Website review, no card needed
gastrotools.ch website review
Visit site (opens in a new tab)Reviewed 10 November 202639 issues · 82 checks
This review found 39 issues worth fixing on gastrotools.ch, 15 of them high impact, across 82 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
1.8 s · 721 KiBAbout 721 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.
Render-blocking requests
1.3 s10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
Main-thread work: 4.5 s
A phone's processor spends 4.5 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4,252 HTML elements
The page has 4,252 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 56
56/100Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Klaviyo and Mouseflow and others), adding 1.9 MB and 805 ms of main-thread time.
Use efficient cache lifetimes
400 ms · 237 KiB17 files are served with short cache lifetimes, so returning visitors download them again (237 KiB).
Reduce unused CSS
450 ms · 92 KiBAbout 92 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Google Tag Manager adds 413 ms
413 msGoogle Tag Manager costs a phone 413 ms of main-thread work and 679 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 140 ms
140 msKlaviyo costs a phone 140 ms of main-thread work and 360 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 45 ms
45 msShopify costs a phone 45 ms of main-thread work and 471 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 31 KiBPolyfills for old browsers add 31 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 145 ms. During a long task the page ignores taps.
Improve image delivery
94 KiB3 images could be 94 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
5 KiB5 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 72 ms
72 msYour server sent the HTML in 72 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 10.5 s
10.5 sYour largest element takes 10.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We and our partners use cookies to enhance your experience …”.
Time to Interactive: 19.8 s
19.8 sThe page becomes fully interactive after 19.8 s. Good is under 3.8 s.
Speed Index: 6.1 s
6.1 sVisually, the page fills in at 6.1 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 540 ms
540 msScripts block taps and scrolling for 540 ms in total while the page loads. Good is under 200 ms.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.005
0.005The layout barely moves while loading (CLS 0.005, good is under 0.1).
Images and page weight
Page weight: 13.0 MB in 274 requests
13.0 MBYour homepage downloads 13.0 MB in 274 requests on a phone: media 9.5 MB (1), scripts 1.8 MB (104) and other files 891 KiB (121). Under 2 MB keeps phones on slow connections fast.
About 3.7 g of CO₂ per visit
3.69 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.69 g of CO₂e: 443.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Unlabelled dropdowns
1 dropdown has no label.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
ARIA dialog and alertdialog nodes should have an accessible name (1 element)
ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (6 elements).
1 checks passed
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 10 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (175 characters)
Your meta description is 175 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
12 links with vague text
12 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
296 internal links, 6 external
The homepage links to 296 pages on gastrotools.ch and 6 external pages.
4 checks passed
Title: 51 characters
Your title is a healthy 51 characters: “Gastrotools: Professional-quality kitchen equipment”.
Canonical URL set
The canonical URL is https://gastrotools.ch/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://gastrotools.ch/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,810 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://gastrotools.ch/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
6 pages without a meta description
https://gastrotools.ch/blogs/stories, https://gastrotools.ch/pages/about-us, https://gastrotools.ch/collections/news, https://gastrotools.ch/collections/sets, https://gastrotools.ch/collections/cookware and https://gastrotools.ch/collections/5-ply-stainless-steel have no meta description, so Google writes the search snippet from whatever text it finds.
6 pages without an H1
https://gastrotools.ch/blogs/recipes, https://gastrotools.ch/blogs/guides, https://gastrotools.ch/blogs/stories, https://gastrotools.ch/pages/ambassadors, https://gastrotools.ch/pages/contact and https://gastrotools.ch/pages/returns have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 95 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
2 checks passed
Tap targets are thumb-sized
32 of 34 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 640 words of copy
The homepage carries about 640 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop the new arrivals here”.
19 calls to action
The homepage has 19 calls to action, for example “Shop all”, “Shop Bestsellers” and “Shop Enamelled Cast Iron”.
65 short forms
65 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo, LinkedIn Insight and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
14 cookies set on arrival
14Opening the homepage sets 14 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
29 other companies contacted
Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at gastrotools.ch, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 8 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Triplewhale · Klaviyo Email Marketing Sms · C Edd Estimated Delivery Date · Judge Me Reviews · nfcube.com · reaktion.com · weglot.com · trustedshops.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on gastrotools.ch, including 15 speed issues, 5 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.