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fusalp.com website review
Visit site (opens in a new tab)Reviewed 7 November 202637 issues · 102 checks
This review found 37 issues worth fixing on fusalp.com, 12 of them high impact, across 102 checks. The most urgent: page weight: 43.7 MB in 471 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
71C- #66,491 of 82,915 reviewed websitesbeats 17%
- #36,221 of 41,463 online storesbeats 10%
- #32,976 of 36,827 Shopify storesbeats 8%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.7 s |
| May 23, 2026 | 2.6 s |
| May 30, 2026 | 2.5 s |
| Jun 6, 2026 | 2.4 s |
| Jun 13, 2026 | 2.4 s |
| Jun 20, 2026 | 2.4 s |
| Jun 27, 2026 | 2.4 s |
| Jul 4, 2026 | 2.5 s |
| Jul 11, 2026 | 2.4 s |
| Jul 18, 2026 | 2.3 s |
| Jul 25, 2026 | 2.3 s |
| Aug 1, 2026 | 2.3 s |
| Aug 8, 2026 | 2.3 s |
| Aug 15, 2026 | 2.4 s |
| Aug 22, 2026 | 2.4 s |
| Aug 29, 2026 | 2.4 s |
| Sep 5, 2026 | 2.4 s |
| Sep 12, 2026 | 2.4 s |
| Sep 19, 2026 | 2.3 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.1 s |
| Oct 10, 2026 | 2.0 s |
| Oct 17, 2026 | 2.0 s |
| Oct 24, 2026 | 2.0 s |
| Oct 31, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 113 ms |
| May 23, 2026 | 111 ms |
| May 30, 2026 | 111 ms |
| Jun 6, 2026 | 109 ms |
| Jun 13, 2026 | 105 ms |
| Jun 20, 2026 | 107 ms |
| Jun 27, 2026 | 111 ms |
| Jul 4, 2026 | 117 ms |
| Jul 11, 2026 | 117 ms |
| Jul 18, 2026 | 113 ms |
| Jul 25, 2026 | 112 ms |
| Aug 1, 2026 | 109 ms |
| Aug 8, 2026 | 107 ms |
| Aug 15, 2026 | 110 ms |
| Aug 22, 2026 | 111 ms |
| Aug 29, 2026 | 112 ms |
| Sep 5, 2026 | 112 ms |
| Sep 12, 2026 | 111 ms |
| Sep 19, 2026 | 110 ms |
| Sep 26, 2026 | 110 ms |
| Oct 3, 2026 | 111 ms |
| Oct 10, 2026 | 110 ms |
| Oct 17, 2026 | 107 ms |
| Oct 24, 2026 | 106 ms |
| Oct 31, 2026 | 105 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.8 s
2.8 s
3.7 s
4.6 s
5.5 s
6.5 s
7.4 s
fusalp.com does not allow embedding, so this is Google's rendering of the page.
Speed
Main-thread work: 12.8 s
A phone's processor spends 12.8 s on main-thread work while loading, 5.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 39
39/100Your mobile performance score is 39. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
5,810 HTML elements
The page has 5,810 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, ZenDesk and withremark.com and others), adding 1.9 MB and 1.6 s of main-thread time.
Reduce unused JavaScript
450 ms · 802 KiBAbout 802 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
Use efficient cache lifetimes
350 ms · 217 KiB79 files are served with short cache lifetimes, so returning visitors download them again (217 KiB).
Reduce unused CSS
450 ms · 59 KiBAbout 59 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Render-blocking requests
500 ms10 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 411 ms. During a long task the page ignores taps.
withremark.com adds 341 ms
341 mswithremark.com costs a phone 341 ms of main-thread work and 646 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
ZenDesk adds 347 ms
347 msZenDesk costs a phone 347 ms of main-thread work and 431 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 372 ms
372 msGoogle Tag Manager costs a phone 372 ms of main-thread work and 158 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 110 ms
110 msShopify costs a phone 110 ms of main-thread work and 317 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
150 ms · 39 KiB2 images could be 39 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
12 KiB12 KiB could be saved by minifying JavaScript.
Legacy JavaScript
9 KiBPolyfills for old browsers add 9 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 16 ms
16 msYour server sent the HTML in 16 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 10.8 s
10.8 sYour largest element takes 10.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “SKI COLLECTION”.
