internal, 11 external) answered without errors.

Domain and trust

1 to fix
  • Domain expires in 30 days

    fusalp.com is registered until Dec 2026. Make sure auto-renew is on and the card on file is current.

  • No CAA record

    fusalp.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    fusalp.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 28 years old

    28 years

    fusalp.com was registered in Dec 1997 through OVH sas. An established domain carries more trust with email providers and search engines.

Content and conversion

2 to fix83
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 542 words of copy

    The homepage carries about 542 words of visible text.

7 checks passed
  • 13 calls to action

    The homepage has 13 calls to action, for example “Subscribe”, “Contact us” and “Contact”.

  • 6 short forms

    6 short forms (7 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block and 17 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

2 to fix65
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be fusalp.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 65/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:51.91.29.63 ip4:81.252.136.92 include:spf.protection.outlook.com include:mail.zendesk.com include:shops.shop…”.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 25 cookies set on arrival

    25

    Opening the homepage sets 25 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 32 other companies contacted

    Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 14 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Analyzify Ga4 Ads Tracking · Wisepops Popup Builder Cro · Remark · T Lab Ai Translate · Oxi Social Login Wishlist · Pr Unify Storeapp X Fusalp · Axeptio · Restockrocket · global-e.com · trustpilot.com · rakutenadvertising.io · glopal.com · webyn.ai · baback.co

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • The footer still says © 2023.

Stack

Framework
Bootstrap
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Employees
250
Founded
1952
Headquarters
France

Upkeep, stack, hiring and company data from programmable.info

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