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gaia.com website review
Visit site (opens in a new tab)Reviewed 14 November 202634 issues · 87 checks
This review found 34 issues worth fixing on gaia.com, 7 of them high impact, across 87 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74C- #76,973 of 109,350 reviewed websitesbeats 26%
- #48,456 of 61,859 online storesbeats 18%
- #45,606 of 56,401 Shopify storesbeats 16%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.9 s |
| May 30, 2026 | 3.0 s |
| Jun 6, 2026 | 3.0 s |
| Jun 13, 2026 | 3.1 s |
| Jun 20, 2026 | 3.2 s |
| Jun 27, 2026 | 3.2 s |
| Jul 4, 2026 | 3.2 s |
| Jul 11, 2026 | 3.1 s |
| Jul 18, 2026 | 3.0 s |
| Jul 25, 2026 | 3.0 s |
| Aug 1, 2026 | 3.0 s |
| Aug 8, 2026 | 3.0 s |
| Aug 15, 2026 | 3.1 s |
| Aug 22, 2026 | 3.1 s |
| Aug 29, 2026 | 3.1 s |
| Sep 5, 2026 | 3.0 s |
| Sep 12, 2026 | 3.0 s |
| Sep 19, 2026 | 2.9 s |
| Sep 26, 2026 | 2.8 s |
| Oct 3, 2026 | 2.9 s |
| Oct 10, 2026 | 2.9 s |
| Oct 17, 2026 | 2.9 s |
| Oct 24, 2026 | 3.0 s |
| Oct 31, 2026 | 3.0 s |
| Nov 7, 2026 | 3.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 247 ms |
| May 30, 2026 | 250 ms |
| Jun 6, 2026 | 256 ms |
| Jun 13, 2026 | 260 ms |
| Jun 20, 2026 | 269 ms |
| Jun 27, 2026 | 267 ms |
| Jul 4, 2026 | 263 ms |
| Jul 11, 2026 | 259 ms |
| Jul 18, 2026 | 245 ms |
| Jul 25, 2026 | 236 ms |
| Aug 1, 2026 | 228 ms |
| Aug 8, 2026 | 227 ms |
| Aug 15, 2026 | 230 ms |
| Aug 22, 2026 | 236 ms |
| Aug 29, 2026 | 237 ms |
| Sep 5, 2026 | 235 ms |
| Sep 12, 2026 | 233 ms |
| Sep 19, 2026 | 231 ms |
| Sep 26, 2026 | 230 ms |
| Oct 3, 2026 | 236 ms |
| Oct 10, 2026 | 238 ms |
| Oct 17, 2026 | 244 ms |
| Oct 24, 2026 | 250 ms |
| Oct 31, 2026 | 254 ms |
| Nov 7, 2026 | 261 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.1 s8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Brightcove and Optanon and others), adding 1.4 MB and 952 ms of main-thread time.
Mobile performance score: 78
78/100Your mobile performance score is 78. Pages that score under 90 lose visitors before the first paint.
Google Tag Manager adds 648 ms
648 msGoogle Tag Manager costs a phone 648 ms of main-thread work and 717 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
150 ms · 400 KiB11 files are served with short cache lifetimes, so returning visitors download them again (400 KiB).
Reduce unused JavaScript
471 KiBAbout 471 KiB of JavaScript is downloaded but never used on this page.
Main-thread work: 2.7 s
A phone's processor spends 2.7 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
2,273 HTML elements
The page has 2,273 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
150 ms · 46 KiB2 images could be 46 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
150 ms · 41 KiBAbout 41 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 186 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
9 KiBPolyfills for old browsers add 9 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 14 ms
14 msYour server sent the HTML in 14 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.28
0.28For real visitors the layout shifts by 0.28 (75th percentile). Good is under 0.1.
Time to Interactive: 13.4 s
13.4 sThe page becomes fully interactive after 13.4 s. Good is under 3.8 s.
Real-user LCP: 3.0 s
3.0 sReal visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 357 ms
357 msReal visitors wait 357 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 2.6 s
2.6 sReal visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.5 s
1.5 sReal visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.183
0.183The layout shifts by 0.183 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Total Blocking Time: 364 ms
364 msScripts block taps and scrolling for 364 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
16 images without width and height
16 images have no width and height attributes, so the layout jumps as each one loads.
Largest Contentful Paint: 2.6 s
2.6 sYour largest element takes 2.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Tap response (INP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 247 ms to 261 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.9 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
1 checks passed
Speed Index: 2.6 s
2.6 sVisually, the page fills in at 2.6 s (Speed Index), inside the 3.4 s “good” threshold.
Images and page weight
About 0.5 g of CO₂ per visit
0.53 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.53 g of CO₂e: 63.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
4 checks passed
Page weight: 1.9 MB in 139 requests
1.9 MBYour homepage downloads 1.9 MB in 139 requests on a phone: scripts 1.4 MB (59), images 278 KiB (32) and other files 81 KiB (42). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Invalid ARIA attributes
7 elements use ARIA attributes their role does not allow, which confuses screen readers.
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
6 form fields without a label
6 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 91 images in the HTML carry an alt attribute.
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 3 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 1 problem
Structured data found (FAQPage, Organization, WebPage and WebSite) but with 1 problem, for example “Organization: logo is not an absolute URL ("https://www.gaia.com/wp-content/uploads/template/assets/images/gaia-logo-de…”.
54 internal links, 20 external
The homepage links to 54 pages on gaia.com and 20 external pages.
7 checks passed
Meta description: 125 characters
Your meta description is 125 characters: “Watch thousands of spiritual documentaries conscious films and Gaia originals. Begin your free trial and start streamin…”.
One H1 headline
Your main headline reads: “Expand Your Mind. Transform Your Life.”.
Title: 53 characters
Your title is a healthy 53 characters: “Explore Conscious Documentaries & Films Online | Gaia”.
Canonical URL set
The canonical URL is https://www.gaia.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.gaia.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,200 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.gaia.com/llms.txt (7 KiB, 4 links), a plain-text guide to the site for AI tools.
Other pages
5 links to non-canonical URLs
Your homepage links to 5 pages by a URL that isn't their canonical one, for example https://www.gaia.com/films-docs/all-films, whose canonical is https://www.gaia.com/films-docs/Inspirational,%20Uplifting%20&%20Spiritual%20Films/Movies. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
1 page without an H1
https://www.gaia.com/yoga has no <h1> headline, so visitors and search engines get no clear main topic.
3 pages with very little text
https://www.gaia.com/yoga, https://www.gaia.com/recently-added and https://www.gaia.com/topics have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 37 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 12 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 12 pages that loaded have a <title>.
Best practices
3 small tap targets
3 of 7 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Pasting is blocked
A form field blocks pasting, which frustrates password managers and people on phones.
Browser-reported issues
Chrome logged issues while loading the page (“Mixed content”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 672 words of copy
The homepage carries about 672 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Get Started”.
12 calls to action
The homepage has 12 calls to action, for example “Shop”, “Get Started” and “Join Gaia Now”.
7 short forms
7 short forms (6 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Tag Manager, Meta Pixel and Microsoft Ads and 1 more (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
7 cookies set on arrival
7Opening the homepage sets 7 cookies (measured from a US location before any click).
25 other companies contacted
Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at gaia.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- CloudFront
Company
- Employees
- 120
- Founded
- 1988
- Headquarters
- Louisville
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on gaia.com, including 20 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.