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gaffistore.com website review
Visit site (opens in a new tab)Reviewed 11 November 202637 issues · 85 checks
This review found 37 issues worth fixing on gaffistore.com, 17 of them high impact, across 85 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75C- #71,927 of 108,858 reviewed websitesbeats 30%
- #45,809 of 61,765 online storesbeats 22%
- #43,331 of 56,365 Shopify storesbeats 19%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 2.1 s |
| Jun 6, 2026 | 2.1 s |
| Jun 13, 2026 | 2.2 s |
| Jun 20, 2026 | 2.2 s |
| Jun 27, 2026 | 2.3 s |
| Jul 4, 2026 | 2.4 s |
| Jul 11, 2026 | 2.3 s |
| Jul 18, 2026 | 2.3 s |
| Jul 25, 2026 | 2.2 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 2.2 s |
| Sep 5, 2026 | 2.2 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 2.1 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 2.0 s |
| Oct 24, 2026 | 2.0 s |
| Oct 31, 2026 | 2.1 s |
| Nov 7, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 140 ms |
| May 30, 2026 | 146 ms |
| Jun 6, 2026 | 151 ms |
| Jun 13, 2026 | 147 ms |
| Jun 20, 2026 | 153 ms |
| Jun 27, 2026 | 153 ms |
| Jul 4, 2026 | 152 ms |
| Jul 11, 2026 | 133 ms |
| Jul 18, 2026 | 121 ms |
| Jul 25, 2026 | 117 ms |
| Aug 1, 2026 | 114 ms |
| Aug 8, 2026 | 127 ms |
| Aug 15, 2026 | 127 ms |
| Aug 22, 2026 | 127 ms |
| Sep 5, 2026 | 121 ms |
| Sep 12, 2026 | 120 ms |
| Sep 19, 2026 | 129 ms |
| Sep 26, 2026 | 128 ms |
| Oct 3, 2026 | 130 ms |
| Oct 10, 2026 | 149 ms |
| Oct 17, 2026 | 137 ms |
| Oct 24, 2026 | 144 ms |
| Oct 31, 2026 | 146 ms |
| Nov 7, 2026 | 132 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.3 s
2.6 s
3.8 s
5.1 s
6.4 s
7.7 s
8.9 s
10.2 s
Speed
Improve image delivery
6.4 s · 1.4 MB43 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 6.4 s faster on a phone.
Reduce unused JavaScript
2.7 s · 470 KiBAbout 470 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.
Main-thread work: 21.9 s
A phone's processor spends 21.9 s on main-thread work while loading, 9.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
17,321 HTML elements
The page has 17,321 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Use efficient cache lifetimes
1.4 s · 314 KiB17 files are served with short cache lifetimes, so returning visitors download them again (314 KiB).
Mobile performance score: 31
31/100Your mobile performance score is 31. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 3.1 s. During a long task the page ignores taps.
8 third-party services on the page
8 third-party services load with your homepage (iubenda, Shopify and omnisnippet1.com and others), adding 2.3 MB and 1.8 s of main-thread time.
Render-blocking requests
900 ms8 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.
iubenda adds 885 ms
885 msiubenda costs a phone 885 ms of main-thread work and 129 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 479 ms
479 msShopify costs a phone 479 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
450 ms · 136 KiBAbout 136 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Minify JavaScript
450 ms · 64 KiB64 KiB could be saved by minifying JavaScript.
omnisnippet1.com adds 302 ms
302 msomnisnippet1.com costs a phone 302 ms of main-thread work and 119 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Soundest adds 0 ms
0 msSoundest costs a phone 0 ms of main-thread work and 538 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify CSS
8 KiB8 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 100 ms
100 msYour server sent the HTML in 100 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 34.8 s
34.8 sYour largest element takes 34.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Noi e terze parti selezionate raccogliamo informazioni pers…”. Most of its time is element render delay (18.8 s).
Speed Index: 18.9 s
18.9 sVisually, the page fills in at 18.9 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 35.1 s
35.1 sThe page becomes fully interactive after 35.1 s. Good is under 3.8 s.
Total Blocking Time: 4.1 s
4.1 sScripts block taps and scrolling for 4.1 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.9 s
2.9 sThe first text or image appears after 2.9 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 140 ms to 132 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 132 ms
132 msReal visitors wait 132 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 556 ms
556 msReal visitors wait 556 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.032
0.032The layout barely moves while loading (CLS 0.032, good is under 0.1).
Images and page weight
Page weight: 6.5 MB in 294 requests
6.5 MBYour homepage downloads 6.5 MB in 294 requests on a phone: images 4.2 MB (72), scripts 1.3 MB (94) and other files 549 KiB (85). Under 2 MB keeps phones on slow connections fast.
About 1.9 g of CO₂ per visit
1.85 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.85 g of CO₂e: 222.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Hidden but focusable
11 elements hidden from screen readers can still receive keyboard focus.
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
ARIA commands must have an accessible name (1 element)
ARIA commands must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (19 elements)
All page content should be contained by landmarks: 19 elements on the page fail this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
ARIA toggle fields do not have accessible names
ARIA toggle fields do not have accessible names (2 elements).
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (26 elements).
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is long (82 characters)
Your title is 82 characters, so Google will cut it off around 60: “GAFFI 1966 | Clothing, Shoes and Accessories Store in Rome – Gaffi Store 1966 Roma”.
Meta description is long (239 characters)
Your meta description is 239 characters; Google truncates after about 160, so the end of your pitch is cut.
242 internal links, 0 external
The homepage links to 242 pages on gaffistore.com and 0 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://gaffistore.com/en.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://gaffistore.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,062 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://gaffistore.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
5 pages without a meta description
https://gaffistore.com/en/collections/nuova-collezione-ai26, https://gaffistore.com/en/collections/uomo, https://gaffistore.com/en/collections/abbigliamento-uomo, https://gaffistore.com/en/collections/maglie-felpe-uomo and https://gaffistore.com/en/collections/scarpe-uomo have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://gaffistore.com/en/collections/scarpe-uomo has no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
https://gaffistore.com/en/collections/scarpe-uomo has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 116 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
184 of 188 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,214 words of copy
The homepage carries about 1,214 words of visible text.
4 checks passed
4 calls to action
The homepage has 4 calls to action, for example “Contact” and “Track your order”.
181 short forms
181 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 12 customer or partner logos and 11 trust badges.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.
19 cookies set on arrival
19Opening the homepage sets 19 cookies, 1 of them by other companies (measured from a US location before any click).
28 other companies contacted
Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: iubenda
A consent management tool (iubenda) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at gaffistore.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 9 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Ecomposer Builder · Judge Me Reviews · Avada Seo Suite · Scalapay On Site Messaging · Optis Color Swatch · Instafeed · Scalapay Widget Installer Prod · Omnisend · Dondy Whatsapp Chat Widget
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on gaffistore.com, including 20 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.