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gathre.com website review
Visit site (opens in a new tab)Reviewed 6 November 202643 issues · 84 checks
This review found 43 issues worth fixing on gathre.com, 14 of them high impact, across 84 checks. The most urgent: mobile performance score: 12. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
59F- #106,615 of 108,986 reviewed websitesbeats 2%
- #61,330 of 61,775 online storesbeats 1%
- #56,064 of 56,370 Shopify storesbeats 0%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.1 s |
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.2 s |
| Jun 20, 2026 | 2.2 s |
| Jun 27, 2026 | 2.2 s |
| Jul 4, 2026 | 2.2 s |
| Jul 11, 2026 | 2.2 s |
| Jul 18, 2026 | 2.2 s |
| Jul 25, 2026 | 2.2 s |
| Aug 1, 2026 | 2.2 s |
| Aug 8, 2026 | 2.2 s |
| Aug 15, 2026 | 2.4 s |
| Aug 22, 2026 | 2.4 s |
| Aug 29, 2026 | 2.5 s |
| Sep 5, 2026 | 2.7 s |
| Sep 12, 2026 | 2.7 s |
| Sep 19, 2026 | 2.7 s |
| Sep 26, 2026 | 2.6 s |
| Oct 3, 2026 | 2.6 s |
| Oct 10, 2026 | 2.4 s |
| Oct 17, 2026 | 2.4 s |
| Oct 24, 2026 | 2.4 s |
| Oct 31, 2026 | 2.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 196 ms |
| May 23, 2026 | 187 ms |
| May 30, 2026 | 187 ms |
| Jun 6, 2026 | 193 ms |
| Jun 13, 2026 | 204 ms |
| Jun 20, 2026 | 220 ms |
| Jun 27, 2026 | 223 ms |
| Jul 4, 2026 | 213 ms |
| Jul 11, 2026 | 202 ms |
| Jul 18, 2026 | 188 ms |
| Jul 25, 2026 | 187 ms |
| Aug 1, 2026 | 184 ms |
| Aug 8, 2026 | 180 ms |
| Aug 15, 2026 | 183 ms |
| Aug 22, 2026 | 183 ms |
| Aug 29, 2026 | 187 ms |
| Sep 5, 2026 | 203 ms |
| Sep 12, 2026 | 204 ms |
| Sep 19, 2026 | 212 ms |
| Sep 26, 2026 | 223 ms |
| Oct 3, 2026 | 231 ms |
| Oct 10, 2026 | 245 ms |
| Oct 17, 2026 | 252 ms |
| Oct 24, 2026 | 246 ms |
| Oct 31, 2026 | 229 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Mobile performance score: 12
12/100Your mobile performance score is 12. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
9,524 HTML elements
The page has 9,524 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 8.9 s
A phone's processor spends 8.9 s on main-thread work while loading, 4.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, alia-prod.com and Shopify and others), adding 3.7 MB and 2.1 s of main-thread time.
Reduce unused JavaScript
750 ms · 1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.
Render-blocking requests
700 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.
Use efficient cache lifetimes
100 ms · 472 KiB25 files are served with short cache lifetimes, so returning visitors download them again (472 KiB).
Improve image delivery
539 KiB21 images could be 539 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
alia-prod.com adds 392 ms
392 msalia-prod.com costs a phone 392 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 390 ms
390 msShopify costs a phone 390 ms of main-thread work and 738 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 408 ms
408 msGoogle Tag Manager costs a phone 408 ms of main-thread work and 458 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 260 ms
260 msKlaviyo costs a phone 260 ms of main-thread work and 524 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
rebuyengine.com adds 205 ms
205 msrebuyengine.com costs a phone 205 ms of main-thread work and 738 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 268 ms. During a long task the page ignores taps.
Reduce unused CSS
150 ms · 116 KiBAbout 116 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
102 KiBPolyfills for old browsers add 102 KiB JavaScript that modern phones do not need.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Duplicated JavaScript
13 KiB13 KiB JavaScript is shipped twice across bundles.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 43 ms
43 msYour server sent the HTML in 43 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.90
0.90For real visitors the layout shifts by 0.90 (75th percentile). Good is under 0.1.