Time to Interactive: 21.3 s
21.3 sThe page becomes fully interactive after 21.3 s. Good is under 3.8 s.
Speed Index: 9.9 s
9.9 sVisually, the page fills in at 9.9 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.6 s
1.6 sScripts block taps and scrolling for 1.6 s in total while the page loads. Good is under 200 ms.
Real-user LCP: 2.6 s
2.6 sReal visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.6 s
2.6 sReal visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.
Tap response (INP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 113 ms to 105 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Largest content (LCP) got 26% faster for real visitors
-26%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.7 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 43.7 MB in 471 requests
43.7 MBYour homepage downloads 43.7 MB in 471 requests on a phone: media 38.7 MB (3), scripts 2.0 MB (134) and other files 1.5 MB (276). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (104 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 12.4 g of CO₂ per visit
12.40 gBy the Sustainable Web Design model, a visit to your homepage emits about 12.40 g of CO₂e: 1487.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
6 tap targets too small
6 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (13 elements)
All page content should be contained by landmarks: 13 elements on the page fail this check, rated moderate by axe-core.
2 checks passed
Every image has alt text
All 346 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 2 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (6 characters)
Your title is only 6 characters: “Fusalp”. Between 30 and 65 characters leaves room to say what you do and for whom.
Structured data has 2 problems
Structured data found (BreadcrumbList, Organization and WebSite) but with 2 problems, for example “WebSite: missing name”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
1,136 internal links, 12 external
The homepage links to 1,136 pages on fusalp.com and 12 external pages.
5 checks passed
Meta description: 75 characters
Your meta description is 75 characters: “Fusalp is a ski and fashion tech clothing brand, founded in 1952 in Annecy.”.
One H1 headline
Your main headline reads: “Fusalp is a clothing brand founded in 1952 in Annecy.”.
Canonical URL set
The canonical URL is https://fusalp.com/en-us.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://fusalp.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (3,831 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
/en-us/collections/configurateur-de-tenue-ski-femme has no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
/en-us/collections/configurateur-de-tenue-ski-femme has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 96 found) and read each the way a search engine does.
5 checks passed
Linked pages load
8 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 8 pages that loaded have a <title>.
Best practices
7 broken images
7 images failed to load on a phone, for example https://fusalp.com/cdn/shop/files/Hero_ski_femme_AH26.jpg?crop=center&height=240&v=1793702822&width=400.
101 small tap targets
101 of 130 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (fusalp.com).
Valid certificate (39 days left)
The certificate from Let's Encrypt · YE2 verifies for fusalp.com and is valid for another 39 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://fusalp.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 51 links work
All 51 links checked from your homepage (40 internal, 11 external) answered without errors.
Domain and trust
Domain expires in 30 days
fusalp.com is registered until Dec 2026. Make sure auto-renew is on and the card on file is current.
No CAA record
fusalp.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
fusalp.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
1 checks passed
Domain is 28 years old
28 yearsfusalp.com was registered in Dec 1997 through OVH sas. An established domain carries more trust with email providers and search engines.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 542 words of copy
The homepage carries about 542 words of visible text.
7 checks passed
13 calls to action
The homepage has 13 calls to action, for example “Subscribe”, “Contact us” and “Contact”.
6 short forms
6 short forms (7 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block and 17 trust badges.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be fusalp.com is still delivered. Add a report address, check the reports, then move to quarantine.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 65/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:51.91.29.63 ip4:81.252.136.92 include:spf.protection.outlook.com include:mail.zendesk.com include:shops.shop…”.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
25 cookies set on arrival
25Opening the homepage sets 25 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
32 other companies contacted
Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 14 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Analyzify Ga4 Ads Tracking · Wisepops Popup Builder Cro · Remark · T Lab Ai Translate · Oxi Social Login Wishlist · Pr Unify Storeapp X Fusalp · Axeptio · Restockrocket · global-e.com · trustpilot.com · rakutenadvertising.io · glopal.com · webyn.ai · baback.co
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
- The footer still says © 2023.
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Company
- Employees
- 250
- Founded
- 1952
- Headquarters
- France
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on fusalp.com, including 20 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.