fye.com website review

About 244 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

The page has 3,595 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

About 133 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 870 ms faster on a phone.

Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.

13 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

16 images could be 284 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

Shopify costs a phone 13 ms of main-thread work and 505 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

7 third-party services load with your homepage (Klaviyo, Shopify and usablenet.com and others), adding 708 KiB and 81 ms of main-thread time.

9 files are served with short cache lifetimes, so returning visitors download them again (20 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

3 KiB could be saved by minifying JavaScript.

2 KiB could be saved by minifying CSS.

Your largest element takes 9.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Funké logo on a blue background with abstract designs”.

The page becomes fully interactive after 9.7 s. Good is under 3.8 s.

Visually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 95 ms to 92 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.7 MB in 243 requests on a phone: images 984 KiB (35), scripts 723 KiB (89) and other files 687 KiB (80). Under 2 MB keeps phones on slow connections fast.

s-l1600_8bba905c-2390-47d0-88e5-62c62fb31f3e.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

3 images (490 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.78 g of CO₂e: 93.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

35 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 element has a tabindex above 0, which scrambles the keyboard order.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

Your title is 68 characters, so Google will cut it off around 60: “FYE – Your Destination for Pop Culture, Collectibles & Entertainment”.

Your meta description is 234 characters; Google truncates after about 160, so the end of your pitch is cut.

No XML sitemap at https://www.fye.com/sitemap.xml, so Google discovers your pages only by following links.

Your <h1> is empty.

The homepage links to 525 pages on fye.com and 11 external pages.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/customer_authentication/redirect has no <title>, so Google invents the link text in results.

/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

/collections/all, /customer_authentication/redirect and /policies/shipping-policy have no meta description, so Google writes the search snippet from whatever text it finds.

/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

/collections/all, /customer_authentication/redirect, /collections/best-selling-products and /policies/shipping-policy took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 157 found) and read each the way a search engine does.

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

1 link go through two or more redirects, for example https://www.fye.com/customer_authentication/redirect?locale=en&region_country=US.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

fye.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 570 words of visible text.

DMARC is set to p=none, so mail pretending to be fye.com is still delivered. Reports are on, so moving to quarantine is the next step.

Your SPF record doesn't end in -all or ~all, so it doesn't stop other servers sending as you: “v=spf1 ip4:12.14.18.107 include:_spf.google.com include:servers.mcsv.net include:mail.zendesk.com ?all”.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 3 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.