Speed Index: 16.2 s
16.2 sVisually, the page fills in at 16.2 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 37.0 s
37.0 sThe page becomes fully interactive after 37.0 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.813
0.813The layout shifts by 0.813 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Largest Contentful Paint: 7.3 s
7.3 sYour largest element takes 7.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “25% Off Sitewide. PLUS SOME DRAMA. PLAY THEATRE IS HALF OFF…”.
Total Blocking Time: 1.6 s
1.6 sScripts block taps and scrolling for 1.6 s in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.0 s
3.0 sReal visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 214 ms
214 msReal visitors wait 214 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 24% slower for real visitors
+24%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 196 ms to 229 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.1 s
2.1 sReal visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 2.6 s
2.6 sThe first text or image appears after 2.6 s on a phone. Good is under 1.8 s.
5 images without width and height
5 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) got 15% slower for real visitors
+15%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
1 checks passed
Real-user TTFB: 489 ms
489 msReal visitors wait 489 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 7.2 MB in 475 requests
7.2 MBYour homepage downloads 7.2 MB in 475 requests on a phone: scripts 3.3 MB (174), images 1.4 MB (64) and fonts 1.0 MB (16). Under 2 MB keeps phones on slow connections fast.
About 2.1 g of CO₂ per visit
2.05 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.05 g of CO₂e: 246.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (15 elements)
All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
2 checks passed
Every image has alt text
All 718 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://gathre.com/sitemap.xml, so Google discovers your pages only by following links.
No robots.txt
There is no robots.txt at gathre.com/robots.txt, the first file search crawlers ask for.
One H1 headline
Your <h1> is empty.
146 internal links, 0 external
The homepage links to 146 pages on gathre.com and 0 external pages.
4 checks passed
Meta description: 134 characters
Your meta description is 134 characters: “Founded by two moms, Gathre makes elevated kids’ products that are prettier and easier, so you can make more space for …”.
Title: 48 characters
Your title is a healthy 48 characters: “Gathre Kids | Play Mats & Modern Children’s Toys”.
Canonical URL set
The canonical URL is https://gathre.com/.
Structured data in place
Structured data found: Organization and WebSite.
AI search readiness
No llms.txt
There is no https://gathre.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (541 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a title
https://gathre.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://gathre.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages without a meta description
https://gathre.com/customer_authentication/redirect and https://gathre.com/collections/holiday-gift-guide have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://gathre.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 79 found) and read each the way a search engine does.
3 checks passed
Linked pages load
5 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
1 broken image
1 image failed to load on a phone, for example https://lantern.roeye.com/track.php?fingerprint=674960b7-d837-4e93-ab7b-27946d790ac8&referrer=&landingpage=https%3A%2F%2Fgathre.com%2F&useragent=Mozilla%2F5.0%20(iPhone%3B%20CPU%20iPhone%20OS%2017_5%2.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Invalid or unexpected token”.
2 checks passed
Tap targets are thumb-sized
49 of 60 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 855 words of copy
The homepage carries about 855 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “LEARN MORE”.
23 calls to action
The homepage has 23 calls to action, for example “Shop”, “Shop All” and “Shop by age”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.
44 cookies set on arrival
44Opening the homepage sets 44 cookies, 4 of them by other companies (measured from a US location before any click).
68 other companies contacted
Loading the homepage contacts 68 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: iubenda
A consent management tool (iubenda) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at gathre.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 20 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Intelligems A B Testing · Fondue Cashback Promotions · Recart Sms List Growth · Redo · Microsoft Clarity · Awin Affiliate Marketing · Rebuy Personalization Engine · Klaviyo Email Marketing Sms · Postscript Sms Marketing · Planetdataset App · Rivo Loyalty Rewards Referrals · Test Sms · pickystory.com · digitaloceanspaces.com · nice-team.net · shareasale.com · b-cdn.net · richpanel.com · amazonaws.com · Swym Wishlist Plus
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Provo
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on gathre.com, including 27 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.